Asterminds Expands AI Hearing Agent 'InTake' to Customer Research Field, Partners with Diginovation
Asterminds Inc. announced a business partnership with Diginovation Inc. to expand its AI hearing agent 'InTake' into customer research. This collaboration aims to provide comprehensive support from AI-driven data collection to strategic implementation.
📋 Article Processing Timeline
- 📰 Published: April 9, 2026 at 20:00
- 🔍 Collected: April 9, 2026 at 11:30
- 🤖 AI Analyzed: April 20, 2026 at 09:46 (262h 15m after Collected)
Asterminds Inc. (Headquarters: Minato-ku, Tokyo, CEO: Shinjiro Honda, hereinafter 'Asterminds'), which develops and provides the AI hearing agent 'InTake', announces that it has started a business partnership in the customer research and consulting field with Diginovation Inc. (Headquarters: Suginami-ku, Tokyo, CEO: Tomohiro Ito, hereinafter 'Diginovation'), which promotes strategy formulation, business development, and marketing advancement utilizing AI.
## Expanding the Application Area of InTake to Customer Research
Until now, 'InTake' has built a track record of implementation primarily in internal hearings such as business inventory, BPR diagnosis, and internal diagnosis.
On the other hand, requests from implementing companies to 'collect customer voices with InTake, not just internal ones' are increasing. Customer interviews have structural issues such as 'scheduling takes time', 'quality depends on the interviewer's skills', and 'cannot ask widely due to a limit of dozens of people', which is an area InTake can solve.
Through this partnership, we will expand the application scope of InTake to customer research and marketing research.
## Aim of the Collaboration with Diginovation
The strength of InTake is its ability to collect primary information 'quickly, widely, and deeply.' However, in customer research, the process of converting the collected voices into business strategies and marketing measures is essential.
Diginovation is a professional firm that handles the formulation of data x AI utilization strategies, new business development, and marketing advancement.
CEO Tomohiro Ito engaged in consulting for data utilization and AI business at Mitsubishi Research Institute for about 18 years, then led the VoC (Voice of Customer) x AI data business as the CEO of Insight Tech. He also currently serves as a visiting professor at the School of Business Administration, Meiji University.
In this partnership, based on the customer voices collected by InTake, Diginovation will take charge from extracting insights to dropping them into strategy. We will build a system that supports everything end-to-end from 'listening' to 'moving.'
## First Co-creation (Test Case): Insight Exploration from Generative AI Utilization Fact-finding Survey
As a test case for this partnership, in the 'Survey on Generative AI Utilization and Organizational Challenges' published by Asterminds, Diginovation provided hands-on support from planning and designing the survey using 'InTake' to analysis and summarizing the report.
Through interactive hearings using 'InTake', we highlighted a new business challenge hidden within organizations in the era of generative AI utilization called 'Solo DX (structural distortions of sneaky, varying, and scattered approaches)', and confirmed the effectiveness of insight extraction through the collaboration of both companies.
## Expanding the Application Area of InTake to Customer Research
Until now, 'InTake' has built a track record of implementation primarily in internal hearings such as business inventory, BPR diagnosis, and internal diagnosis.
On the other hand, requests from implementing companies to 'collect customer voices with InTake, not just internal ones' are increasing. Customer interviews have structural issues such as 'scheduling takes time', 'quality depends on the interviewer's skills', and 'cannot ask widely due to a limit of dozens of people', which is an area InTake can solve.
Through this partnership, we will expand the application scope of InTake to customer research and marketing research.
## Aim of the Collaboration with Diginovation
The strength of InTake is its ability to collect primary information 'quickly, widely, and deeply.' However, in customer research, the process of converting the collected voices into business strategies and marketing measures is essential.
Diginovation is a professional firm that handles the formulation of data x AI utilization strategies, new business development, and marketing advancement.
CEO Tomohiro Ito engaged in consulting for data utilization and AI business at Mitsubishi Research Institute for about 18 years, then led the VoC (Voice of Customer) x AI data business as the CEO of Insight Tech. He also currently serves as a visiting professor at the School of Business Administration, Meiji University.
In this partnership, based on the customer voices collected by InTake, Diginovation will take charge from extracting insights to dropping them into strategy. We will build a system that supports everything end-to-end from 'listening' to 'moving.'
## First Co-creation (Test Case): Insight Exploration from Generative AI Utilization Fact-finding Survey
As a test case for this partnership, in the 'Survey on Generative AI Utilization and Organizational Challenges' published by Asterminds, Diginovation provided hands-on support from planning and designing the survey using 'InTake' to analysis and summarizing the report.
Through interactive hearings using 'InTake', we highlighted a new business challenge hidden within organizations in the era of generative AI utilization called 'Solo DX (structural distortions of sneaky, varying, and scattered approaches)', and confirmed the effectiveness of insight extraction through the collaboration of both companies.