Maruman H&B Co., Ltd. Launches Sister Brand "Pureal Lab+" from "Pureal" with Two New Beauty Devices and a Moisturizing Cream
Maruman H&B Co., Ltd. has established "Pureal Lab+" as a new sister brand to its cosmetics brand "Pureal", launching two types of beauty devices and a moisturizing cream on April 30, 2026. This new line aims to provide "affordable premium care" with a focus on enhanced usability and tangible results for at-home beauty.
📋 Article Processing Timeline
- 📰 Published: April 30, 2026 at 21:00
- 🔍 Collected: April 30, 2026 at 12:31
- 🤖 AI Analyzed: April 30, 2026 at 13:17 (45 min after Collected)
Maruman H&B Co., Ltd. (Headquarters: Chiyoda-ku, Tokyo; Representative Director and President: Katsuhiko Mizota) has established "Pureal Lab+", a new sister brand to its cosmetics brand "Pureal". Two types of beauty devices and a moisturizing cream will be newly launched from April 30, 2026.
While maintaining Pureal's philosophy, Pureal Lab+ aims to deliver "affordable premium care" with an enhanced focus on usability and tangible results.
## Product Lineup
### "Dermalift Shot (Suction/EMS Type)"
[Product Overview]
Product Name: Pureal Lab Plus Dermalift Shot (Rechargeable)
Selling Price: Open Price
Market Expected Retail Price: 8,800 yen (tax included)
Retailers: Official online store, variety stores, electronics retailers, and other handling stores
Release Date: Sequentially released nationwide from April 30, 2026 (availability may vary by store).
[Features]
Provides care time focused on the face line with a dual approach of suction and EMS. This unique approach combines lift care*1 through suction and muscle stimulation through EMS, offering care for those concerned about a sagging face line or wanting to refine their facial impression before makeup.
When used in conjunction with Pureal Lab Plus Boost Shot Cream, it comfortably tightens the skin*3, leading to a firm and vibrant skin impression.
With triple care including lift care*1, firmness care, and facial muscle care, it tightens*3 the face line for a clear, bright, and toned*3 facial impression. Easy to incorporate into daily care, it supports building confident skin even in a busy routine.
[How to Use]
STEP1 | Preparation
After skincare, take an appropriate amount of cream and apply a thin layer to the areas of the skin you wish to treat.
STEP2 | Power/EMS Settings
Press and hold the power button to turn on the device. Select the EMS strength from 3 levels using the power button.
STEP3 | EMS Lift Care
Move the device slowly upwards, as if lifting, from areas of concern such as around the mouth towards the face line for approximately 30 seconds.
STEP4 | Suction Care (SHOT Mode)
For areas that require particular attention, such as around the mouth or under the chin, apply further treatment with suction (SHOT mode).
Supplement | About Suction Strength
By pressing the SHOT button during suction, you can select the suction strength from 2 levels. Adjustments can be made according to your preference and skin condition.
### "Dermaboost Shot (Vibration/EMS Type)"
[Product Overview]
Product Name: Pureal Lab Plus Dermaboost Shot (Rechargeable)
Selling Price: Open Price
Market Expected Retail Price: 6,600 yen (tax included)
Retailers: Official online store, variety stores, electronics retailers, and other handling stores
Release Date: Sequentially released nationwide from April 30, 2026 (availability may vary by store).
[Features]
When used with Pureal Lab Plus Boost Shot Cream, this offers facial care for those concerned about dryness or who wish to meticulously care for their facial muscles.
Through a unique approach combining vibration and EMS, it delivers moisture to the stratum corneum while comfortably tightening the skin*3, leading to a refined and smooth skin impression.
By combining approximately 12,000 times*2/minute vibration with EMS, it supports firm and radiant skin.
Easy to incorporate into daily skincare, it supports professional-grade beauty care at home.
[How to Use]
STEP1 | Preparation
After skincare, take an appropriate amount of cream and apply a thin layer to the areas of the skin you wish to treat.
STEP2 | Power/EMS Settings
Press and hold the power button to turn on the device. Pressing the power button briefly cycles through EMS strengths from 1 to 3 levels.
STEP3 | EMS Care
After setting the EMS strength, move the device slowly upwards, as if lifting, from areas of concern such as around the mouth towards the face line for approximately 30 seconds.
