At Office Redefines Its Management Philosophy and Renews Its Mission, Vision, and Values

At Office Co., Ltd. (Headquarters: Minato-ku, Tokyo; President and CEO: Kentaro Tani) announced that it has redefined its management philosophy system and renewed its mission, vision, and values around the new concept, “Creating the Next Standard Between Aspiration and Place.” Background and Intent Behind the Renewal At Office has long faced customer challenges directly under its mission and vision of “connecting work” and “continuing to stand by people and companies.” This stance will remain unchanged. At the same time, the world is changing significantly. With the evolution of AI, the nature of work and the roles expected of humans are being fundamentally reexamined. At Office sees this change as an opportunity to rewrite industry assumptions and make the future brighter. By using change as a tailwind and reconsidering the role it should fulfill, the company developed this new concept, along with its renewed mission, vision, and values. While making full use of the tools of the times, including AI, At Office will focus its greatest efforts on areas that only humans can address. By understanding the deep aspirations of challengers, moving people through passion, and running alongside challengers who can often feel isolated, the company aims to create the next standard that no one has yet built. At Office’s foundation is real estate. Its purpose is to professionally stand between a challenger’s “aspiration” and the “place” or property that realizes it, ignite that aspiration, maximize the potential of the place, and create new value there. MISSION: Taking on the Challenges of Challengers To face customers’ challenges as equals, appropriate capability and perspective are essential. This mission clearly expresses the company’s stance: At Office itself will continue to be a challenger, regardless of scale, refine its capabilities through self-improvement, and open the future together with customers by standing “side by side,” rather than leading or controlling them. Building on the attitudes it has long valued, “connecting” and “standing by,” At Office adds the will to “challenge together” and will evolve into its next stage. VISION: The Next Era of Co-Creation and Co-Prosperity This vision aims not only to create the next era together with customers, but also to build relationships in which all parties prosper together. Business continuity is realized only when all players involved prosper together. Starting from the strengths of existing businesses, At Office will combine new technologies and knowledge. This vision reflects the company’s intent to prosper together with everyone involved and jointly open the next era of co-creation and co-prosperity. VALUES: Five Principles of Action To embody the new concept in daily work, At Office has defined the following five values as principles of action. 01 | Don’t win; help others win 02 | Exceed expectations 03 | Be the fastest or the best 04 | Skyscraper-level professionalism 05 | Sincerity is felt These will serve as a common language for all employees and as standards underlying daily decisions and actions. Under its new concept, “Creating the Next Standard Between Aspiration and Place,” At Office will continue to run alongside customers’ challenges and create new value for society. Company Overview Name: At Office Co., Ltd. Representative: Kentaro Tani, President and CEO Established: April 2012 Location: 5F, Dai 45 Kowa Building, 1-15-9 Minami-Aoyama, Minato-ku, Tokyo 107-0062, Japan Business Activities: ・Office relocation consulting and operation of the property search site “At Office” ・Clinic opening support and operation of the property search site “At Clinic” ・Operation of “BiruAd,” a service for building owners ・Operation of “Venture.jp,” a media platform supporting entrepreneurs Corporate website: https://www.at-office.co.jp/