[Atami City] 'Totonou' (Tune up) with Nature, Gourmet, and Art: Recommendations for an Atami Retreat Trip in June 2026
Atami introduces a new lifestyle proposal with the 'Atami Retreat Trip Campaign', featuring weekday train discounts, and announces June events including firefly viewing and the Jacaranda Festival.
📋 Article Processing Timeline
- 📰 Published: April 23, 2026 at 22:00
- 🔍 Collected: April 23, 2026 at 13:31
- 🤖 AI Analyzed: April 23, 2026 at 23:30 (9h 58m after Collected)
Atami, a hot spring resort just 30 minutes from central Tokyo, is the perfect place for a workation or a casual retreat trip.
It offers a variety of programs, ranging from a high-quality resort stay where you can spend a blissful time, to experience plans that condition your mind and body in an extraordinary space, as well as programs suitable for corporate training. Being able to use your time for a "half-day off + morning commute to Tokyo" is unique to Atami.
Surrounded by the sea and mountains, Atami is alive with long-inherited traditions and culture. Why not experience an "Atami-style Retreat," where you can reset your daily life and enjoy deep relaxation in such a rich environment?
Latest News & Events in Atami
June in Atami is colored by the light of fireflies and jacaranda flowers. What's drawing attention is a unique walking event. There's plenty of fun to be had, such as the "Go! Spo-Walk: Atami Umaimon (Delicious Food) Walk 10k," where you can fully enjoy traveling and gourmet food while walking through the streets of Atami, and the "ATAMI NIGHT WALK," where you can deeply enjoy Atami at night. In addition, the Shinto ritual of "Nagoshi no Oharae" (Summer Purification), which purifies the impurities of the past half year, will be held at Kinomiya Shrine and Izusan Shrine. A campaign offering half-price rides on the limited express "Odoriko" is also running exclusively on weekdays in early June. Please come and visit Atami, which is close and a great value.
Atami Retreat Trip Campaign
The Atami Tourism Board and JR East are implementing the "Atami Retreat Trip Campaign," proposing a new lifestyle of spending "special everyday moments" in Atami. For a limited time of 10 weekdays from late May to early June, you can ride the limited express "Odoriko" at a 50% discount off the regular price. *The sales period is up to 28 days before the boarding date. Please check the official website for details.
Period: Monday, May 25 to Friday, May 29, and Monday, June 1 to Friday, June 5, 2026
Official Website
Atami Plum Garden Hatsukawa Stream Firefly Viewing Evening
At the Hatsukawa stream in the Atami Plum Garden, where the fresh greenery is pleasant, the "Firefly Viewing Evening" will be held from June 1st to 7th. Genji firefly larvae released in March become adults, and you can enjoy a sight that can only be seen at this time of year. The light of fireflies dancing in the quiet night plum garden is like a world of fantasy. On the 6th, the adjacent Seibo Sawada Memorial Museum will also have extended evening hours. Please be sure to visit both.
Period: Monday, June 1 - Sunday, June 7, 2026
Location: Hatsukawa stream within Atami Plum Garden (8-11 Baien-cho, Atami City)
(c) Atami City Tourism Association
Official Website
ATAMI Jacaranda Festival 2026
"Jacaranda," the flower that announces early summer in Atami. One of the world's three major flowering trees distributed in tropical regions, two trees were gifted in 1990 from Cascais, Portugal, an international sister city. While it is said to be difficult to bloom in Japan, over 100 trees have been planted in Atami, and you can see refreshing bluish-purple flowers mainly along the coast. During the period, bamboo lanterns will be lit up from 18:00 to 22:00.
Period: Monday, June 1 - Sunday, June 14, 2026
Location: Jacaranda Promenade (Higashikaigan-cho, Atami City)
(c) Atami City Tourism Association
Official Website
Go! Spo-Walk: Atami Umaimon (Delicious Food) Walk 10k
The second installment of the "Umaimon Walk" series where you can fully enjoy "Walking x Tourism x Gourmet". The "Atami Umaimon Walk 10k", where you walk while feeling the atmosphere of Atami's sea, mountains, and hot spring town, will be held on Saturday, June 27th. Starting from Atami Water Park, you will walk 10km south while viewing the Ginza Shopping Street, Kiunkaku, Atami Castle, etc., up to Onawa Park near Ajiro Station. The fun part is the supplementary food using local specialties provided at aid stations. A lecture by active racewalker Mao Tatsumi from Atami and a campaign offering discounted stays at accommodations around the start and finish areas for participants will also be held. Please savor the charm of Atami that cannot be experienced through ordinary sightseeing, along with a pleasant sense of accomplishment.
Date: Saturday, June 27, 2026
Location: Within Atami City
Official Website
Kinomiya Shrine "Nagoshi no Oharae" / Izusan Shrine "Minazuki Oharae"
"Oharae" (Great Purification) held at shrines nationwide on the last day of June and December. It is a Shinto ritual that purifies the impurities of the past half year and prays for good health in the new half year starting the next day. The June Oharae is also called "Minazuki no Harae" or "Nagoshi no Harae", and the "Chinowa Kuguri" (passing through a hoop of cogon grass) is performed to ward off evil. At Kinomiya Shrine, a special cogon grass hoop made of iron is set up. On the day of the event, paper dolls (hitogata) onto which sins and impurities have been transferred are burned, performing purification by fire. At Izusan Shrine, the customary Chinowa Kuguri can be performed until early July.
Date: Tuesday, June 30, 2026
Location: Kinomiya Shrine (3-29 Sakura-cho, Atami City), Izusan Shrine (708-1 Izusan, Atami City) precincts
(c) Izusan Shrine
Kinomiya Shrine
Izusan Shrine
ATAMI NIGHT WALK ~Atami Night Stroll~
From April...
It offers a variety of programs, ranging from a high-quality resort stay where you can spend a blissful time, to experience plans that condition your mind and body in an extraordinary space, as well as programs suitable for corporate training. Being able to use your time for a "half-day off + morning commute to Tokyo" is unique to Atami.
Surrounded by the sea and mountains, Atami is alive with long-inherited traditions and culture. Why not experience an "Atami-style Retreat," where you can reset your daily life and enjoy deep relaxation in such a rich environment?
Latest News & Events in Atami
June in Atami is colored by the light of fireflies and jacaranda flowers. What's drawing attention is a unique walking event. There's plenty of fun to be had, such as the "Go! Spo-Walk: Atami Umaimon (Delicious Food) Walk 10k," where you can fully enjoy traveling and gourmet food while walking through the streets of Atami, and the "ATAMI NIGHT WALK," where you can deeply enjoy Atami at night. In addition, the Shinto ritual of "Nagoshi no Oharae" (Summer Purification), which purifies the impurities of the past half year, will be held at Kinomiya Shrine and Izusan Shrine. A campaign offering half-price rides on the limited express "Odoriko" is also running exclusively on weekdays in early June. Please come and visit Atami, which is close and a great value.
Atami Retreat Trip Campaign
The Atami Tourism Board and JR East are implementing the "Atami Retreat Trip Campaign," proposing a new lifestyle of spending "special everyday moments" in Atami. For a limited time of 10 weekdays from late May to early June, you can ride the limited express "Odoriko" at a 50% discount off the regular price. *The sales period is up to 28 days before the boarding date. Please check the official website for details.
Period: Monday, May 25 to Friday, May 29, and Monday, June 1 to Friday, June 5, 2026
Official Website
Atami Plum Garden Hatsukawa Stream Firefly Viewing Evening
At the Hatsukawa stream in the Atami Plum Garden, where the fresh greenery is pleasant, the "Firefly Viewing Evening" will be held from June 1st to 7th. Genji firefly larvae released in March become adults, and you can enjoy a sight that can only be seen at this time of year. The light of fireflies dancing in the quiet night plum garden is like a world of fantasy. On the 6th, the adjacent Seibo Sawada Memorial Museum will also have extended evening hours. Please be sure to visit both.
Period: Monday, June 1 - Sunday, June 7, 2026
Location: Hatsukawa stream within Atami Plum Garden (8-11 Baien-cho, Atami City)
(c) Atami City Tourism Association
Official Website
ATAMI Jacaranda Festival 2026
"Jacaranda," the flower that announces early summer in Atami. One of the world's three major flowering trees distributed in tropical regions, two trees were gifted in 1990 from Cascais, Portugal, an international sister city. While it is said to be difficult to bloom in Japan, over 100 trees have been planted in Atami, and you can see refreshing bluish-purple flowers mainly along the coast. During the period, bamboo lanterns will be lit up from 18:00 to 22:00.
Period: Monday, June 1 - Sunday, June 14, 2026
Location: Jacaranda Promenade (Higashikaigan-cho, Atami City)
(c) Atami City Tourism Association
Official Website
Go! Spo-Walk: Atami Umaimon (Delicious Food) Walk 10k
The second installment of the "Umaimon Walk" series where you can fully enjoy "Walking x Tourism x Gourmet". The "Atami Umaimon Walk 10k", where you walk while feeling the atmosphere of Atami's sea, mountains, and hot spring town, will be held on Saturday, June 27th. Starting from Atami Water Park, you will walk 10km south while viewing the Ginza Shopping Street, Kiunkaku, Atami Castle, etc., up to Onawa Park near Ajiro Station. The fun part is the supplementary food using local specialties provided at aid stations. A lecture by active racewalker Mao Tatsumi from Atami and a campaign offering discounted stays at accommodations around the start and finish areas for participants will also be held. Please savor the charm of Atami that cannot be experienced through ordinary sightseeing, along with a pleasant sense of accomplishment.
Date: Saturday, June 27, 2026
Location: Within Atami City
Official Website
Kinomiya Shrine "Nagoshi no Oharae" / Izusan Shrine "Minazuki Oharae"
"Oharae" (Great Purification) held at shrines nationwide on the last day of June and December. It is a Shinto ritual that purifies the impurities of the past half year and prays for good health in the new half year starting the next day. The June Oharae is also called "Minazuki no Harae" or "Nagoshi no Harae", and the "Chinowa Kuguri" (passing through a hoop of cogon grass) is performed to ward off evil. At Kinomiya Shrine, a special cogon grass hoop made of iron is set up. On the day of the event, paper dolls (hitogata) onto which sins and impurities have been transferred are burned, performing purification by fire. At Izusan Shrine, the customary Chinowa Kuguri can be performed until early July.
Date: Tuesday, June 30, 2026
Location: Kinomiya Shrine (3-29 Sakura-cho, Atami City), Izusan Shrine (708-1 Izusan, Atami City) precincts
(c) Izusan Shrine
Kinomiya Shrine
Izusan Shrine
ATAMI NIGHT WALK ~Atami Night Stroll~
From April...