[Collaboration between Local Dairy Manufacturer 'Chuo Seinyu' and Hotel] New Release of the Nostalgic 'Associa Pudding' Made with Toyohashi's 'Nonhoi Milk' at Hotel Associa Toyohashi!
Hotel Associa Toyohashi will release 'Associa Pudding' made with local 'Nonhoi Milk' starting April 25, 2026. This retro-style pudding aims to promote local ingredients and charm.
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- 📰 Published: April 23, 2026 at 21:50
- 🔍 Collected: April 23, 2026 at 13:31
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Hotel Associa Toyohashi (Hanada-cho, Toyohashi City, Aichi Prefecture; General Manager: Masakazu Nakagawa) will start selling the original product 'Associa Pudding' on Saturday, April 25, 2026, at the 1st floor Lobby Lounge Scenery. The pudding uses 'Nonhoi Milk' manufactured by local dairy maker 'Chuo Seinyu Co., Ltd.' (Ueta-cho, Toyohashi City, Aichi Prefecture; President: Makoto Ogino).
The pudding, which has been well-received at the hotel's breakfast, has been reborn in a more luxurious size and newly introduced as a takeout product. It features a milk bottle-shaped container, offering a somewhat nostalgic appearance. It is recommended for a little reward time at home or as a unique souvenir from Toyohashi.
■ A Breakfast-Born Pudding Delivering the Charm of Local Higashi-Mikawa
Hotel Associa Toyohashi offers a breakfast that focuses on local deliciousness to convey the charm of the local Higashi-Mikawa region.
We decided to commercialize the highly acclaimed pudding as an over-the-counter product with the desire to let more people, not just overnight guests, enjoy it easily. It is an item that allows you to casually enjoy a hotel-quality taste.
■ Product Introduction
Associa Pudding
Takeout 420 yen, Dine-in 480 yen
This is a hotel original pudding using 'Nonhoi Milk', made exclusively from raw milk of dairy farmers in Toyohashi City. It features a balance of a moderately resilient texture and smoothness when it enters the mouth, finishing with a taste that feels nostalgic while retaining a sense of luxury.
Additionally, the milk bottle-shaped container provides a visually retro and approachable design.
With a rich deliciousness that makes the most of the milk's flavor, it can be enjoyed by people of all ages. Also, since no Western liquor is used, children can eat it safely.
■ Maintaining the Deliciousness of Local Toyohashi Milk
This product uses 'Nonhoi Milk' manufactured by Toyohashi's dairy maker 'Chuo Seinyu Co., Ltd.' Upon commercialization, we visited Chuo Seinyu Co., Ltd. for greetings, and through factory tours and exchanges of opinions, we had the opportunity to deepen our understanding of regional dairy farming. Leveraging the charm of 'Nonhoi Milk' reaffirmed during this process, we finished it as a product that brings out the best of the ingredients. While valuing our connection with local companies, we aim to broadcast the region's charm and create new value.
■ About 'Nonhoi Milk'
Nonhoi Milk
Milk using only raw milk from dairy farmers in Toyohashi City. Manufactured by the community-based dairy maker 'Chuo Seinyu Co., Ltd.', it has long been loved locally.
'Nonhoi' means 'Hey, hey, excuse me' in the Mikawa dialect, and the naming is imbued with the friendly sentiment of 'Hey, hey, this milk is delicious, right?'. The cow on the package is 'Ushida Non-chan'.
■ Hotel Associa Toyohashi Executive Pastry Chef Nobutaka Furuta
Showcased his skills as the Executive Pastry Chef at Nagoya Marriott Associa Hotel, creating numerous popular products such as 'Piyorin Ice', which shogi player Sota Fujii chose for his snack during a match. He assumed the position of Executive Pastry Chef at Hotel Associa Toyohashi in July 2023 and produces all hotel desserts.
Lobby Lounge Scenery (1F)
[Business Hours] 10:00 - 22:00 (Last Order 21:00)
[Closed] None
[Reservations / Inquiries] 0532-57-1036 (Reception Hours / 10:00 - 20:00)
Hotel Associa Toyohashi
440-0075
Nishijuku, Hanada-cho, Toyohashi City, Aichi Prefecture
URL: https://www.associa.com/tyh/
Tel: 0532-57-1010 (Main) Directly connected to JR / Meitetsu Toyohashi Station
Instagram: https://www.instagram.com/associatoyohashi/
Facebook: https://www.facebook.com/associatoyohashi/
LINE: https://lin.ee/jld2i26
* All photos shown are for illustrative purposes only.
* Rates include all taxes and service charges.
* This hotel is registered as a Toyohashi City SDGs Partner.
The pudding, which has been well-received at the hotel's breakfast, has been reborn in a more luxurious size and newly introduced as a takeout product. It features a milk bottle-shaped container, offering a somewhat nostalgic appearance. It is recommended for a little reward time at home or as a unique souvenir from Toyohashi.
■ A Breakfast-Born Pudding Delivering the Charm of Local Higashi-Mikawa
Hotel Associa Toyohashi offers a breakfast that focuses on local deliciousness to convey the charm of the local Higashi-Mikawa region.
We decided to commercialize the highly acclaimed pudding as an over-the-counter product with the desire to let more people, not just overnight guests, enjoy it easily. It is an item that allows you to casually enjoy a hotel-quality taste.
■ Product Introduction
Associa Pudding
Takeout 420 yen, Dine-in 480 yen
This is a hotel original pudding using 'Nonhoi Milk', made exclusively from raw milk of dairy farmers in Toyohashi City. It features a balance of a moderately resilient texture and smoothness when it enters the mouth, finishing with a taste that feels nostalgic while retaining a sense of luxury.
Additionally, the milk bottle-shaped container provides a visually retro and approachable design.
With a rich deliciousness that makes the most of the milk's flavor, it can be enjoyed by people of all ages. Also, since no Western liquor is used, children can eat it safely.
■ Maintaining the Deliciousness of Local Toyohashi Milk
This product uses 'Nonhoi Milk' manufactured by Toyohashi's dairy maker 'Chuo Seinyu Co., Ltd.' Upon commercialization, we visited Chuo Seinyu Co., Ltd. for greetings, and through factory tours and exchanges of opinions, we had the opportunity to deepen our understanding of regional dairy farming. Leveraging the charm of 'Nonhoi Milk' reaffirmed during this process, we finished it as a product that brings out the best of the ingredients. While valuing our connection with local companies, we aim to broadcast the region's charm and create new value.
■ About 'Nonhoi Milk'
Nonhoi Milk
Milk using only raw milk from dairy farmers in Toyohashi City. Manufactured by the community-based dairy maker 'Chuo Seinyu Co., Ltd.', it has long been loved locally.
'Nonhoi' means 'Hey, hey, excuse me' in the Mikawa dialect, and the naming is imbued with the friendly sentiment of 'Hey, hey, this milk is delicious, right?'. The cow on the package is 'Ushida Non-chan'.
■ Hotel Associa Toyohashi Executive Pastry Chef Nobutaka Furuta
Showcased his skills as the Executive Pastry Chef at Nagoya Marriott Associa Hotel, creating numerous popular products such as 'Piyorin Ice', which shogi player Sota Fujii chose for his snack during a match. He assumed the position of Executive Pastry Chef at Hotel Associa Toyohashi in July 2023 and produces all hotel desserts.
Lobby Lounge Scenery (1F)
[Business Hours] 10:00 - 22:00 (Last Order 21:00)
[Closed] None
[Reservations / Inquiries] 0532-57-1036 (Reception Hours / 10:00 - 20:00)
Hotel Associa Toyohashi
440-0075
Nishijuku, Hanada-cho, Toyohashi City, Aichi Prefecture
URL: https://www.associa.com/tyh/
Tel: 0532-57-1010 (Main) Directly connected to JR / Meitetsu Toyohashi Station
Instagram: https://www.instagram.com/associatoyohashi/
Facebook: https://www.facebook.com/associatoyohashi/
LINE: https://lin.ee/jld2i26
* All photos shown are for illustrative purposes only.
* Rates include all taxes and service charges.
* This hotel is registered as a Toyohashi City SDGs Partner.