Torriden's Balanceful Series Welcomes New Azelaic Acid*1 Lineup! Serum for Daily Skin Trouble*2 Care and Mask for Special Care Launch Nationwide

Maruman H&B Co., Ltd. (Head Office: Chiyoda-ku, Tokyo, President: Katsuhiko Mizo) is pleased to announce that its Korean skincare brand, Torriden (トリデン), will launch the "Balanceful Azelaic Acid*1 Serum" and "Balanceful Azelaic Acid*1 Mask" from its Balanceful Azelaic Acid*1 line. These products will be sequentially available nationwide at drugstores, variety shops, and other authorized retailers starting July 13, 2026 (Mon).

Common Ingredients and Specifications

Supports skin irritation care with 5D-Complex CICA Complex*3

The liposome-encapsulated 5 types of CICA ingredients, 5D-Complex CICA*3, penetrate the stratum corneum to support skin irritation care.

Non-comedogenic tested*4 and skin irritation tested*5

Non-comedogenic tested*4 and skin irritation tested*5, these products gently care for sensitive skin*5 concerned about skin troubles*2.

Balanceful Azelaic Acid*1 Serum / 30ml ¥2,640 (tax included)

POINT1 Contains 9% Azelaic Acid*1 to care for skin troubles*2 and achieve a smooth skin appearance

Formulated with 9% Azelaic Acid*1, it cares for skin troubles*2 caused by excess sebum and dead skin cells, while conditioning the skin for a smooth appearance.

POINT2 Lightweight and mild texture

A lightweight and mild texture that gently envelops troubled skin*2 prone to sensitivity.

It balances oil and moisture without causing a feeling of tightness.

Balanceful Azelaic Acid*1 Mask / 1 sheet ¥275 (tax included) 3 sheets ¥825 (tax included)

POINT1 Concentrated care for skin troubles*2 with Azelaic Acid*1 and Azelaic Acid Derivative (PAD)*6

In addition to Azelaic Acid*1, it contains Azelaic Acid Derivative (PAD)*6 for concentrated care over 10 minutes, leading to a smooth skin appearance by addressing skin troubles*2 caused by excess sebum and dead skin cells.

POINT2 Achieves a clear skin appearance with Glutathione*7

Contains Glutathione*7 to condition dullness and uneven skin tone caused by dryness, leading to a translucent*8 skin appearance.

*1 Skin conditioning ingredient

*2 Skin condition due to excess sebum and dead skin cells

*3 T-Percent Calming ComplexTM (1,2-Hexanediol, Lactobacillus Ferment, Malva Sylvestris (Mallow) Flower Extract, Centella Asiatica Extract, Nymphaea Caerulea Flower Extract, Scutellaria Baicalensis Root Extract / all skin conditioning ingredients), Madecassoside, Asiaticoside, Madecassic Acid, Asiatic Acid (all skin conditioning ingredients)

*4 Does not mean that skin troubles or acne will not occur in all individuals.

*5 Does not mean that skin irritation will not occur in all individuals.

*6 Azeloyl Diglycine K (skin conditioning ingredient)

*7 Skin conditioning ingredient

*8 Refers to an impression of moisturized, refined skin texture with a smooth surface.

About Torriden

Torriden is a Korean skincare brand launched in December 2015. It offers a diverse range of skincare items such as serums, toners, creams, and masks that cater to various skin concerns.

The brand concept is "YOUR SKIN IS OUR PLANET." Aiming for skincare that is gentle on both skin and the environment, Torriden actively promotes SDGs initiatives, such as using FSC® certified paper for outer packaging and sequentially changing containers to recyclable designs.

Its signature product, "Dive-In Serum," has won first place in the serum category on Korea's No. 1 beauty platform "Hwahae" for three consecutive years. It first arrived in Japan in March 2021 and has received high acclaim, including winning over 30 best cosmetic awards in Japan in 2024.

Currently, in addition to Japan and Korea, as of the first half of 2025, it is sold in approximately 80,000 stores in 43 countries worldwide (including Sephora in the US), garnering attention as a globally expanding Korean skincare brand.

Products are available at convenience stores, drugstores, and variety shops nationwide, as well as through the official online shop, Amazon, Rakuten Ichiba, and Qoo10.

*Some stores may not carry all products.

▶ Official Website: https://torriden.jp/

▶ Official Instagram: https://www.instagram.com/torriden_jp/

▶ Official X: https://twitter.com/torriden_jp

▶ Official TikTok: https://www.tiktok.com/@torriden_jp

▶ Official YouTube: https://www.youtube.com/@torriden_JP

Maruman H&B Co., Ltd. Company Overview

Company Name: Maruman H&B Co., Ltd.

Location: 2-12 Kanda-Tsukasa-cho, Chiyoda-ku, Tokyo

Representative: Katsuhiko Mizo, President and Representative Director

Founded: May 1948

Established: July 2018

URL: https://maruman.co.jp/

Business Activities: Manufacturing and sales of health foods, pipe products, general merchandise, and cosmetics.

Inquiries from Customers

Maruman H&B Co., Ltd.

TEL: 0120-040-562

Weekdays 10:00 - 17:00