STEP4 | Vibration Care
Press the vibration button on the area of concern to start vibration. Vibration strength has 3 levels, and each press of the vibration button cycles through the levels. The vibration stops on the 4th operation.
### "Boost Shot Cream"
[Product Overview]
Product Name: Pureal Lab Plus Boost Shot Cream
Selling Price: 1,980 yen (tax included)
Retailers: Official online store, variety stores, electronics retailers, and other handling stores
Release Date: Sequentially released nationwide from April 30, 2026 (availability may vary by store).
Content:
While maintaining Pureal's philosophy, Pureal Lab+ aims to deliver "affordable premium care" with an enhanced focus on usability and tangible results.
## Product Lineup
### "Dermalift Shot (Suction/EMS Type)"
[Product Overview]
Product Name: Pureal Lab Plus Dermalift Shot (Rechargeable)
Selling Price: Open Price
Market Expected Retail Price: 8,800 yen (tax included)
Retailers: Official online store, variety stores, electronics retailers, and other handling stores
Release Date: Sequentially released nationwide from April 30, 2026 (availability may vary by store).
[Features]
Provides care time focused on the face line with a dual approach of suction and EMS. This unique approach combines lift care*1 through suction and muscle stimulation through EMS, offering care for those concerned about a sagging face line or wanting to refine their facial impression before makeup.
When used in conjunction with Pureal Lab Plus Boost Shot Cream, it comfortably tightens the skin*3, leading to a firm and vibrant skin impression.
With triple care including lift care*1, firmness care, and facial muscle care, it tightens*3 the face line for a clear, bright, and toned*3 facial impression. Easy to incorporate into daily care, it supports building confident skin even in a busy routine.
[How to Use]
STEP1 | Preparation
After skincare, take an appropriate amount of cream and apply a thin layer to the areas of the skin you wish to treat.
STEP2 | Power/EMS Settings
Press and hold the power button to turn on the device. Select the EMS strength from 3 levels using the power button.
STEP3 | EMS Lift Care
Move the device slowly upwards, as if lifting, from areas of concern such as around the mouth towards the face line for approximately 30 seconds.
STEP4 | Suction Care (SHOT Mode)
For areas that require particular attention, such as around the mouth or under the chin, apply further treatment with suction (SHOT mode).
Supplement | About Suction Strength
By pressing the SHOT button during suction, you can select the suction strength from 2 levels. Adjustments can be made according to your preference and skin condition.
### "Dermaboost Shot (Vibration/EMS Type)"
[Product Overview]
Product Name: Pureal Lab Plus Dermaboost Shot (Rechargeable)
Selling Price: Open Price
Market Expected Retail Price: 6,600 yen (tax included)
Retailers: Official online store, variety stores, electronics retailers, and other handling stores
Release Date: Sequentially released nationwide from April 30, 2026 (availability may vary by store).
[Features]
When used with Pureal Lab Plus Boost Shot Cream, this offers facial care for those concerned about dryness or who wish to meticulously care for their facial muscles.
Through a unique approach combining vibration and EMS, it delivers moisture to the stratum corneum while comfortably tightening the skin*3, leading to a refined and smooth skin impression.
By combining approximately 12,000 times*2/minute vibration with EMS, it supports firm and radiant skin.
Easy to incorporate into daily skincare, it supports professional-grade beauty care at home.
[How to Use]
STEP1 | Preparation
After skincare, take an appropriate amount of cream and apply a thin layer to the areas of the skin you wish to treat.
STEP2 | Power/EMS Settings
Press and hold the power button to turn on the device. Pressing the power button briefly cycles through EMS strengths from 1 to 3 levels.
STEP3 | EMS Care
After setting the EMS strength, move the device slowly upwards, as if lifting, from areas of concern such as around the mouth towards the face line for approximately 30 seconds.
STEP4 | Vibration Care
Press the vibration button on the area of concern to start vibration. Vibration strength has 3 levels, and each press of the vibration button cycles through the levels. The vibration stops on the 4th operation.
### "Boost Shot Cream"
[Product Overview]
Product Name: Pureal Lab Plus Boost Shot Cream
Selling Price: 1,980 yen (tax included)
Retailers: Official online store, variety stores, electronics retailers, and other handling stores
Release Date: Sequentially released nationwide from April 30, 2026 (availability may vary by store).
Content: