Free Webinar: How Should BtoB Companies Create Sales Opportunities in an Era When Phone Sales Are Less Effective?

Asulever Inc. (headquartered in Chuo-ku, Tokyo; President and Representative Director: Ryo Matsuo) will jointly host a free online webinar with DXO Inc. (headquartered in Nakano-ku, Tokyo; President and Representative Director: Hiroki Katakai) and XAION DATA Inc. (headquartered in Chiyoda-ku, Tokyo; Representative Director: Yasuhide Sato). The webinar, titled “How Should BtoB Companies Create Sales Opportunities in an Era When Phone Sales Are Less Effective?”, is aimed at business leaders, BtoB sales and marketing managers, and sales and marketing professionals. It will be held online on Wednesday, May 13, 2026. An increasing number of BtoB companies are facing challenges such as calls not connecting, being stopped at reception, and having leads that do not turn into sales meetings. With the spread of remote work and changes in purchasing behavior, it has become harder to consistently create new opportunities through traditional phone sales or mass outreach alone. This webinar will explain how sales organizations should identify the companies they should meet, the people they should approach, and the timing they should act on in order to create sales opportunities in today’s changing sales environment. XAION DATA, DXO, and Asulever will each share practical perspectives from their areas of expertise: decision-maker data strategy, intent-based sales, and asset marketing. The session will focus on how to improve sales outcomes through systems rather than sheer volume. The webinar will first organize the background behind why phone sales have become less effective, then explain the sales design and approaches required for BtoB sales going forward, using examples from each company. XAION DATA will introduce data utilization methods for directly reaching decision-makers and key persons, including how to determine whom to approach as sales through main company phone lines becomes more difficult. DXO will discuss sales methods that capture customer interests and buying timing, enabling outreach at the moment when customers are inclined to listen. Asulever will present the concept of “asset marketing,” which creates sales opportunities without relying on high-volume outreach by accumulating customer touchpoints and content as assets that lead to continuous opportunity generation. The webinar is recommended for business leaders, sales managers, marketing managers, and sales and marketing staff at BtoB companies. It is especially suited for companies that struggle to reach decision-makers by phone, have leads that do not convert into meetings, find that increasing sales activities does not improve results, or want to improve sales through systems rather than volume. Event details: The webinar title is “How Should BtoB Companies Create Sales Opportunities in an Era When Phone Sales Are Less Effective?” The live session will be held on Wednesday, May 13, 2026, from 12:00 to 13:00. Archive sessions will be streamed on Thursday, May 14 from 13:00 to 14:00, Friday, May 15 from 11:00 to 12:00, and Monday, May 18 from 12:00 to 13:00. The event will be held online via Zoom and is free to attend. Registration is available at https://salesforward.jp/seminar/760/ Speakers include Makoto Matsuyama, Business Manager of the AUTOBOOST Division at XAION DATA; Chikara Matsui, Sales Manager of the SALESFORWARD Division at DXO; and Ryo Matsuo, President and Representative Director of Asulever. Asulever Inc. is a sales support company focused on sales consulting and sales agency services for BtoB companies. Its services include BDR and inside sales support, sales design, and content marketing support. The company has supported new opportunity creation and sales performance improvement across industries including SaaS, IT, consulting, human resources, advertising, and finance, for both tangible and intangible products. Asulever helps companies build sales activities as reproducible systems rather than relying on individual effort or persistence. Company name: Asulever Inc. URL: https://asulever.com/. Address: 1F Shimmakicho Building Annex No. 1, 3-2-14 Nihonbashi, Chuo-ku, Tokyo. Representative: President and Representative Director Ryo Matsuo. Contact for this matter: salesinfo@asulever.com.