A New Idea to Save 'Mottainai' (Wasted) Amanatsu and Ginger! 'Amanatsu Ginger Ale' Made with 10% Izu Amanatsu Juice Now on Sale
Atamaru Aimani Co., Ltd. launches 'Amanatsu Ginger Ale' on April 20, 2026. The new carbonated drink uses 10% unutilized Amanatsu citrus juice from Izu and domestic ginger, offering a local craft beverage while addressing food loss.
📋 Article Processing Timeline
- 📰 Published: April 14, 2026 at 18:56
- 🔍 Collected: April 14, 2026 at 10:31
- 🤖 AI Analyzed: April 19, 2026 at 17:48 (127h 16m after Collected)
Atamaru Aimani Co., Ltd. (Headquarters: Atami City, Shizuoka Prefecture; CEO: Ryo Kurimoto), which develops and sells processed agricultural products for local consumption in the Izu-Shonan area, will release a new carbonated beverage, "Amanatsu Ginger Ale," combining Amanatsu from Izu and domestic ginger, starting April 20, 2026. The product was developed utilizing unprocessed Amanatsu from JA Fuji Izu (Fuji Izu Agricultural Cooperative Headquarters: Numazu City) that had previously gone unutilized. Sales will begin at roadside stations and souvenir shops in Shizuoka Prefecture, as well as on the company's online store.
A companion for Izu sightseeing. A new local drink to taste the blessings of the fruits grown in this land has been created.
■ Unutilized "Processing Amanatsu" from JA Fuji Izu
At JA Fuji Izu, 3 tons of Amanatsu for processing were discarded annually without being utilized.
Generally, fruits that do not meet the distribution standards of the fresh produce market are utilized for processing into juices, jams, canned goods, etc.
In the Atami and Ito districts of JA Fuji Izu, four varieties of Amanatsu are cultivated: Beni Amanatsu, Amanatsu, Sun Fruit, and Beni Sun Fruit. While about 15 tons are shipped annually for fresh consumption, a way to utilize the non-standard "Amanatsu for processing" could not be found. In the Atami and Ito districts alone, an estimated 3 tons or more of Amanatsu were discarded unutilized.
Consulted by JA Fuji Izu about this situation, our company purchased approximately 1 ton of processing Amanatsu in 2025. In 2026, as the harvest season approaches, we aim to purchase about 3 tons starting in April. The desire not to waste the rich agricultural products of Izu is the starting point for this product development.
■ A New Local Drink from Izu Utilizing the True Taste of Amanatsu
Our company, "Atamaru Aimani," is engaged in a business that delivers the charm of agriculture and the land of Izu and Shonan to more people through processed foods that leverage the appeal of local agricultural products.
While exploring ways to utilize processing Amanatsu, we focused on combining it with ginger. We developed "Amanatsu Ginger Ale," a carbonated beverage based on a new concept where Amanatsu and ginger bring out the best in each other.
The unique refreshing sweetness and aroma of Amanatsu match the sharp spiciness of domestic ginger, creating a taste similar to a non-alcoholic cocktail that can be enjoyed by adults who find merely sweet juices unsatisfying.
As a new local drink from Izu that makes the most of the Amanatsu flavor, sales will start at roadside stations and souvenir shops in Shizuoka Prefecture, and on our online store.
The sales target for this year is 10,000 bottles. This will contribute to the consumption of about 3 tons of previously unutilized processing Amanatsu, increasing the total utilization volume of Amanatsu in the district by about 20% compared to previous levels.
■ Product Commitment: Authentic Taste Brought Out by Selected Domestic Ingredients
● Uses 10% Fruit Juice — A Luxurious Taste of Amanatsu
While general local ciders (carbonated drinks) have a juice ratio of about 1 to 3%, this product uses 10% Amanatsu juice. You can fully feel the refreshing flavor and aroma of Amanatsu from Izu.
● All Domestic Ingredients Used
For ginger, which is indispensable for ginger ale, we carefully selected domestic ingredients that stand out for their sharp spiciness. For sugar, we blended two types: beet sugar from Hokkaido and raw sugarcane sugar from Kagoshima Prefecture, focusing on a formulation that brings out the deliciousness by leveraging the taste of Amanatsu.
● No Artificial Flavors, Colors, or Sweeteners
To preserve the original taste of the ingredients, no unnecessary materials are added. You can enjoy the authentic taste that brings out the deliciousness of the ingredients themselves.
