Over 200 Brain Habits are Manipulating Our Behavior! The Latest Book by Behavioral Economist Chikurin
Asuka Shinsha announces the release of '62 Tips to Scientifically Motivate Yourself: Brain Habits of People Who Act Immediately!' by behavioral economist Masaki Takebayashi on April 23. The book offers practical ways to overcome procrastination using nudge theory.
📋 Article Processing Timeline
- 📰 Published: April 24, 2026 at 18:52
- 🔍 Collected: April 24, 2026 at 10:31
- 🤖 AI Analyzed: April 24, 2026 at 10:48 (17 min after Collected)
Asuka Shinsha Co., Ltd. (Headquarters: Chiyoda-ku, Tokyo; President: Naohisa Doi) will release the book "62 Tips to Scientifically Motivate Yourself: Brain Habits of People Who Act Immediately!" (authored by Masaki Takebayashi) on April 23.
You want to go on a diet, but give up after three days.
You want to save money, but make impulse purchases online.
You decided to quit smoking, but end up smoking anyway.
And so on.
The reason things don't go as planned, even when you think "I want to do this" or "I want to be like this!", is not because of weak willpower.
The cause is the habits of your brain.
Brain habits refer to cognitive biases.
Recommended by Shugo Hotta, best-selling author with over 620,000 copies sold!!
Become light on your feet with behavioral economics!
By using behavioral economics, you can effectively utilize cognitive biases, allowing you to become light on your feet without being swayed by "motivation" or "emotions"!
Behavioral Economist Masaki Takebayashi, also known as Chikurin.
Brain habits differ from person to person!
Habit 1: Can't wake up in the morning (Present Bias)
▶ Tip: Reach toward the curtains when you wake up (Small Step Nudge)
Habit 2: Can't stick to a diet (Present Bias)
▶ Tip: Use smaller dishes (Small Step Nudge)
Habit 3: Can't keep up with exercise (Friction Bias, Present Bias, Status Quo Bias)
▶ Tip: Put up a piece of paper that says "1 Squat" (Small Step Nudge)
Habit 4: Can't do what you want to do (Self-Fulfilling Prophecy Bias)
▶ Tip: Write down your success story first (Prophecy Nudge)
[Author Profile]
Masaki Takebayashi
Behavioral Economist
Born in Aomori Prefecture. Graduated from the Faculty of Economics at Rikkyo University, completed a Master of Business Administration at the University of Phoenix, and received a Ph.D. in Health Sciences from the Graduate School of Aomori University of Health and Welfare.
Inspired by an experience in his youth where he tried to persuade his grandmother to go to the hospital but was rejected, he began exploring how to "voluntarily move people toward healthy behaviors" and encountered nudge theory. Currently, he researches the theme, "How can we move people who cannot take healthy actions even though they understand it logically?" He promotes the appeal of nudges across various media, including Fuji TV's "Honma Dekka!? TV," and gives about 200 lectures a year.
His authored books include "How to Move the Elephant in the Mind" (Fusosha), "Usable Behavioral Economics for Business Persons" (Daiwa Shobo), and "Behavioral Economics Training" (Kanki Publishing).
[Publisher Information]
Asuka Shinsha Co., Ltd.
Location: 2F Kobun Kosan Building, 2-4-3 Hitotsubashi, Chiyoda-ku, Tokyo
■ Asuka Shinsha Website
http://asukashinsha.co.jp
■ Asuka Shinsha Official X
https://x.com/ASUKA_SHINSHA
■ Asuka Shinsha Official Instagram
https://www.instagram.com/asukashinsha/
You want to go on a diet, but give up after three days.
You want to save money, but make impulse purchases online.
You decided to quit smoking, but end up smoking anyway.
And so on.
The reason things don't go as planned, even when you think "I want to do this" or "I want to be like this!", is not because of weak willpower.
The cause is the habits of your brain.
Brain habits refer to cognitive biases.
Recommended by Shugo Hotta, best-selling author with over 620,000 copies sold!!
Become light on your feet with behavioral economics!
By using behavioral economics, you can effectively utilize cognitive biases, allowing you to become light on your feet without being swayed by "motivation" or "emotions"!
Behavioral Economist Masaki Takebayashi, also known as Chikurin.
Brain habits differ from person to person!
Habit 1: Can't wake up in the morning (Present Bias)
▶ Tip: Reach toward the curtains when you wake up (Small Step Nudge)
Habit 2: Can't stick to a diet (Present Bias)
▶ Tip: Use smaller dishes (Small Step Nudge)
Habit 3: Can't keep up with exercise (Friction Bias, Present Bias, Status Quo Bias)
▶ Tip: Put up a piece of paper that says "1 Squat" (Small Step Nudge)
Habit 4: Can't do what you want to do (Self-Fulfilling Prophecy Bias)
▶ Tip: Write down your success story first (Prophecy Nudge)
[Author Profile]
Masaki Takebayashi
Behavioral Economist
Born in Aomori Prefecture. Graduated from the Faculty of Economics at Rikkyo University, completed a Master of Business Administration at the University of Phoenix, and received a Ph.D. in Health Sciences from the Graduate School of Aomori University of Health and Welfare.
Inspired by an experience in his youth where he tried to persuade his grandmother to go to the hospital but was rejected, he began exploring how to "voluntarily move people toward healthy behaviors" and encountered nudge theory. Currently, he researches the theme, "How can we move people who cannot take healthy actions even though they understand it logically?" He promotes the appeal of nudges across various media, including Fuji TV's "Honma Dekka!? TV," and gives about 200 lectures a year.
His authored books include "How to Move the Elephant in the Mind" (Fusosha), "Usable Behavioral Economics for Business Persons" (Daiwa Shobo), and "Behavioral Economics Training" (Kanki Publishing).
[Publisher Information]
Asuka Shinsha Co., Ltd.
Location: 2F Kobun Kosan Building, 2-4-3 Hitotsubashi, Chiyoda-ku, Tokyo
■ Asuka Shinsha Website
http://asukashinsha.co.jp
■ Asuka Shinsha Official X
https://x.com/ASUKA_SHINSHA
■ Asuka Shinsha Official Instagram
https://www.instagram.com/asukashinsha/