Discovering the Charms of Local Tourism with VTubers! "VTuber Inspection Team" Travel Report Released

Asukanet Co., Ltd. (Representative Director and President: Daikichiro Murakami, Hiroshima City, Hiroshima Prefecture, Tokyo Stock Exchange Growth Market, Stock Code: 2438, hereinafter: Asukanet) is developing the "VTuber Inspection Team" series, where VTubers visit tourist destinations across Japan, as a new initiative to utilize VTubers for regional tourism promotion.
This project aims to convey the charms of local tourism to diverse audiences, including the digital generation, who have a high affinity with VTubers. From 2024 to 2026, the team visited Tokushima City (Tokushima Prefecture), Hiroshima City (Hiroshima Prefecture), Tatebayashi City (Gunma Prefecture), and Hanamaki City (Iwate Prefecture), introducing the attractions of each location.
This release serves as a report summarizing the efforts from Vol. 1 to 6.
We will continue to collaborate with local governments and tourism associations to expand this initiative nationwide.
The "VTuber Inspection Team" is a series project where VTubers visit various parts of Japan to discover and promote the unique charms of each region.
They actually walk the local areas, experience encounters with local people, delicious food, and scenery that can only be seen there, and deliver the authentic goodness of the region directly to the whole country.
Tokushima City, Tokushima Prefecture (Vol. 1, Vol. 5)
In Vol. 1, Kayo Pome, Mahashin Haru, and Mikakunin Doubutsu Umapy, and in Vol. 5, MEDA and XIDEN, inspected the city of Tokushima, which is also the venue for the "Awa VTuber Fes" hosted by Asukanet.
▼See the inspection details here
Vol. 5: Maple Meet Official Website
https://maplemeet.jp/news/news13
MEDA and XIDEN from Vol. 5
Hiroshima City, Hiroshima Prefecture (Vol. 2, Vol. 3)
In Vol. 2, Nanasino Sayo and Mikakunin Doubutsu Umapy, and in Vol. 3, Josho Muhai Gununu and Amakazura Sumoa, inspected the city of Hiroshima, which is also the venue for the "Orizuru VTuber Fes" hosted by Asukanet.
▼See the inspection details here
Vol. 2: "1st Orizuru VTuber Fes" Event Report
https://prtimes.jp/main/html/rd/p/000000081.000018498.html
Nanasino Sayo and Mikakunin Doubutsu Umapy from Vol. 2
Tatebayashi City, Gunma Prefecture (Vol. 4)
Hanaun Kuyuri, a virtual private detective, inspected the city of Tatebayashi, where the Men-1 Matsuri! was also held.
▼See the inspection details here
Maple Meet Official Website
https://maplemeet.jp/news/news10
Hanaun Kuyuri from Vol. 4
Hanamaki City, Iwate Prefecture (Vol. 6)
Yurai Kurena and Tsukikusa Kanade inspected the city of Hanamaki, a place associated with Kenji Miyazawa.
▼See the inspection details here
Maple Meet Official Website
https://maplemeet.jp/news/nKvWb6Hn
Yurai Kurena and Tsukikusa Kanade from Vol. 6
Effects of Tourism Promotion Utilizing VTubers
Increase in Viewership/Contact
Each city report has been published on social media and official websites, receiving widespread response as VTuber content different from existing tourism promotions.
Strengthened Appeal to Younger Generations
The approachable expressions unique to VTubers contribute to creating new target audiences, mainly through social media.
Expanded Potential for Regional Collaboration
Through initiatives in the first three cities, collaboration cases with local governments and tourism associations are on the rise.
Future Developments
Asukanet will continue to expand this project nationwide. By combining regional resources from each local government and tourism association with VTuber content, we will build a new model for disseminating regional charms.
Coming in August 2026! "3rd Orizuru VTuber Fes"
Asukanet is promoting the nationwide expansion of regional-specific subculture festivals as VTuber x regional exchange events, and as its 5th installment, the "3rd Orizuru VTuber Fes" is scheduled to be held in Hiroshima Prefecture in August 2026.
Asukanet will continue to contribute to regional revitalization in a wide range of fields such as "tourism," "education," and "human resource development," not limited to live events.
Music Live
・Date: August 29 (Sat), 2026
・Venue: Live venue in Hiroshima City
Fan Meeting (Marine de Meet)
・Date: August 30 (Sun), 2026
・Venue: Venue in Hiroshima City
Organizer
Asukanet Co., Ltd.
Contact for "VTuber Utilization for Tourism Promotion" inquiries
"We want to attract people to the region and let them know its good points," "We want to spread the charm of the region," "We are considering collaboration with VTubers." We will propose regional revitalization projects in cooperation with VTubers. Please feel free to contact us.
Asukanet