Already in its 6th printing! 'Mitsubishi, Mitsui, Sumitomo as Culture,' a must-read for business professionals, is selling well.

Asuka Shinsha Co., Ltd. (Headquarters: Chiyoda-ku, Tokyo; President: Hisahisa Doi) announced that the book 'Mitsubishi, Mitsui, Sumitomo as Culture' (authored by Kiyohiro Yamakawa) has gone into its 6th printing due to strong sales!

The author, with over 30 years of experience as an economic magazine journalist, has utilized his extensive knowledge to conduct a comprehensive investigation, covering essential information about Mitsubishi, Mitsui, and Sumitomo!

Have you ever heard of 'rules' like, 'When entertaining Mitsubishi-affiliated clients, you must serve Kirin Beer'?

In fact, Kirin Beer is part of the Mitsubishi Group. If you are conscious of the 'group,' finding a restaurant that serves Kirin Beer is an important skill for a business person.

Conversely, if you were to choose a restaurant that serves Sapporo Beer, which is Mitsui-affiliated, for an entertainment occasion... while it might not determine everything, you might be perceived as someone who 'doesn't understand.'

In this way, the three major groups of Mitsubishi, Mitsui, and Sumitomo have many 'origins and relationships that business professionals should know.'

This book covers not only the history of the three major groups but also details of their main companies, including their origins and relationships, rankings based on 'numbers' such as current stock prices and employee counts, and even university-specific employment rankings. It is truly a 'cultural book' worthy of its volume, providing explanations for each group.

Why does Mitsubishi emphasize 'organization'? Why does Mitsui have a 'free atmosphere'? Why does Sumitomo feel a 'strong bond'? Understanding the history of each group allows for a deep understanding of their character.

Recommended by Azabu Keibajo, author of 'Life Game in the Reiwa Era'!

'I wish I had read this during my job hunt!'

'History and geopolitics... A surprising book that verbalizes the 'atmosphere' of the Japanese economy.'

A business textbook for those entering society and those working in the core of Japan's business world! It is full of knowledge that 'you think you know but don't.'

[Table of Contents]

Introduction - Why is 'Mitsubishi, Mitsui, Sumitomo as Culture' necessary?

Chapter 1: The Character of the Three Groups Understood from History

'Mitsubishi of Organization' born from growth with the nation

'Mitsui of People' brought about by a chief clerk-centric system

'Sumitomo of Unity' coexisting rational management and 'family precepts'

Thorough comparison of the unique colors of Mitsubishi, Mitsui, and Sumitomo understood from history

Chapter 2: The Position of Major Companies in the Mitsubishi Group

Dissecting the strongest lineup of 'Mitsubishi of Organization,' boasting iron unity

Mitsubishi Group ① Mitsubishi Heavy Industries: Japan's leading heavy industry manufacturer

Mitsubishi Group ② Mitsubishi Corporation: A global 'trading company' handling everything from cup noodles to space

Mitsubishi Group ③ MUFG Bank: The red bank, a crossroads of tradition and change

Mitsubishi Group ④ Mitsubishi Estate: The owner of Marunouchi challenges Japan's tallest building

Mitsubishi Group ⑤ Mitsubishi Electric: What was gained and lost from breaking away from 'lordly business'

Mitsubishi Group ⑥ Mitsubishi UFJ Trust and Banking: The 'unsung hero' of Marunouchi

Mitsubishi Group ⑦ Mitsubishi Materials: A 'materials trading company' supporting coins and rockets

Mitsubishi Group ⑧ Mitsubishi Chemical Group: The complex history of a 'giant that keeps changing its name'

Mitsubishi Group ⑨ Tokio Marine Holdings: The top insurance company without 'Mitsubishi' in its name

Mitsubishi Group ⑩ Meiji Yasuda Life Insurance: A unique insurance company integrated from two former major zaibatsu

Mitsubishi Group ⑪ Nippon Yusen: The 'Yusen of ships' originating from the group but without 'Mitsubishi' in its name

Mitsubishi Group ⑫ AGC: A lone wolf consistently since the 'Asahi Glass' era

Mitsubishi Group ⑬ Kirin Holdings: The group's leading food company betting on 'Health Science'

Chapter 3: The Position of Major Companies in the Mitsui Group

The power of 'Mitsui of People,' a vibrant federation where personalities clash

Mitsui Group ① Mitsui & Co.: Embodying 'Mitsui of People,' a leading representative of the group

Mitsui Group ② Mitsui Fudosan: Pioneer of 'skyscrapers' and a driving force in Nihonbashi

Mitsui Group ③ Sumitomo Mitsui Banking Corporation: The forbidden merger drama of two major zaibatsu

Mitsui Group ④ Sumitomo Mitsui Trust Bank: Japan's only specialized professional group

Mitsui Group ⑤ Mitsui Chemicals: A leading presence chasing Mitsubishi and distinguishing itself from Sumitomo

Mitsui Group ⑥ Mitsui E&S: Abandoning its origin in 'shipbuilding' to become a world-leading engine manufacturer

Mitsui Group ⑦ Mitsui Kinzoku: Facing industrial diseases and the counterattack of 'ultra-thin copper foil' supporting smartphones

Mitsui Group ⑧ Toray: From a declining industry to the development of 'HEATTECH'

Mitsui Group ⑨ Japan Steel Works: A long-established technology supporting everything from 'cannons' to 'EV batteries'

Mitsui Group ⑩ Mitsui O.S.K. Lines: A pioneer of 'Mitsui + Sumitomo' and the face of 'Mitsui of the Sea'

Mitsui Group ⑪ Sumitomo Mitsui Insurance: From the struggles of finding merger partners to becoming the industry leader

Mitsui Group ⑫ MODEC: A small elite unit supporting offshore energy plants

Mitsui Group ⑬ Isetan Mitsukoshi Holdings: 'Kosh