Prediction Market Point App "Beans" Launches "Thinking Ads" Promotional Measure Through Corporate Partnerships

Atlie Co., Ltd. (Headquarters: Shibuya-ku, Tokyo; hereinafter, "the Company") has launched "Thinking Ads," a new promotional measure utilizing prediction quizzes in collaboration with companies, starting in May 2026. This marks the first step in applying the experiential principles of prediction markets to the advertising domain.

"Thinking Ads" offers a new advertising experience where users deepen their understanding of products by participating in prediction quizzes related to those products. Our first collaboration is already underway. We look forward to working with companies across various industries in the future.

Overview of the Initiative This initiative involves designing prediction quizzes themed around products and brands for each participating company, which are then published on the Beans app.

Anyone with the app can participate for free, and voting can be done multiple times during the campaign period as long as voting rights are available. In conjunction with this, a special page will be created for each campaign, publishing content that allows users to learn about product features and ingredients.

This serves as an opportunity for those who do not yet have the app to discover products, and can also be used as a source of information to deepen understanding of products in conjunction with the quizzes.

Prediction Market Point App "Beans" Beans is a free point app where users participate in "predictions" on various themes such as sports, entertainment, current events, and weather, and earn points when their predictions are correct. Accumulated points can be exchanged for gifts.

The Beans Experience Flow What is a Prediction Market? It is a system where users make predictions about future events and receive rewards based on the results.

This is a globally growing area of interest, as exemplified by Polymarket accurately predicting the 2024 US presidential election results with greater precision than traditional polls. With Beans, users can easily participate in daily updated prediction themes such as "Which team will win tomorrow's game?", "What will be the temperature this week?", or "What will be the box office revenue for the next big hit?", using their voting rights.

Two Prediction Formats in Beans Future Predictions This format involves users making predictions on themes where the correct answer is not yet determined, such as "Which team will win the next game?" or "What will be the first week's sales of a new product?". Points are awarded to correct guessers after the result is confirmed. Predictions often spark discussions and information sharing among users, proving effective in generating buzz and expanding brand awareness.

Knowledge Predictions This format involves users answering questions on themes with clear correct answers, such as "What are the ingredients of this product?" or "What is the correct way to use it?".

To find the correct answer, users tend to research specific information like product ingredients and usage deeply, leading to enhanced product understanding and building trust in the brand.

Concept of "Thinking Ads" "Thinking Ads" is an advertising experience that applies the active principle of "thinking, judging, and participating" derived from the prediction market experience offered by Beans, generating spontaneous information contact with users in the form of prediction quizzes.

1. An "Ad that makes you think" instead of just "looking" This is an experience where users answer questions themselves through prediction quizzes. Unlike passively viewing ads, the experience of thinking and answering oneself leaves a deeper impression.

2. Multiple touchpoints instead of "just once" Voting can be done multiple times during the campaign period. Unlike ads that disappear after a single display, users interact with the product or brand repeatedly. Increased contact frequency directly leads to strengthened brand recall.

3. "Product understanding" leads to rewards, not "viewing" In traditional advertising, rewards and product understanding are separate actions, but in "Thinking Ads," the key to the correct answer lies in the product's ingredients and usage itself. The act of understanding the product directly leads to earning rewards.

"Thinking Ads" through Self-Research and Participation As the first phase of this initiative, we have started with knowledge prediction-type promotions, where users participate by utilizing knowledge they have researched themselves. Going forward, we aim to develop formats that more deeply leverage the prediction market mechanism in the advertising domain, such as future prediction-type promotions where the correct answer is not yet determined (e.g., "What will be the first week's sales of a new product?" or "What will be the box office revenue for the next big hit?"), and initiatives that utilize the collective intelligence obtained from the distribution of participants' predictions for brand decision-making.

Promotion Utilization Scenes Prediction quiz-type promotions can be utilized in various situations. By turning product ingredients and usage into quizzes, it is effective as a "cognition and understanding promotion" measure that encourages users to proactively learn about products. Furthermore, by making unreleased new products the theme, it is possible to heighten interest in the product even before launch and connect it to purchases at the time of release. Additionally, multiple votes during the period increase contact frequency, which is expected to promote brand memory retention.

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