[Survey of 1,009 People] What is the Line Between Readable Flyers and Those Immediately Discarded? A Thorough Investigation of Realities in Postbox Mail
A survey conducted by ATO Co., Ltd. on 1,009 men and women aged 20-60 found that approximately 70% check their mailboxes 'almost daily,' with most doing so in the evening. While about 70% reported looking at flyers and notices in their mailboxes 'to some extent,' the primary reason for not looking was 'lack of interest.' Flyers related to sales and campaigns from supermarkets, drugstores, and co-ops, as well as restaurant/cafe menus and promotions, were of particular interest as they directly impact daily life. Coupons and special offers were the strongest motivators for action. The survey concludes that the keys to successful posting are 'attractive incentives' and 'ensuring credibility and relevance.'
📋 Article Processing Timeline
- 📰 Published: March 31, 2026 at 01:00
- 🔍 Collected: March 30, 2026 at 22:56
- 🤖 AI Analyzed: April 15, 2026 at 22:16 (383h 20m after Collected)
ATO Co., Ltd. conducted a survey targeting 1,009 men and women aged 20-60 regarding their 'contact, selection, and behavior concerning postbox mail advertisements.' The results showed that over 60% check their mailboxes 'almost daily,' primarily in the evening. Approximately 70% indicated they look at flyers and notices to some extent, though 'lack of interest' was the main reason for not engaging. Flyers related to sales from supermarkets, drugstores, and co-ops, as well as restaurant and cafe promotions, were most appealing as they directly impact daily life. Coupons and promotional offers were identified as the most significant motivators for taking action. The survey concluded that the success of posting campaigns hinges on 'attractive incentives' and 'guaranteeing reliability and relevance,' this involves personalized content and clear sender information to overcome the perception of being a burden and to foster trust.
FAQ
How often do people check their mailboxes?
Approximately 70% check 'almost daily,' mostly in the evening. 60% check 'almost daily'.
How often do people look at flyers and notices?
About 70% respond that they 'look at almost all' or 'look to some extent'.
What are the reasons for not looking at flyers?
'Lack of interest' is the most common reason, cited by about 70%.
What types of flyers are of interest?
Flyers related to 'sales information from supermarkets, drugstores, and co-ops' and 'menu/campaign information from restaurants and cafes' attract interest.
What prompts people to act after seeing a flyer?
The most common reason is 'attractive coupons or gift offers,' followed by 'interesting products/services' and 'information from my local area (close to home).
What is important for posting advertisements?
'Attractive incentives' and 'ensuring credibility and relevance' are important. Personalized information and sender reliability are required.