Winner of the 54th Hokkoku Advertising Award 'Silver Prize'

Astena Holdings Co., Ltd. (Headquarters: Chuo-ku, Tokyo; President: Satoshi Setoguchi; hereinafter "the Company") is pleased to announce that it has received the Silver Prize at the "54th Hokkoku Advertising Award," hosted by The Hokkoku Shimbun (Headquarters: Kanazawa City, Ishikawa Prefecture; President: Juichiro Konaka; hereinafter "Hokkoku Shimbun").

The award was presented to NAIA Co., Ltd. (Headquarters: Suzu City, Ishikawa Prefecture; President: Utano Shimizu; hereinafter "NAIA"), which handles the social impact business for the Astena Group. The winning entry was an advertisement for "NAIA," a nature-science cosmetic brand born in Noto with the concept of "New beauty born in Noto," which appeared in the morning edition of the Hokkoku Shimbun on April 1, 2025.

Published in the April 1, 2025, morning edition of the Hokkoku Shimbun.

Under the slogan, "A thousand years of materials, a hundred years of technology, for Japanese skin," this advertisement expresses the brand value of NAIA, which fuses Noto's natural materials with the pharmaceutical technology the group has cultivated over many years. The work was highly evaluated not only for product promotion but also for its ability to capture the world view of the brand—integrating the materials rooted in the land of Noto, the lives of its people, and the "refined beauty" born from them—as an expression that transcends the boundaries of traditional advertising. We recognize that the award also acknowledges NAIA's commitment to creating value together with the local community, a theme central to many of the winning entries.

This advertisement was created while the business environment was undergoing significant changes due to the Noto Peninsula Earthquake in January 2024. It represents our determination to continue creating new value alongside the blessings of Noto, even in difficult circumstances.

Moving forward, NAIA will continue to respect the blessings entrusted to us by Noto and will continue to take on the challenge of becoming a world-class brand while walking alongside the local community.

※ About the Hokkoku Advertising Award: Hosted by The Hokkoku Shimbun, this award recognizes outstanding newspaper advertisements that reflect the times. It consists of Gold, Silver, Bronze, and Planning awards. Established in 1972, this is the 54th year of the award.

NAIA Co., Ltd. Company Profile

Company Name: NAIA Co., Ltd.
Location: 177-3 Kamitomachi-kitakata, Suzu City, Ishikawa Prefecture
Representative: President Utano Shimizu
Established: January 6, 2023
Business Description: Responsible for the Astena Group's social impact business, primarily developing businesses in the agriculture x healthcare sector.
Corporate Website: https://company.naia-astena.jp