Asukanet Co., Ltd. Formulates New "MVVC"
Asukanet Co., Ltd. has formulated a new MVVC (Mission, Vision, Values, Culture) to redefine its management guidelines for the next growth phase, providing a common compass for all employees. This initiative marks one year since the appointment of Representative Director and President Daikichiro Murakami, clarifying both evolving aspects and unchanging core values.
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Asukanet Co., Ltd. (Representative Director and President: Daikichiro Murakami, Hiroshima City, Hiroshima Prefecture, TSE Growth, Stock Code: 2438, hereinafter: Asukanet) has recently formulated a new MVVC (Mission, Vision, Values, Culture). This initiative, marking one year since the appointment of current Representative Director and President Murakami, aims to clarify both the aspects that will change and the important unchanging values, establishing a common compass for all employees to move forward in the same direction.
Background of MVVC Formulation
One year has passed since the change in Representative Director and President. This was a new start for the company, and at the same time, an opportunity to re-examine what had been built so far. By establishing a new "MVVC," we have redefined our management guidelines for the next growth phase, by sharing with everyone "what we base our decisions and actions on" in response to changes in the business environment, while inheriting the values cultivated since our founding.
New MVVC
Mission | Our Mission
"Giving form to thoughts/feelings." ~Feelings received, thoughts created.~
・Asukanet is a company that values the "feelings" that accompany people's lives and the "thoughts" that create new value.
Birth, growth, graduation, marriage, and farewells in life. A single photograph contains "feelings" that cannot be fully expressed in words.
We sincerely receive those feelings and give them form as irreplaceable memories.
At the same time, we possess the "thought" to continuously create new value by refining our creativity and technological capabilities, and through numerous challenges and improvements, we will create new forms.
Moving forward, while facing people's feelings, we will evolve our work of "giving form to thoughts/feelings."
Vision | Our Aspiration
To be a presence that advances the industry and society one step further.
・We sincerely accept the responsibility of handling people's feelings, and without being satisfied with the status quo, we continue to create and challenge.
Through technology, ideas, and teamwork, we will update the standards of "giving form to thoughts/feelings" and continue to show society the next normal.
Values | Our Core Values
・Pioneer positively. (Don't start with negativity; think through with positive dialogue. Turn differences into strengths and pioneer better paths.)
・Act as if it's your own business. (Don't draw lines saying "that's not my job"; take ownership and actively get involved where needed.)
・Choose challenges. (Value the decision to take action more than the result. Consider "failure as proof of action" and connect it to growth.)
・Face sincerely. (Don't turn away from inconvenient truths or difficult judgments; face facts, challenges, and others without evasion.)
Culture | Our Daily Conduct
① Anyone can speak their mind.
② Enjoy change.
③ Don't stop creation or KAIZEN.
④ Speak of the desired future and work towards its realization.
⑤ Asukanet is created by everyone.
Comment from Representative Director and President: Daikichiro Murakami
One year has passed since my appointment as Representative Director and President.
By formulating a new "MVVC," we clarify the aspects that will change and the important unchanging values, and by sharing "what we base our decisions and actions on" with everyone, I hope to create a state where all employees can move forward in the same direction, with the desire that "new employees will empathize" and "current employees will be proud of the direction we are heading."
Daikichiro Murakami, Representative Director and President
Future Outlook
The formulation of this MVVC is not an end in itself. By having all employees embody these words in their daily work, we will enhance the organization's centripetal force and driving force, and continuously foster Asukanet's unique corporate culture in conjunction with human resource measures such as recruitment, training, and evaluation.
With "Giving form to thoughts/feelings." as our core, Asukanet will continue to take on challenges as a presence that advances the industry and society one step further.
Asukanet Co., Ltd. Company Overview
Company Name: Asukanet Co., Ltd. (https://www.asukanet.co.jp)
Location: 3-28-14 Gion, Asaminami-ku, Hiroshima City, Hiroshima Prefecture 731-0138
Established: July 6, 1995 Capital: 490 million yen
Representative: Daikichiro Murakami, Representative Director and President
Business Activities: Photobook business, Funeral business, Aerial display business
* Company names and product names mentioned in this release are trademarks or registered trademarks of Asukanet Co., Ltd.
Keywords:
Background of MVVC Formulation
One year has passed since the change in Representative Director and President. This was a new start for the company, and at the same time, an opportunity to re-examine what had been built so far. By establishing a new "MVVC," we have redefined our management guidelines for the next growth phase, by sharing with everyone "what we base our decisions and actions on" in response to changes in the business environment, while inheriting the values cultivated since our founding.
New MVVC
Mission | Our Mission
"Giving form to thoughts/feelings." ~Feelings received, thoughts created.~
・Asukanet is a company that values the "feelings" that accompany people's lives and the "thoughts" that create new value.
Birth, growth, graduation, marriage, and farewells in life. A single photograph contains "feelings" that cannot be fully expressed in words.
We sincerely receive those feelings and give them form as irreplaceable memories.
At the same time, we possess the "thought" to continuously create new value by refining our creativity and technological capabilities, and through numerous challenges and improvements, we will create new forms.
Moving forward, while facing people's feelings, we will evolve our work of "giving form to thoughts/feelings."
Vision | Our Aspiration
To be a presence that advances the industry and society one step further.
・We sincerely accept the responsibility of handling people's feelings, and without being satisfied with the status quo, we continue to create and challenge.
Through technology, ideas, and teamwork, we will update the standards of "giving form to thoughts/feelings" and continue to show society the next normal.
Values | Our Core Values
・Pioneer positively. (Don't start with negativity; think through with positive dialogue. Turn differences into strengths and pioneer better paths.)
・Act as if it's your own business. (Don't draw lines saying "that's not my job"; take ownership and actively get involved where needed.)
・Choose challenges. (Value the decision to take action more than the result. Consider "failure as proof of action" and connect it to growth.)
・Face sincerely. (Don't turn away from inconvenient truths or difficult judgments; face facts, challenges, and others without evasion.)
Culture | Our Daily Conduct
① Anyone can speak their mind.
② Enjoy change.
③ Don't stop creation or KAIZEN.
④ Speak of the desired future and work towards its realization.
⑤ Asukanet is created by everyone.
Comment from Representative Director and President: Daikichiro Murakami
One year has passed since my appointment as Representative Director and President.
By formulating a new "MVVC," we clarify the aspects that will change and the important unchanging values, and by sharing "what we base our decisions and actions on" with everyone, I hope to create a state where all employees can move forward in the same direction, with the desire that "new employees will empathize" and "current employees will be proud of the direction we are heading."
Daikichiro Murakami, Representative Director and President
Future Outlook
The formulation of this MVVC is not an end in itself. By having all employees embody these words in their daily work, we will enhance the organization's centripetal force and driving force, and continuously foster Asukanet's unique corporate culture in conjunction with human resource measures such as recruitment, training, and evaluation.
With "Giving form to thoughts/feelings." as our core, Asukanet will continue to take on challenges as a presence that advances the industry and society one step further.
Asukanet Co., Ltd. Company Overview
Company Name: Asukanet Co., Ltd. (https://www.asukanet.co.jp)
Location: 3-28-14 Gion, Asaminami-ku, Hiroshima City, Hiroshima Prefecture 731-0138
Established: July 6, 1995 Capital: 490 million yen
Representative: Daikichiro Murakami, Representative Director and President
Business Activities: Photobook business, Funeral business, Aerial display business
* Company names and product names mentioned in this release are trademarks or registered trademarks of Asukanet Co., Ltd.
Keywords: