Asoview Acquires The Kids, Operator of All-Weather Kids Parks, as a Wholly Owned Subsidiary ~ Integrating Media, SaaS, and Physical Stores to Build a Business Revitalization Model for the Leisure Industry through AX ~
Asoview Inc. has acquired all shares of The Kids Co., Ltd., which operates 65 all-weather kids parks nationwide, making it a wholly owned subsidiary. This integration aims to address the leisure industry's challenges such as labor shortages and business succession by combining Asoview's SaaS and booking platform with The Kids' physical stores to create an AX-driven business revitalization model.
📋 Article Processing Timeline
- 📰 Published: May 1, 2026 at 00:00
- 🔍 Collected: April 30, 2026 at 15:32
- 🤖 AI Analyzed: April 30, 2026 at 15:48 (16 min after Collected)
Asoview Inc. (hereinafter, Asoview) is pleased to announce that it has acquired all shares of The Kids Co., Ltd. (hereinafter, The Kids), which operates 65 all-weather kids parks nationwide, making it a wholly owned subsidiary. Through this acquisition, Asoview will vertically integrate its SaaS "Urakata" for leisure facilities and its booking platform "Asoview!" with the physical stores. In a leisure industry facing serious labor shortages and business succession issues, Asoview aims to establish a fundamental revenue structure reform and a sustainable facility operation model through the use of IT.
【Background: Solving Industry Challenges and Founder's Vision】
Since its founding, Asoview has held a strong desire to pursue the intrinsic value of leisure by directly operating facilities. However, the current leisure industry is facing severe labor shortages and the risk of business closures due to a lack of successors. Asoview challenges itself to establish "concrete management solutions" for the entire industry to become sustainable, by directly implementing the knowledge and systems cultivated through its DX support into 65 real touchpoints.
【Uniqueness of this Partnership: IT-Led Vertical Integration】
Muscularization of operations through "Urakata": Complete digitalization of reservations, ticketing, and inventory management frees on-site staff from administrative tasks. This establishes an operational model that can maintain high service standards with a small number of staff, proving productivity improvement.
Efficient customer acquisition leveraging member base: Utilizing "Asoview!" member data, direct customer referral channels tailored to area characteristics are designed. This aims to improve weekday occupancy, which was difficult with existing management, and stabilize revenue.
Business succession based on respect: The operational strength built by founder Mr. Yoshinobu Taguchi is respected and systematized with IT. By shifting from person-dependent operations to system-driven operations, a strong management foundation that can be handed down to anyone is built.
【Comment from Tomohisa Yamano, Representative Director of Asoview Inc.】
Operating physical stores has been positioned as an important strategy since our founding. We are fortunate to have The Kids join our group. This is not merely an M&A, but a business succession that connects the cultivated business and vision to the next generation. By integrating the customer acquisition platform, business support SaaS, and physical store operations, we will achieve both enhanced experience value and improved productivity. We will realize sustainable growth and pioneer the future of Japan's play and experience market.
【Comment from Yoshinobu Taguchi, Representative Director of The Kids Co., Ltd.】
The Kids is a "children's playground" loved by families nationwide. We have operated our business with the sole desire to create places across the country where children can play energetically and enthusiastically, and parents can watch over them with peace of mind.
While cherishing this sentiment, by joining the Asoview group, we will implement the power of technology and data into our operational strengths. We are confident that this will further enhance business stability and development capabilities, expand a reproducible model, and evolve "The Kids, a super fun indoor amusement park for kids" even further.
【Future Outlook】
Based on this model, Asoview aims to build an infrastructure (leisure management OS) where attractive facilities nationwide can be passed on to the next generation through the power of technology.
Overview
Company Name: The Kids Co., Ltd.
Representative: Yoshinobu Taguchi
Location: 4-1-38-102 Ikuno-nishi, Ikuno-ku, Osaka-shi, Osaka
Business Activities: Indoor amusement park business
Stock Transfer Schedule
Contract Signing Date: March 31, 2026
Stock Transfer Date: April 15, 2026 (scheduled)
Stock Transfer Price: 3 billion JPY
About Asoview Inc.
