Asukanet Acquires Southern Kyushu's Largest Pet Funeral and Cemetery Business, Fully Entering the Pet Funeral Market
Asukanet Co., Ltd. has decided to acquire the pet funeral and cemetery business of Phoenix Holdings Co., Ltd., one of the largest in Southern Kyushu, thereby making a full-scale entry into the pet funeral market. This move aims to create synergies with its existing funeral business and expand its operations.
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- 📰 Published: May 12, 2026 at 00:33
- 🔍 Collected: May 11, 2026 at 16:02
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Asukanet Co., Ltd. (President and CEO: Daikichiro Murakami, Hiroshima City, Hiroshima Prefecture, TSE Growth, Stock Code: 2438, hereinafter: Asukanet) announced that at a board meeting held on May 11, 2026, it resolved to acquire the pet funeral and cemetery business operated by Phoenix Holdings Co., Ltd. (hereinafter: "Phoenix Co.", Koyu District, Miyazaki Prefecture), and signed a business transfer agreement on the same date.
Background and Purpose of the Business Acquisition
Phoenix Co. was established in 2006 and has been operating pet funeral and cemetery businesses under the "Dreamland" brand, primarily in Miyazaki Prefecture, extending to the Oita and Kumamoto areas. In Miyazaki, it boasts cremation facilities and ossuaries, along with mobile cremation vehicles for wide-area coverage, providing services deeply rooted in the community.
Meanwhile, in its funeral business, Asukanet provides various services to funeral homes nationwide, including digital processing services for memorial portraits, and is promoting the development of DX services for the industry, "tsunagoo," and expanding into related fields.
Through this acquisition, Asukanet will newly enter the pet funeral market, which is expected to grow. By acquiring an established business foundation in the Southern Kyushu area, Asukanet anticipates creating the following synergies:
・Expansion of handling volume through enhanced web marketing
・Extension of service areas by utilizing mobile cremation vehicles
・Development and strengthened sales of pet funeral-related products in collaboration with the photobook business
・Horizontal deployment of DX know-how for the funeral industry
Furthermore, in the future, Asukanet aims to package its pet funeral operation know-how and expand it nationwide.
Comment from Daikichiro Murakami, President and CEO of Asukanet Co., Ltd.
"Through the provision of digital services in the funeral industry, our company has been committed to creating value that supports the feelings of bereaved families. This business acquisition further expands that initiative, positioning it as an important step to extend our business into the realm of supporting farewells to beloved family pets, in addition to promoting DX in the funeral industry.
In recent years, pets have increasingly become family members, and consequently, higher quality services are demanded for their funerals. By inheriting the trust and operational know-how that Phoenix Co. has built in the community, and combining it with our company's strengths in digital technology and marketing capabilities, we will provide valuable services to even more customers.
Going forward, in addition to enhancing the operation of the pet funeral business, we will contribute to the development of the entire industry through new product development in collaboration with the photobook business and the promotion of DX. Please continue to look forward to our growth strategy."
Schedule
・Date of Board of Directors' resolution: May 11, 2026
・Date of contract signing: May 11, 2026
・Date of business acquisition: June 1, 2026 (scheduled)
About Phoenix Holdings Co., Ltd.
・Location: 2222-8 Hiochi, Shintomi-cho, Koyu-gun, Miyazaki Prefecture
・Representative: Toru Nakano, Representative Director
・Established: May 11, 2006
・Business activities: Pet funeral and cemetery operation, sea burial business, insurance agency business
・Capital: 1,000 thousand yen
※Other financial information is not disclosed
About Asukanet Co., Ltd.
・Location: 3-28-14 Gion, Asaminami-ku, Hiroshima City, Hiroshima Prefecture
・Representative: Daikichiro Murakami, President and CEO
・Established: July 6, 1995
・Business activities: Funeral business, photobook business, aerial display business
・URL: https://www.asukanet.co.jp/index.html
Background and Purpose of the Business Acquisition
Phoenix Co. was established in 2006 and has been operating pet funeral and cemetery businesses under the "Dreamland" brand, primarily in Miyazaki Prefecture, extending to the Oita and Kumamoto areas. In Miyazaki, it boasts cremation facilities and ossuaries, along with mobile cremation vehicles for wide-area coverage, providing services deeply rooted in the community.
Meanwhile, in its funeral business, Asukanet provides various services to funeral homes nationwide, including digital processing services for memorial portraits, and is promoting the development of DX services for the industry, "tsunagoo," and expanding into related fields.
Through this acquisition, Asukanet will newly enter the pet funeral market, which is expected to grow. By acquiring an established business foundation in the Southern Kyushu area, Asukanet anticipates creating the following synergies:
・Expansion of handling volume through enhanced web marketing
・Extension of service areas by utilizing mobile cremation vehicles
・Development and strengthened sales of pet funeral-related products in collaboration with the photobook business
・Horizontal deployment of DX know-how for the funeral industry
Furthermore, in the future, Asukanet aims to package its pet funeral operation know-how and expand it nationwide.
Comment from Daikichiro Murakami, President and CEO of Asukanet Co., Ltd.
"Through the provision of digital services in the funeral industry, our company has been committed to creating value that supports the feelings of bereaved families. This business acquisition further expands that initiative, positioning it as an important step to extend our business into the realm of supporting farewells to beloved family pets, in addition to promoting DX in the funeral industry.
In recent years, pets have increasingly become family members, and consequently, higher quality services are demanded for their funerals. By inheriting the trust and operational know-how that Phoenix Co. has built in the community, and combining it with our company's strengths in digital technology and marketing capabilities, we will provide valuable services to even more customers.
Going forward, in addition to enhancing the operation of the pet funeral business, we will contribute to the development of the entire industry through new product development in collaboration with the photobook business and the promotion of DX. Please continue to look forward to our growth strategy."
Schedule
・Date of Board of Directors' resolution: May 11, 2026
・Date of contract signing: May 11, 2026
・Date of business acquisition: June 1, 2026 (scheduled)
About Phoenix Holdings Co., Ltd.
・Location: 2222-8 Hiochi, Shintomi-cho, Koyu-gun, Miyazaki Prefecture
・Representative: Toru Nakano, Representative Director
・Established: May 11, 2006
・Business activities: Pet funeral and cemetery operation, sea burial business, insurance agency business
・Capital: 1,000 thousand yen
※Other financial information is not disclosed
About Asukanet Co., Ltd.
・Location: 3-28-14 Gion, Asaminami-ku, Hiroshima City, Hiroshima Prefecture
・Representative: Daikichiro Murakami, President and CEO
・Established: July 6, 1995
・Business activities: Funeral business, photobook business, aerial display business
・URL: https://www.asukanet.co.jp/index.html