ASUS JAPAN Announces New Lineup of Business PCs: Launching Premium Business Notebook 'ASUS ExpertBook Ultra', ExpertBook Series, and New Chromebooks

ASUS JAPAN Co., Ltd. has announced a new lineup of business PCs, including the 'ASUS ExpertBook Ultra (B9406CAA)', new models in the ExpertBook B and P series, and new Chromebooks. At the core of this lineup is the flagship model 'ASUS ExpertBook Ultra,' launched as the ultimate mobile notebook for the AI era under the concept 'The Flagship of The Industry. Period. Elevating business excellence to the next dimension.'

The ASUS ExpertBook Ultra is a premium business notebook that combines an ultra-lightweight design—starting at approximately 990g—with high processing performance powered by CPUs up to 50W TDP. The lineup also expands models equipped with the latest Intel® Core™ Ultra and AMD Ryzen™ AI processors across all series, enhancing productivity, durability, and security for business needs. The ASUS ExpertBook Ultra will begin rolling out on Wednesday, June 17, 2026, with select models scheduled for release from late June onward. For other products, please refer to individual product descriptions.

Additionally, ASUS has appointed actor Yosuke Kunai as the ambassador for the ExpertBook series. New commercials featuring Kunai, titled 'Be the Expert.' and 'Toughness for Business,' as well as a behind-the-scenes and interview web video, are now available.

ASUS ExpertBook | Be the Expert. CM (30s)

https://youtu.be/0ly098MUgNg

ASUS ExpertBook | Toughness for Business. CM (30s)

https://youtu.be/0KxZibyC-XM

ASUS ExpertBook | Behind-the-Scenes & Interview with Yosuke Kunai

https://youtu.be/laDwDe8IsmE

Furthermore, a dedicated webpage introducing the features and lineup of the ASUS ExpertBook series has been launched.

For details on each series, please visit:

ASUS ExpertBook Series Main Page

https://www.asus.com/jp/content/expertbook/

ASUS ExpertBook P Series

https://www.asus.com/jp/content/expertbookPseries/

ASUS ExpertBook B Series

https://www.asus.com/jp/content/expertbookBseries/

ASUS ExpertBook Ultra (B9406CAA)

Morning Gray

*Actual keyboard is in Japanese layout.

ASUS ExpertBook Ultra (B9406CAA)

Jet Fog

*Actual keyboard is in Japanese layout.

*For detailed specifications, please visit the ASUS PR site.

Product Info: https://www.asus.com/jp/laptops/for-work/expertbook/asus-expertbook-ultra/

*For detailed specifications, please visit the ASUS PR site.

Product Info: https://www.asus.com/jp/laptops/for-work/expertbook/asus-expertbook-ultra/

*This model is also available on ASUS Store. For details, see below:

B9406CAA-TH1027X: https://store.asus.com/jp/asus-expertbook-ultra-b9406.html?config=90NX09J1-M014U0

B9406CAA-TH1079X: https://store.asus.com/jp/asus-expertbook-ultra-b9406.html?config=90NX09J1-M016N0

B9406CAA-TG1028X: https://store.asus.com/jp/asus-expertbook-ultra-b9406.html?config=90NX09J2-M014V0

B9406CAA-TG0994X: https://store.asus.com/jp/asus-expertbook-ultra-b9406.html?config=90NX09J2-M013L0

・Premium Business Notebook Combining Thin, Light Design with High Performance

The ASUS ExpertBook Ultra (B9406CAA) features a magnesium and aluminum chassis, combining elegance with durability. The all-metal body achieves a slim design with a minimum thickness of 10.9mm, while Nano Ceramic Technology provides a hardness of 9H for high durability. The lightest model weighs approximately 990g.

Equipped with the Intel® Core™ Ultra X7 processor (up to 50TOPS NPU) or Intel® Core™ Ultra 7/5 processors, the device seamlessly handles tasks from daily operations to AI processing through integrated CPU, GPU, and NPU. AI acceleration and ExpertCool Pro thermal management deliver next-generation performance with up to 50W TDP.

The Morning Gray models (model numbers: B9406CAA-TH1027X / B9406CAA-TH1079X) are available not only for corporate customers but also for individual consumers via ASUS's official online store, 'ASUS Store,' starting from one unit.

・Two Types of High-Resolution OLED Displays Optimized for Business

The Morning Gray models (model numbers: B9406CAA-TH1027X / B9406CAA-TH1079X) feature a 3K Tandem OLED display, with a maximum HDR peak brightness of 1400 nits and Corning® Gorilla® Matte and Corning® Gorilla® Glass Victus® glass. The tandem structure, which stacks two OLED panels, achieves approximately three times the brightness and higher durability compared to standard OLED displays, while reducing power consumption by up to 40%. Additionally, it reduces reflections by up to 80% and increases contrast by up to 5x, ensuring excellent visibility even in bright offices or outdoor environments. With narrow bezels on three sides, it offers high immersion and accurate color reproduction, along with 120Hz refresh rate and touch support for smooth and comfortable operation.

The Jet Fog models (model numbers: B9406CAA-TG1028X / B9406CAA-TG0994X) feature a 3K Flexible OLED display