Maruman H&B Co., Ltd. (Headquarters: Chiyoda-ku, Tokyo; President and CEO: Katsuhiko Mizuta) announces the launch of Torriden (Toriden), a Korean skincare brand, which will begin rolling out a long-awaited mist-type toner, 'Dive In Glow Mist,' from the Dive In series at drugstores, variety stores, and other retailers nationwide starting July 13, 2026 (Mon).
Dive In Glow Mist / 50ml 1,430 yen (tax included), 120ml 2,200 yen (tax included)
POINT1
Formulated with 5D-complex hyaluronic acid※1 for a fresh, deeply moisturized skin feel
Features Torriden's exclusive 5D-complex hyaluronic acid※1 to deliver moisture from the skin's surface to the stratum corneum, leaving skin looking fresh and hydrated.
POINT2
Crystals derived from ceramides※2 create an aurora-like radiant glow
The unique pearlescent shimmer comes not from artificial pearls, but from crystalline structures derived from ceramides※2. These seamlessly blend into the skin, creating an inner※3 moisture-rich, aurora glow effect.
POINT3
Contains a cooling ingredient※4—ideal for summer use
Lightweight texture suitable before and after makeup
In hot and humid summer months, while the skin's surface may feel oily, the inner layers※3 can actually become dry due to air conditioning and temperature fluctuations between indoors and outdoors, potentially leading to skin irritation and dehydrated skin. Dive In Glow Mist contains 5D-complex hyaluronic acid※1 and ceramides※2 to hydrate the skin's stratum corneum, panthenol※5 to support the skin's moisture barrier, and allantoin※6 to soothe irritated skin. Additionally, the inclusion of a cooling ingredient※4 allows comfortable use, helping to lower skin temperature before makeup application or during hot summer days.
※1 Hydrolyzed hyaluronic acid, Hyaluronic acid crosspolymer Na, Sodium hyaluronate, Hyaluronic acid, Hydrolyzed mucopolysaccharides
(All are moisturizing ingredients)
※2 Moisturizing ingredient
※3 Stratum corneum of the skin
※4 Xylitol (moisturizing ingredient)
※5 Skin-conditioning ingredient
※6 Skin-conditioning ingredient
About Torriden (Toriden)
Torriden (Toriden) is a Korean skincare brand launched in December 2015. The brand offers a wide range of skincare products—including serums, toners, creams, and masks—designed to address various skin concerns.
The brand's concept is "YOUR SKIN IS OUR PLANET." Committed to skincare that is gentle on both skin and the environment, Torriden uses FSC®-certified paper for outer packaging and is progressively transitioning to recyclable container designs, actively supporting SDGs initiatives.
Its flagship product, 'Dive In Serum,' has ranked No.1 for three consecutive years in the serum category on Korea's top beauty platform 'Pony Effect.' After its debut in Japan in March 2021, the brand received over 30 best cosmetic awards in Japan by 2024, earning high acclaim.
Today, Torriden is sold in approximately 80,000 stores across 43 countries worldwide—including Sephora in the U.S.—as of the first half of 2025, making it a globally recognized Korean skincare brand.
The products are available at convenience stores, drugstores, and variety stores nationwide, as well as through the official online store, Amazon, Rakuten Market, Qoo10, and more.
※Availability may vary by store.
▶ Official website: https://torriden.jp/
▶ Official Instagram: https://www.instagram.com/torriden_jp/
▶ Official X: https://twitter.com/torriden_jp
▶ Official TikTok: https://www.tiktok.com/@torriden_jp
▶ Official YouTube: https://www.youtube.com/@torriden_JP
Company Overview: Maruman H&B Co., Ltd.
Company Name: Maruman H&B Co., Ltd.
Address: 2-2-12 Kanda Tsukasamachi, Chiyoda-ku, Tokyo
Representative: President and CEO Katsuhiko Mizuta
Founded: May 1948 (Showa 23)
Established: July 2018 (Heisei 30)
URL: https://maruman.co.jp/
Business: Manufacturing and sales of health foods, pipes, daily necessities, and cosmetics
Customer Inquiries
Maruman H&B Co., Ltd.
TEL: 0120-040-562
Weekdays 10:00–17:00
FACT BOX
- Source: PR TIMES
- Category: 新商品
- Organizations: Sephora