Immediate Reprint Decision! 'The Culture of Mitsubishi, Mitsui, and Sumitomo as General Knowledge' Summarizes Unwritten Rules, Personalities, and Power Balances of the Former Three Major Zaibatsu You'd Be Ashamed Not to Know, Just Days After Release
Asuka Shinsha's book 'The Culture of Mitsubishi, Mitsui, and Sumitomo as General Knowledge,' authored by Kiyohiro Yamakawa, has been decided for an immediate reprint due to strong sales just days after its release. The book comprehensively covers essential knowledge about Japan's former three major zaibatsu.
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- 📰 Published: April 2, 2026 at 00:30
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Asuka Shinsha Co., Ltd. (Headquarters: Chiyoda-ku, Tokyo; Representative Director and President: Naohisa Doi) announces that its book 'The Culture of Mitsubishi, Mitsui, and Sumitomo as General Knowledge' (authored by Kiyohiro Yamakawa) has been decided for an immediate reprint due to strong sales shortly after its release!
The author, with over 30 years of experience as an economic magazine journalist, has utilized his knowledge and conducted extensive research to cover essential information about Mitsubishi, Mitsui, and Sumitomo!
"When entertaining Mitsubishi-affiliated clients, you must serve Kirin Beer."
Have you ever heard of such "rules"? In fact, Kirin Beer is part of the Mitsubishi Group. If you are conscious of the "group," finding a place that serves Kirin Beer is an important skill for a business person. Conversely, if you were to choose a venue that serves Sapporo Beer, which is Mitsui-affiliated, for a business dinner... while it might not determine everything, it could give the impression that you "don't understand." In this way, the three major groups of Mitsubishi, Mitsui, and Sumitomo have many "origins and relationships that working adults should know."
This book not only covers the history of the three major groups but also provides detailed explanations of major companies, including their origins, relationships, rankings based on "numbers" such as current stock prices and employee counts, and even university-specific employment rankings. It is truly a "cultural book" worthy of its name, offering comprehensive insights into each group.
Why does Mitsubishi emphasize "organization"? Why does Mitsui have a "free atmosphere"? Why do people feel a "strong bond" with Sumitomo? By understanding the history of each group, you can gain a deeper appreciation for their unique characteristics.
Recommended by Azabu Keibajo, author of 'Reiwa First Year Life Game'!
"I wish I had read this during my job hunt!"
"History and geopolitics... A surprising book that verbalizes the 'atmosphere' of the Japanese economy."
The author, with over 30 years of experience as an economic magazine journalist, has utilized his knowledge and conducted extensive research to cover essential information about Mitsubishi, Mitsui, and Sumitomo!
"When entertaining Mitsubishi-affiliated clients, you must serve Kirin Beer."
Have you ever heard of such "rules"? In fact, Kirin Beer is part of the Mitsubishi Group. If you are conscious of the "group," finding a place that serves Kirin Beer is an important skill for a business person. Conversely, if you were to choose a venue that serves Sapporo Beer, which is Mitsui-affiliated, for a business dinner... while it might not determine everything, it could give the impression that you "don't understand." In this way, the three major groups of Mitsubishi, Mitsui, and Sumitomo have many "origins and relationships that working adults should know."
This book not only covers the history of the three major groups but also provides detailed explanations of major companies, including their origins, relationships, rankings based on "numbers" such as current stock prices and employee counts, and even university-specific employment rankings. It is truly a "cultural book" worthy of its name, offering comprehensive insights into each group.
Why does Mitsubishi emphasize "organization"? Why does Mitsui have a "free atmosphere"? Why do people feel a "strong bond" with Sumitomo? By understanding the history of each group, you can gain a deeper appreciation for their unique characteristics.
Recommended by Azabu Keibajo, author of 'Reiwa First Year Life Game'!
"I wish I had read this during my job hunt!"
"History and geopolitics... A surprising book that verbalizes the 'atmosphere' of the Japanese economy."