[Product Overview]
Product Name: Amanatsu Ginger Ale (Carbonated)
Volume: 340ml / Quantity: 24 bottles
Ingredients: Amanatsu (from Izu), Sugar, Ginger juice (Ginger (domestic)) / Carbonation
Suggested Retail Price: 500 yen (tax included)
Shelf Life: 1 year from manufacturing
[Stores Handling Sales]
- Marutaka Meisanten (Inside Heiwa-dori Shopping Street in front of Atami Station)
- Izu Kogen Beer Main Store (Ito City)
- Merienda (Atami City)
We plan to gradually expand sales to roadside stations and souvenir shops in Shizuoka Prefecture.
We will also handle sales sequentially at the following online shops.
▷ For General Customers
- Official Online SHOP https://atatama.shopselect.net/
▷ For Customers Considering In-Store Handling
- goooods https://gooood
A companion for Izu sightseeing. A new local drink to taste the blessings of the fruits grown in this land has been created.
■ Unutilized "Processing Amanatsu" from JA Fuji Izu
At JA Fuji Izu, 3 tons of Amanatsu for processing were discarded annually without being utilized.
Generally, fruits that do not meet the distribution standards of the fresh produce market are utilized for processing into juices, jams, canned goods, etc.
In the Atami and Ito districts of JA Fuji Izu, four varieties of Amanatsu are cultivated: Beni Amanatsu, Amanatsu, Sun Fruit, and Beni Sun Fruit. While about 15 tons are shipped annually for fresh consumption, a way to utilize the non-standard "Amanatsu for processing" could not be found. In the Atami and Ito districts alone, an estimated 3 tons or more of Amanatsu were discarded unutilized.
Consulted by JA Fuji Izu about this situation, our company purchased approximately 1 ton of processing Amanatsu in 2025. In 2026, as the harvest season approaches, we aim to purchase about 3 tons starting in April. The desire not to waste the rich agricultural products of Izu is the starting point for this product development.
■ A New Local Drink from Izu Utilizing the True Taste of Amanatsu
Our company, "Atamaru Aimani," is engaged in a business that delivers the charm of agriculture and the land of Izu and Shonan to more people through processed foods that leverage the appeal of local agricultural products.
While exploring ways to utilize processing Amanatsu, we focused on combining it with ginger. We developed "Amanatsu Ginger Ale," a carbonated beverage based on a new concept where Amanatsu and ginger bring out the best in each other.
The unique refreshing sweetness and aroma of Amanatsu match the sharp spiciness of domestic ginger, creating a taste similar to a non-alcoholic cocktail that can be enjoyed by adults who find merely sweet juices unsatisfying.
As a new local drink from Izu that makes the most of the Amanatsu flavor, sales will start at roadside stations and souvenir shops in Shizuoka Prefecture, and on our online store.
The sales target for this year is 10,000 bottles. This will contribute to the consumption of about 3 tons of previously unutilized processing Amanatsu, increasing the total utilization volume of Amanatsu in the district by about 20% compared to previous levels.
■ Product Commitment: Authentic Taste Brought Out by Selected Domestic Ingredients
● Uses 10% Fruit Juice — A Luxurious Taste of Amanatsu
While general local ciders (carbonated drinks) have a juice ratio of about 1 to 3%, this product uses 10% Amanatsu juice. You can fully feel the refreshing flavor and aroma of Amanatsu from Izu.
● All Domestic Ingredients Used
For ginger, which is indispensable for ginger ale, we carefully selected domestic ingredients that stand out for their sharp spiciness. For sugar, we blended two types: beet sugar from Hokkaido and raw sugarcane sugar from Kagoshima Prefecture, focusing on a formulation that brings out the deliciousness by leveraging the taste of Amanatsu.
● No Artificial Flavors, Colors, or Sweeteners
To preserve the original taste of the ingredients, no unnecessary materials are added. You can enjoy the authentic taste that brings out the deliciousness of the ingredients themselves.
[Product Overview]
Product Name: Amanatsu Ginger Ale (Carbonated)
Volume: 340ml / Quantity: 24 bottles
Ingredients: Amanatsu (from Izu), Sugar, Ginger juice (Ginger (domestic)) / Carbonation
Suggested Retail Price: 500 yen (tax included)
Shelf Life: 1 year from manufacturing
[Stores Handling Sales]
- Marutaka Meisanten (Inside Heiwa-dori Shopping Street in front of Atami Station)
- Izu Kogen Beer Main Store (Ito City)
- Merienda (Atami City)
We plan to gradually expand sales to roadside stations and souvenir shops in Shizuoka Prefecture.
We will also handle sales sequentially at the following online shops.
▷ For General Customers
- Official Online SHOP https://atatama.shopselect.net/
▷ For Customers Considering In-Store Handling
- goooods https://gooood