Shockwaves in the Root Vegetable World...!? "Freeze-Dried Domestic Nagaimo Tororo" Gets Its First TV Commercial – Movie-Quality! Airing Starts Saturday, April 4, 2026
Asuzac Foods Co., Ltd. is launching its first TV commercial for "Freeze-Dried Domestic Nagaimo Tororo" on April 4, 2026. This product, which has achieved over 3.6 million cumulative sales and won a Grand Prix at the Japan Food Selection, offers the fresh flavor and stickiness of grated yam simply by adding water. The company aims to expand recognition for this convenient, time-saving product, which has seen a 139.2% sales increase year-on-year.
📋 Article Processing Timeline
- 📰 Published: April 5, 2026 at 04:00
- 🔍 Collected: April 4, 2026 at 19:30
- 🤖 AI Analyzed: April 17, 2026 at 12:42 (305h 12m after Collected)
Asuzac Foods Co., Ltd. (CEO: Masanao Kubo, Headquarters: Suzaka City, Nagano Prefecture), which develops and manufactures dried foods such as freeze-dried and air-dried products, will begin airing a commercial for "Freeze-Dried Domestic Nagaimo Tororo" from Saturday, April 4, 2026.
Asuzac Foods YouTube: https://youtu.be/rINS9DpK8gY
Cumulative Sales Exceeding 3.6 Million Servings*! Freeze-Dried Domestic Nagaimo Tororo
This product is freeze-dried grated yam that regains its original flavor and stickiness when water is added. It is seasoned with the elegant umami of dried bonito flakes and kelp broth, making it an excellent pairing with rice and noodles.
In December 2025, it received the highest award, the Grand Prix, at the 94th "Japan Food Selection" for its freshly grated flavor and ease of use.
*General store and mail-order sales performance from April 2012 to December 2025.
■ Background of Commercial Production: Sales Amount 139.2% Year-on-Year!*
Freeze-dried domestic nagaimo tororo aligns with current needs for an aging population, individual eating habits, and time-saving solutions, and has been growing steadily. Sales from March 2025 to February 2026 were 139.2% compared to the same period last year.
While it is convenient for various situations such as when grating long yams is troublesome, when only a small amount is needed, during busy mornings, or even abroad, the appeal of "freeze-dried grated yam" has not yet fully permeated. We aim to expand recognition through commercial broadcasting to reach those who want to eat grated yam but have given up on it due to its difficulty.
*March 2024 – February 2026, company survey / Annual sales amount (based on shipments)
■ CM Story
The commercial begins with a poignant scene of a neglected grater, whose use has decreased due to the convenience of "Freeze-Dried Domestic Nagaimo Tororo," leading to a shocking development in the root vegetable world (?!). The product's feature of reviving the freshly grated flavor and stickiness simply by adding water is expressed through a close-up of a freeze-dried block restoring itself. It is a commercial that dramatically conveys the deliciousness of freeze-dried grated yam, much like a grand movie trailer.
■ Broadcast Schedule
① Time Slot Commercial: Starts airing Saturday, April 4, 2026
Nagano Broadcasting "Doyou wa Kore Dane!": Every Saturday, 18:00-19:00
② Spot Commercials
Monday, June 15, 2026 to Tuesday, July 14, 2026
Broadcast Areas: Kanto (TV Asahi), Nagano (Nagano Asahi Broadcasting)
③ Digital Advertising
TVer, YouTube, etc.
【Product Overview】
Product Name: Freeze-Dried Domestic Nagaimo Tororo
Net Weight: 6.8g
Standard Retail Price: ¥170 (excluding tax)
Series Product: Freeze-Dried Grated Daikon Radish
Daikon radish cultivated on our own farm is grated within 2 days of harvest and immediately freeze-dried, allowing you to enjoy the original aroma and flavor of the daikon.
Product Name: Freeze-Dried Grated Daikon Radish
Net Weight: 4.9g
Standard Retail Price: ¥120 (excluding tax)
Asuzac Foods YouTube: https://youtu.be/rINS9DpK8gY
Cumulative Sales Exceeding 3.6 Million Servings*! Freeze-Dried Domestic Nagaimo Tororo
This product is freeze-dried grated yam that regains its original flavor and stickiness when water is added. It is seasoned with the elegant umami of dried bonito flakes and kelp broth, making it an excellent pairing with rice and noodles.
In December 2025, it received the highest award, the Grand Prix, at the 94th "Japan Food Selection" for its freshly grated flavor and ease of use.
*General store and mail-order sales performance from April 2012 to December 2025.
■ Background of Commercial Production: Sales Amount 139.2% Year-on-Year!*
Freeze-dried domestic nagaimo tororo aligns with current needs for an aging population, individual eating habits, and time-saving solutions, and has been growing steadily. Sales from March 2025 to February 2026 were 139.2% compared to the same period last year.
While it is convenient for various situations such as when grating long yams is troublesome, when only a small amount is needed, during busy mornings, or even abroad, the appeal of "freeze-dried grated yam" has not yet fully permeated. We aim to expand recognition through commercial broadcasting to reach those who want to eat grated yam but have given up on it due to its difficulty.
*March 2024 – February 2026, company survey / Annual sales amount (based on shipments)
■ CM Story
The commercial begins with a poignant scene of a neglected grater, whose use has decreased due to the convenience of "Freeze-Dried Domestic Nagaimo Tororo," leading to a shocking development in the root vegetable world (?!). The product's feature of reviving the freshly grated flavor and stickiness simply by adding water is expressed through a close-up of a freeze-dried block restoring itself. It is a commercial that dramatically conveys the deliciousness of freeze-dried grated yam, much like a grand movie trailer.
■ Broadcast Schedule
① Time Slot Commercial: Starts airing Saturday, April 4, 2026
Nagano Broadcasting "Doyou wa Kore Dane!": Every Saturday, 18:00-19:00
② Spot Commercials
Monday, June 15, 2026 to Tuesday, July 14, 2026
Broadcast Areas: Kanto (TV Asahi), Nagano (Nagano Asahi Broadcasting)
③ Digital Advertising
TVer, YouTube, etc.
【Product Overview】
Product Name: Freeze-Dried Domestic Nagaimo Tororo
Net Weight: 6.8g
Standard Retail Price: ¥170 (excluding tax)
Series Product: Freeze-Dried Grated Daikon Radish
Daikon radish cultivated on our own farm is grated within 2 days of harvest and immediately freeze-dried, allowing you to enjoy the original aroma and flavor of the daikon.
Product Name: Freeze-Dried Grated Daikon Radish
Net Weight: 4.9g
Standard Retail Price: ¥120 (excluding tax)