Maruman H&B Co., Ltd. (Head Office: Chiyoda-ku, Tokyo, President: Katsuhiko Mizo) held a POP UP STORE for its skincare brand "Pureal" (ピュレア) at Shibuya MODI from Wednesday, June 3, 2026, to Sunday, June 21, 2026.

This POP UP STORE featured all of Pureal's sheet mask products, including spot-treatment and upgraded sheet masks, as well as beauty devices and face creams from "Pureal Lab+" (ピュレアラボプラス). The event was held not only to sell products but also to provide an immersive brand experience, aiming to create new touchpoints with customers and enhance brand recognition.

Numerous Customers Visited and Experienced the Brand's Worldview

Many customers visited the store daily throughout the event period, creating a lively atmosphere all day long. Customers were seen not only purchasing products but also enjoying taking photos and posting on social media within the store, providing an opportunity to experience the brand's unique worldview.

Furthermore, customers of all ages visited, deepening their understanding of Pureal's appeal and products through hands-on experiences and interactions with staff.

High Response to "Pureal Lab+" Beauty Device Experience and SNS Initiatives

An experience booth was set up within the venue where customers could try out the "Pureal Lab+" beauty devices. The ability to feel the effects firsthand was highly praised by many customers.

Additionally, a novelty campaign was held, offering benefits for following official social media accounts and based on purchase amounts. The response exceeded expectations, with some novelty items selling out due to their popularity. The combination of product experience and SNS initiatives proved highly effective in both expanding brand awareness and promoting purchases.

Future Outlook

Maruman H&B Co., Ltd. will continue to proactively develop experiential initiatives that allow customers to feel closer to the brand's appeal through "Pureal" and "Pureal Lab+", striving to further enhance brand value.

About "Pureal"

"Because your skin is precious, give it a special gift."

Pureal is a skincare brand born from the desire to make every day special. Through luxurious daily care, it delivers a special gift to your precious skin. We offer gentle skincare items formulated with only the necessary ingredients for your precious skin.

"Pureal" Official Website and SNS

Pureal Official Website

https://www.purealcosme.com/

Pureal Official Online Store

https://store.maruman-healthcare.com/shop/pages/pureal_brand

Pureal Rakuten Ichiba Store

https://item.rakuten.co.jp/marumanhealth/c/0000000119/

Pureal Amazon Store

https://www.amazon.co.jp/stores/Pureal/page/40CB520A-A75E-4FE9-9760-9DB8237E683E

Pureal Official X (formerly Twitter) / @OfficialPureal

https://twitter.com/OfficialPureal

Pureal Official Instagram / @pureal_official

https://www.instagram.com/pureal_official/

About "Pureal Lab+"

"I don't have time. But I don't want to compromise on beauty."

Pureal Lab+ is a sister brand of Pureal, born to meet such desires. It's for those who want to cherish their personal care amidst their busy lives. Pureal Lab+ proposes "rewarding skincare" that can be easily incorporated into daily routines. While retaining the sentiment of "a special gift for my precious skin" cultivated by Pureal, which has focused on sheet masks, the name "Lab+" embodies the desire to deliver happy changes (plus) to your daily life by pursuing better usability and results, as if researching skincare.

"Pureal Lab+" Official Website and SNS

Pureal Lab+ Official Website

https://www.purealcosme.com/labplus/

Pureal Lab+ Official Online Store

https://store.maruman-healthcare.com/shop/pages/pureallab_plus_derma

Pureal Lab+ Rakuten Ichiba Store

https://item.rakuten.co.jp/marumanhealth/c/0000000905/?l-id=shoptop_shopmenu_categorypage_3

Pureal Lab+ Amazon Store

https://www.amazon.co.jp/dp/B0GYFB698D

Pureal Lab+ Official X (formerly Twitter) / @Pureal_lab

https://x.com/Pureal_lab

Pureal Lab+ Official Instagram / @pureal_lab_official

https://www.instagram.com/pureal_lab_official/

Maruman H&B Co., Ltd.

Company Name: Maruman H&B Co., Ltd. Location: 2-12-1 Kanda Tsukasa-cho, Chiyoda-ku, Tokyo Representative: President Katsuhiko Mizo Founded: May 1948 (Showa 23) Established: July 2018 (Heisei 30) URL: https://maruman.co.jp/ Business Activities: Manufacturing and sales of health foods, pipe products, general merchandise, and cosmetics.

Inquiries from Customers

Pureal Customer Inquiry Desk

TEL: 0120-040-562

Weekdays 10:00 - 17:00

FACT BOX

  • Source: PR TIMES
  • Category: Event