Announcement of Sponsorship Agreement Between Professional Esports Team 'VARREL' and ASUS Republic of Gamers (ROG)
ASUS JAPAN's gaming brand ROG has signed a sponsorship agreement with the professional esports team VARREL. ROG will provide cutting-edge gaming devices to support VARREL's players in global competitions and aim to develop the Japanese esports market. This partnership originated from the provision of ROG products to player Nico.
📋 Article Processing Timeline
- 📰 Published: May 2, 2026 at 02:00
- 🔍 Collected: May 1, 2026 at 17:32
- 🤖 AI Analyzed: May 1, 2026 at 17:41 (9 min after Collected)
ASUS JAPAN Co., Ltd. (hereinafter referred to as ASUS JAPAN) is pleased to announce that its gaming brand "Republic of Gamers (hereinafter referred to as ROG)", which pursues innovation in the gaming and esports scene, has signed a sponsorship agreement for gaming monitors and gaming devices with the professional esports team "VARREL", operated by CELLORB Co., Ltd. (Headquarters: Yokohama City, Kanagawa Prefecture, Representative Director: Kou Sakuma), which handles esports business.
■ Background of the Sponsorship Agreement: Full-scale Expansion from Global to Japan
ASUS's gaming brand "Republic of Gamers (ROG)" has been supporting esports culture worldwide by developing the "ROG Ace Esports Collection" specialized for professional competitive scenes and through global partnerships with world-class esports organizations.
This time, ASUS JAPAN is fully committing to domestic esports activities to further deeply penetrate the know-how and cutting-edge technology cultivated globally into the Japanese market.
As part of this initiative, we are honored to support the activities of "VARREL", a team at the forefront of the domestic scene, which achieved top annual results in the "Overwatch Champions Series (OWCS) JAPAN" in 2025 and also participated in the world championship "Esports World Cup (EWC)". Through this agreement, we will provide the "strongest weapons" to help players achieve victory on the world stage and elevate the Japanese esports market to the next level.
■ Main Support Contents and Future Developments
Competitive Support with "ROG Ace Esports Collection":
We will provide high-end devices and monitors specialized for esports, such as the ultra-lightweight gaming mouse "ROG Harpe Ace" series and the "ROG Falchion Ace" equipped with rapid trigger, which have gained trust from professional players worldwide. These will maximize player performance from daily training to official tournaments.
Uniform Logo Display:
The "ROG" brand logo will be displayed on VARREL's official uniform.
Joint Initiatives to Support Player Activities:
Focusing on the competitive life and journey of VARREL's players, as a partner supporting their activities, we will conduct product reviews introducing the realistic usage experience of the provided products. Various initiatives will be implemented sequentially to walk alongside them as their "strongest weapons."
■ Comment from Kou Sakuma, Representative Director of CELLORB Co., Ltd.
On behalf of the team, I would like to express my sincere gratitude for the support from ASUS's gaming brand "ROG", which has garnered tremendous support from gamers worldwide.
To win in harsh competitive scenes, top-tier devices that can bring out 100% of a player's skill are essential.
This partnership with ROG, which continues to develop products without compromise, will be a major driving force for VARREL, which aims for the world.
Taking this sponsorship agreement as an opportunity, we will achieve results in competitions and live up to expectations, and together with ROG, we will contribute to the creation of new value in esports.
■ Comment from ASUS JAPAN
We are extremely pleased to have concluded a sponsorship agreement with VARREL, a leading esports team in Japan.
This sponsorship was realized through the resonance between ROG's slogan "For Those Who Dare — To the unsatisfied, ambitious challengers —" and VARREL's stance of representing Japan and continuously challenging the world from the front lines.
We sincerely look forward to contributing to the victory of the players as their "strongest weapons" by providing ROG gaming monitors and devices, which are supported in top global scenes.
We hope that through this challenge, walking together, we can help create new excitement in the Japanese gaming scene.
■ Path to Sponsorship Agreement and Future Outlook
The starting point of this sponsorship agreement was the provision of the "ROG Strix XG248QSG Ace" gaming monitor, boasting the fastest 610Hz and released on September 19, 2025 (Friday) last year, to player Nico of the Overwatch division.
As player Nico aimed for higher achievements with this product as his weapon, ASUS JAPAN resonated with his and the entire team's desire for victory and sincere attitude towards competition. From there, initiatives with VARREL gradually began, leading to this formal agreement.
■ Background of the Sponsorship Agreement: Full-scale Expansion from Global to Japan
ASUS's gaming brand "Republic of Gamers (ROG)" has been supporting esports culture worldwide by developing the "ROG Ace Esports Collection" specialized for professional competitive scenes and through global partnerships with world-class esports organizations.
This time, ASUS JAPAN is fully committing to domestic esports activities to further deeply penetrate the know-how and cutting-edge technology cultivated globally into the Japanese market.
As part of this initiative, we are honored to support the activities of "VARREL", a team at the forefront of the domestic scene, which achieved top annual results in the "Overwatch Champions Series (OWCS) JAPAN" in 2025 and also participated in the world championship "Esports World Cup (EWC)". Through this agreement, we will provide the "strongest weapons" to help players achieve victory on the world stage and elevate the Japanese esports market to the next level.
■ Main Support Contents and Future Developments
Competitive Support with "ROG Ace Esports Collection":
We will provide high-end devices and monitors specialized for esports, such as the ultra-lightweight gaming mouse "ROG Harpe Ace" series and the "ROG Falchion Ace" equipped with rapid trigger, which have gained trust from professional players worldwide. These will maximize player performance from daily training to official tournaments.
Uniform Logo Display:
The "ROG" brand logo will be displayed on VARREL's official uniform.
Joint Initiatives to Support Player Activities:
Focusing on the competitive life and journey of VARREL's players, as a partner supporting their activities, we will conduct product reviews introducing the realistic usage experience of the provided products. Various initiatives will be implemented sequentially to walk alongside them as their "strongest weapons."
■ Comment from Kou Sakuma, Representative Director of CELLORB Co., Ltd.
On behalf of the team, I would like to express my sincere gratitude for the support from ASUS's gaming brand "ROG", which has garnered tremendous support from gamers worldwide.
To win in harsh competitive scenes, top-tier devices that can bring out 100% of a player's skill are essential.
This partnership with ROG, which continues to develop products without compromise, will be a major driving force for VARREL, which aims for the world.
Taking this sponsorship agreement as an opportunity, we will achieve results in competitions and live up to expectations, and together with ROG, we will contribute to the creation of new value in esports.
■ Comment from ASUS JAPAN
We are extremely pleased to have concluded a sponsorship agreement with VARREL, a leading esports team in Japan.
This sponsorship was realized through the resonance between ROG's slogan "For Those Who Dare — To the unsatisfied, ambitious challengers —" and VARREL's stance of representing Japan and continuously challenging the world from the front lines.
We sincerely look forward to contributing to the victory of the players as their "strongest weapons" by providing ROG gaming monitors and devices, which are supported in top global scenes.
We hope that through this challenge, walking together, we can help create new excitement in the Japanese gaming scene.
■ Path to Sponsorship Agreement and Future Outlook
The starting point of this sponsorship agreement was the provision of the "ROG Strix XG248QSG Ace" gaming monitor, boasting the fastest 610Hz and released on September 19, 2025 (Friday) last year, to player Nico of the Overwatch division.
As player Nico aimed for higher achievements with this product as his weapon, ASUS JAPAN resonated with his and the entire team's desire for victory and sincere attitude towards competition. From there, initiatives with VARREL gradually began, leading to this formal agreement.