With the mission "Living with Play," Asoview aims to realize a Well-Being society where "play" enriches life alongside clothing, food, and housing.
We provide "Asoview!", a convenient and affordable play reservation service for holidays, "Asoview! Gift," an experience gift for loved ones to send memories, and DX solution services for tourism, leisure, and cultural facilities.
Established: March 14, 2011
Capital: 1 billion JPY
Representative Director CEO: Tomohisa Yamano
Head Office Location: Gate City Ohsaki East Tower 8F, 1-11-2 Ohsaki, Shinagawa-ku, Tokyo
Business Activities: Marketplace business for play and leisure activities, DX promotion business for the leisure industry, etc.
URL: https://www.asoview.co.jp/
Keywords:
【Background: Solving Industry Challenges and Founder's Vision】
Since its founding, Asoview has held a strong desire to pursue the intrinsic value of leisure by directly operating facilities. However, the current leisure industry is facing severe labor shortages and the risk of business closures due to a lack of successors. Asoview challenges itself to establish "concrete management solutions" for the entire industry to become sustainable, by directly implementing the knowledge and systems cultivated through its DX support into 65 real touchpoints.
【Uniqueness of this Partnership: IT-Led Vertical Integration】
Muscularization of operations through "Urakata": Complete digitalization of reservations, ticketing, and inventory management frees on-site staff from administrative tasks. This establishes an operational model that can maintain high service standards with a small number of staff, proving productivity improvement.
Efficient customer acquisition leveraging member base: Utilizing "Asoview!" member data, direct customer referral channels tailored to area characteristics are designed. This aims to improve weekday occupancy, which was difficult with existing management, and stabilize revenue.
Business succession based on respect: The operational strength built by founder Mr. Yoshinobu Taguchi is respected and systematized with IT. By shifting from person-dependent operations to system-driven operations, a strong management foundation that can be handed down to anyone is built.
【Comment from Tomohisa Yamano, Representative Director of Asoview Inc.】
Operating physical stores has been positioned as an important strategy since our founding. We are fortunate to have The Kids join our group. This is not merely an M&A, but a business succession that connects the cultivated business and vision to the next generation. By integrating the customer acquisition platform, business support SaaS, and physical store operations, we will achieve both enhanced experience value and improved productivity. We will realize sustainable growth and pioneer the future of Japan's play and experience market.
【Comment from Yoshinobu Taguchi, Representative Director of The Kids Co., Ltd.】
The Kids is a "children's playground" loved by families nationwide. We have operated our business with the sole desire to create places across the country where children can play energetically and enthusiastically, and parents can watch over them with peace of mind.
While cherishing this sentiment, by joining the Asoview group, we will implement the power of technology and data into our operational strengths. We are confident that this will further enhance business stability and development capabilities, expand a reproducible model, and evolve "The Kids, a super fun indoor amusement park for kids" even further.
【Future Outlook】
Based on this model, Asoview aims to build an infrastructure (leisure management OS) where attractive facilities nationwide can be passed on to the next generation through the power of technology.
Overview
Company Name: The Kids Co., Ltd.
Representative: Yoshinobu Taguchi
Location: 4-1-38-102 Ikuno-nishi, Ikuno-ku, Osaka-shi, Osaka
Business Activities: Indoor amusement park business
Stock Transfer Schedule
Contract Signing Date: March 31, 2026
Stock Transfer Date: April 15, 2026 (scheduled)
Stock Transfer Price: 3 billion JPY
About Asoview Inc.
With the mission "Living with Play," Asoview aims to realize a Well-Being society where "play" enriches life alongside clothing, food, and housing.
We provide "Asoview!", a convenient and affordable play reservation service for holidays, "Asoview! Gift," an experience gift for loved ones to send memories, and DX solution services for tourism, leisure, and cultural facilities.
Established: March 14, 2011
Capital: 1 billion JPY
Representative Director CEO: Tomohisa Yamano
Head Office Location: Gate City Ohsaki East Tower 8F, 1-11-2 Ohsaki, Shinagawa-ku, Tokyo
Business Activities: Marketplace business for play and leisure activities, DX promotion business for the leisure industry, etc.
URL: https://www.asoview.co.jp/
Keywords: