A3 Inc. Launches 'A3 Oshikatsu-bu' B2B Service to Support Entry into the 3.9 Trillion Yen 'Push Activity' Market
A3 Inc. has launched 'A3 Oshikatsu-bu' to support companies entering the 3.9 trillion yen 'Oshikatsu' (fan support) market, offering end-to-end services from strategic consulting to manufacturing and sales.
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- 📰 Published: April 23, 2026 at 19:45
- 🔍 Collected: April 23, 2026 at 11:31
- 🤖 AI Analyzed: April 24, 2026 at 01:00 (13h 28m after Collected)
A3 Inc. (Headquarters: Toshima-ku, Tokyo; CEO: Takashi Ozawa), a company developing various products and services utilizing IP, will launch 'A3 Oshikatsu-bu' (A3 Push Activity Department) in April 2026. This service is designed for corporate clients aiming for new entry or business expansion in the 'Oshikatsu' market.
This service leverages real-time user insights cultivated through the operation of A3's original brand 'OSHI+,' combined with expertise in goods manufacturing and event management backed by over 5,000 IP projects. It also fully utilizes unique sales channels such as 'eeo,' a proprietary platform with over 400,000 members.
By combining A3's unique assets, the company will provide broad support for corporate new business creation and marketing activities, from the strategic planning phase (consulting/planning) to the execution phase (manufacturing/sales).
### The Background: A 3.9 Trillion Yen Market and Challenges in Corporate Entry
'Oshikatsu,' the activity of supporting favorite characters or celebrities, has become established across a wide range of generations. A survey conducted by A3 revealed that about 1 in 3 people in Japan aged 15 to 69 answered that they have an 'Oshi' (someone they support). The number of people 'spending money on their Oshi' is estimated at approximately 19.97 million, with the domestic market size estimated at about 3.9 trillion yen.
This 'Oshikatsu economy' has attracted keen interest from various industries such as retail, F&B, travel, and accommodation, as well as local governments. On the other hand, many companies face challenges such as 'difficulty in approach due to lack of understanding of unique cultures and contexts' or 'failure to evoke fan enthusiasm despite implementation.' Specialized expertise deeply familiar with the real psychology of fans is strongly required.
In response to these challenges, 'A3 Oshikatsu-bu' was started to comprehensively support corporate entry into the Oshikatsu market by utilizing the know-how and resources A3 has cultivated.
### A3's Strengths Based on the Supply Chain
A3 has built a supply chain from planning to sales while developing various products and services. The strength of 'A3 Oshikatsu-bu' is that it can provide effective support accompanied by implementation capabilities, rather than just proposing ideas.
* **On-site insights from 'OSHI+':** Through product and shop development in their own brand, they deeply understand fan psychology, including real consumption behavior and latest trends. They propose high-precision concept designs and marketing strategies.
* **Planning and Manufacturing Functions:** Backed by over 5,000 projects, they possess the know-how to accurately capture fan needs and high-quality production lines, enabling speedy and reliable product realization.
* **Unique Sales Channels:** Clients can use unique sales routes to deliver products directly to fans, including the 'eeo' platform (400,000+ members), EC sites, physical stores, and event spaces. They also have a distribution network of over 8,000 stores nationwide and extensive know-how in operating pop-up shops in collaboration with commercial facilities.
* **Partner Network:** They possess a powerful network cultivated through 5,000+ IP projects, enabling smooth and rapid coordination even for resources not directly held within A3.
### Examples of Support Provided by 'A3 Oshikatsu-bu'
* **Strategic Planning:** Persona development for target groups, customer journey mapping, and brand positioning in the Oshikatsu market.
* **Product/Service Development Support:** Planning, design, and manufacturing of original goods for fans. Planning and development of new services or experience-based menus for F&B and leisure.
* **Sales Support:** Proposals utilizing A3's existing sales channels (EC, stores, event venues, etc.). Planning and operation of pop-up shops and in-store events.
* **Promotion, Community Formation, and Operation:** Support for launching fan communities and maintaining enthusiasm.
This service leverages real-time user insights cultivated through the operation of A3's original brand 'OSHI+,' combined with expertise in goods manufacturing and event management backed by over 5,000 IP projects. It also fully utilizes unique sales channels such as 'eeo,' a proprietary platform with over 400,000 members.
By combining A3's unique assets, the company will provide broad support for corporate new business creation and marketing activities, from the strategic planning phase (consulting/planning) to the execution phase (manufacturing/sales).
### The Background: A 3.9 Trillion Yen Market and Challenges in Corporate Entry
'Oshikatsu,' the activity of supporting favorite characters or celebrities, has become established across a wide range of generations. A survey conducted by A3 revealed that about 1 in 3 people in Japan aged 15 to 69 answered that they have an 'Oshi' (someone they support). The number of people 'spending money on their Oshi' is estimated at approximately 19.97 million, with the domestic market size estimated at about 3.9 trillion yen.
This 'Oshikatsu economy' has attracted keen interest from various industries such as retail, F&B, travel, and accommodation, as well as local governments. On the other hand, many companies face challenges such as 'difficulty in approach due to lack of understanding of unique cultures and contexts' or 'failure to evoke fan enthusiasm despite implementation.' Specialized expertise deeply familiar with the real psychology of fans is strongly required.
In response to these challenges, 'A3 Oshikatsu-bu' was started to comprehensively support corporate entry into the Oshikatsu market by utilizing the know-how and resources A3 has cultivated.
### A3's Strengths Based on the Supply Chain
A3 has built a supply chain from planning to sales while developing various products and services. The strength of 'A3 Oshikatsu-bu' is that it can provide effective support accompanied by implementation capabilities, rather than just proposing ideas.
* **On-site insights from 'OSHI+':** Through product and shop development in their own brand, they deeply understand fan psychology, including real consumption behavior and latest trends. They propose high-precision concept designs and marketing strategies.
* **Planning and Manufacturing Functions:** Backed by over 5,000 projects, they possess the know-how to accurately capture fan needs and high-quality production lines, enabling speedy and reliable product realization.
* **Unique Sales Channels:** Clients can use unique sales routes to deliver products directly to fans, including the 'eeo' platform (400,000+ members), EC sites, physical stores, and event spaces. They also have a distribution network of over 8,000 stores nationwide and extensive know-how in operating pop-up shops in collaboration with commercial facilities.
* **Partner Network:** They possess a powerful network cultivated through 5,000+ IP projects, enabling smooth and rapid coordination even for resources not directly held within A3.
### Examples of Support Provided by 'A3 Oshikatsu-bu'
* **Strategic Planning:** Persona development for target groups, customer journey mapping, and brand positioning in the Oshikatsu market.
* **Product/Service Development Support:** Planning, design, and manufacturing of original goods for fans. Planning and development of new services or experience-based menus for F&B and leisure.
* **Sales Support:** Proposals utilizing A3's existing sales channels (EC, stores, event venues, etc.). Planning and operation of pop-up shops and in-store events.
* **Promotion, Community Formation, and Operation:** Support for launching fan communities and maintaining enthusiasm.