Birth of the Evolved Imagawayaki 'Ball&Chain-yaki' (aka Boruché-yaki). An Evolved Sweets Experience Beginning with 'Something You've Never Seen Before'.
Atelier Formare Co., Ltd. announces the release of 'Boruché-yaki,' a new type of sweet that combines the 150-year history of Imagawayaki with Western pastry essences. 'Ball&Chain CAFE' will have its grand opening in Sumida-ku, Tokyo, on March 28, 2026.
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- 📰 Published: April 4, 2026 at 03:46
"Boruché-yaki" has a chewy texture with a subtle sweetness.
Its bite-sized form makes it easy to eat, and its colorful, cute appearance makes you want to pick it up.
Making the time spent choosing and sharing with someone a little bit special.
It is a sweet that delivers an uplifting "me-time" amidst busy daily lives.
All 6 varieties, starting from 200 yen each.
Boruché-yaki exclusive box.
Ball&Chain CAFE's theme is "connecting people to people."
Boruché-yaki is "a sweet that is satisfying despite being small, and fun to choose."
Through the time spent choosing and sharing, we deliver moments that make you a little bit happier.
An exclusive box is available with the purchase of 3 or more pieces. Perfect for souvenirs and gifts.
Please feel free to drop by.
Ball&Chain CAFE
Instagram
https://www.instagram.com/ballandchain_cafe?igsh=aDcwZWR2bW8yZmV1
1-1-8 Honjo, Sumida-ku, Tokyo
Business Hours 11:00 - 19:00
Inquiries
Atelier Formare Co., Ltd. 3F, 1-1-8 Honjo, Sumida-ku, Tokyo
Contact: Hoshiyama hoshiyama@atelier-formare.com tel:03-6682-7390
Its bite-sized form makes it easy to eat, and its colorful, cute appearance makes you want to pick it up.
Making the time spent choosing and sharing with someone a little bit special.
It is a sweet that delivers an uplifting "me-time" amidst busy daily lives.
All 6 varieties, starting from 200 yen each.
Boruché-yaki exclusive box.
Ball&Chain CAFE's theme is "connecting people to people."
Boruché-yaki is "a sweet that is satisfying despite being small, and fun to choose."
Through the time spent choosing and sharing, we deliver moments that make you a little bit happier.
An exclusive box is available with the purchase of 3 or more pieces. Perfect for souvenirs and gifts.
Please feel free to drop by.
Ball&Chain CAFE
https://www.instagram.com/ballandchain_cafe?igsh=aDcwZWR2bW8yZmV1
1-1-8 Honjo, Sumida-ku, Tokyo
Business Hours 11:00 - 19:00
Inquiries
Atelier Formare Co., Ltd. 3F, 1-1-8 Honjo, Sumida-ku, Tokyo
Contact: Hoshiyama hoshiyama@atelier-formare.com tel:03-6682-7390
FAQ
What is Boruché-yaki?
It's an evolved bite-sized sweet blending traditional Imagawayaki with Western pastry elements, featuring a chewy texture and subtle sweetness.
Where is the store located?
You can buy them at 'Ball&Chain CAFE' (1-1-8 Honjo, Sumida-ku, Tokyo), grand opening on March 28, 2026.
What are the prices and flavors?
There are 6 flavors including sakura (seasonal), strawberry, lemon, and matcha, starting from 200 yen each.