New Book by Asta Musume's Nobuaki Kawaguchi Tops Amazon in 4 Categories! 'Japan Reboot: Strategic Indispensability for Japanese Companies' Sparks Immediate Buzz, Achieving #1 Ranking at Unprecedented Speed!

Asta Musume Co., Ltd. (Headquarters: Chiyoda-ku, Tokyo; President and CEO: Ayumi Nagai; hereinafter 'Asta Musume') has published a new book by its Executive Chief Scientist Nobuaki Kawaguchi titled 'Japan Reboot: The Winning Edge and Strategic Indispensability for Japanese Companies—Designing Survival Strategies for the Technology Supremacy Era with Data-Driven Methods' on June 12, 2026, through Relic Publishing, the publishing label of Relic Inc.

The book has immediately received significant acclaim from executives and business professionals both in Japan and abroad. We are pleased to announce that it has achieved the #1 position in four major categories on the Amazon Bestseller Rankings, including 'Kindle Books Overall #1'.

▼ Amazon Sales Page https://www.amazon.co.jp/dp/B0H4FVYLLY

Amazon Bestseller Ranking Achievements (as of June 12–13, 2026)

Kindle Books (Overall Free Titles): #1

Management Systems & Planning: #1

Economic Thought & Economic Theories: #1

Consulting: #1

Background of the Book's Publication

Japan has not been idle during the so-called 'lost 30 years.' However, much of its efforts have focused on incremental improvements within existing frameworks, failing to fundamentally rewrite the underlying conditions. As deep-tech supremacy—where industrial competitiveness and national security converge—advances, driven by AI, quantum technology, biotechnology, and next-generation energy, Japanese companies are now required to establish positions in the global supply chain where 'the world cannot function without Japan.'

This book is a practical strategy guide that consolidates Asta Musume’s vast database of over 10 billion data points and insights gained from supporting innovation and new business development for over 400 major domestic corporations. Immediately after its release, it has been embraced by executives, R&D departments, and business developers as a 'concrete, ready-to-use blueprint for surviving uncertain times,' leading to its #1 ranking in four Amazon categories.

Key Contents and Features of the Book

Visualization of 'Strategic Indispensability (Chokepoints)' Driven by Over 10 Billion Data Points

By scoring objective intangible asset databases—including 120 million patents, 260 million academic papers, 7 million grants, and startup investments—the book precisely identifies critical 'chokepoints' that Japanese companies must secure in advance. These include areas such as optical lattice clocks, perovskite solar cells, and nuclear fusion reactor cores, which are difficult to detect through simple aggregation of public information.

A Cross-Domain Perspective on 'Redesigning Japan'—Integrating Policy, Management, and Investment

The book interprets 17 strategic fields and 8 cross-cutting foundations not merely as policy checklists, but as a blueprint for transforming Japan into a 'crisis management investment nation.' It integrates topics from AI and quantum technologies to space, ocean, logistics, and geopolitics into a single volume, with each chapter concluding with concrete implications for businesses and investors.

Reader-Exclusive Bonus: 'Practical Worksheet' for Immediate Corporate Strategy Assessment

A QR code in the book allows readers to download the exclusive 'Practical Worksheet for Designing Strategic Indispensability.' This intuitive, hands-on tool enables users to assess their company’s strengths, visualize geopolitical risks, and clearly understand their current strategic position.

'Latest Dataset for 24 Domains' Now Available Alongside the Book

Aligned with the strategic fields discussed in the book (biotech, quantum, energy, etc.), the 'Latest Dataset for 24 Domains' enables organizations to conduct deeper macro analyses and track competitive risks independently. Launched simultaneously with the book, it has already attracted strong interest from companies aiming to materialize their strategies. This dataset allows cutting-edge technological insights to be directly integrated into corporate strategic planning.

Dataset Sales Page:

Next Stage: Print Edition Available on Amazon from June 22 (Mon)

In response to the overwhelming success of the e-book edition, the print version (hardcover) will be released on June 22, 2026, through major bookstores nationwide and online retailers. Pre-orders are now open.

Amazon URL (Print Edition Pre-order Page): https://amzn.asia/d/09LESUzV

Book Information

Title: Japan Reboot: The Winning Edge and Strategic Indispensability for Japanese Companies—Designing Survival Strategies for the Technology Supremacy Era with Data-Driven Methods

Author: Nobuaki Kawaguchi (Executive Chief Scientist, Asta Musume Co., Ltd.)

Release Date: June 12, 2026

Price: Digital Edition ¥1,100 (tax included) / ¥1,000 (tax excluded)

Publisher: Relic Inc.

Amazon URLs: https://www.amazon.co.jp/dp/B0H4FVYLLY (Digital Edition / Currently on Sale) https://amzn.asia/d/09LESUzV (Print Edition / Pre-orders Open)

Author Profile

Nobuaki Kawaguchi

Executive Chief Scientist Technology Intelligence Division Asta Musume Co., Ltd.

< Biography >

Born in Osaka in 1959. Graduated from Osaka Prefectural Tennōji High School. Completed his Ph.D. in Pharmaceutical Sciences (Molecular Biology and Developmental Cell Chemistry) at the University of Tokyo Graduate School of Pharmaceutical Sciences in 1989. Immediately after earning his doctorate, he founded a company and worked as a producer for international conferences on global environmental and civilizational futures. Since 2001, he has been involved in multivariate analysis of intellectual property, seed venture investments, and business production. Joined Asta Musume in late 2011. Engaged in strategic consulting for R&D and commercialization for corporations, universities, and government agencies; formulation of 176 promising growth areas and 105 social issues; quantitative evaluation of global research, technology, and markets; future forecasting, emerging opportunity discovery, and quantification of social issue materiality. Since 2022, participating in JST’s 'Building a Spatiotemporal Information Infrastructure Using Cloud Optical Lattice Clocks' project (with the University of Tokyo and RIKEN), exploring potential applications and formulating IP strategies. Contributed to the Tokyo Metropolitan Government’s expert panel on 'Tokyo’s Structural Reform in the Post-COVID Era—Driving DX' (October 2020) and provided input to METI’s Expo Promotion Office on the 'Concept for the Japanese Government Pavilion at the Osaka-Kansai Expo' (May 2021). Major publications include 'Future Map to 2080' (Gijutsu-Hyoron Sha, 2024), 'White Map of Future Creation 2060' (Gijutsu-Hyoron Sha, 2020), 'Frontiers of Biometric Data Utilization' (co-authored, Science & Technology, 2017), and 'Visualization and Mechanism Clarification of Senses and Cognitive Functions Using Artificial Intelligence' (co-authored, Gijutsu Joho Kyokai, 2021), among many others.

Introduction to Nobuaki Kawaguchi’s Publications

Kawaguchi’s books 'Future Map to 2080' and 'White Map of Future Creation 2060' (both published by Gijutsu-Hyoron Sha) have been adopted as designated textbooks at educational institutions such as Keio University Graduate School of Business and as recommended reading or training materials across various industries. They have also been used as sources for university entrance exam questions, earning high praise from both academia and industry. Amid increasing societal uncertainty due to the rapid spread of generative AI, these works go beyond mere technological forecasting, offering data-driven visions of 'the future we want to live in from now.'