Asoview Partners with Oigawa Railway and Tenjinya to Launch Pre-Booking Service for Bento. Supporting 'Food Waste Reduction' and 'Sustainable Operations' at Tourist Sites via DX
Asoview, Oigawa Railway, and Tenjinya have partnered to start an online pre-booking service for bento boxes from April 2026, aiming to eliminate food waste and ensure sustainable tourism.
📋 Article Processing Timeline
- 📰 Published: April 11, 2026 at 00:00
- 🔍 Collected: April 11, 2026 at 00:22 (22 min after Published)
- 🤖 AI Analyzed: April 20, 2026 at 04:52 (220h 30m after Collected)
Asoview Inc. (Location: Shinagawa-ku, Tokyo, Representative Executive Officer and CEO: Tomohisa Yamano, hereinafter 'Our Company') announces that it will partner with Oigawa Railway Co., Ltd. (Location: Shimada City, Shizuoka Prefecture, hereinafter 'Oigawa Railway') and Tenjinya Co., Ltd. (Location: Shizuoka City, Shizuoka Prefecture, hereinafter 'Tenjinya') to launch an individual pre-booking and payment service for Oigawa Railway's bento boxes starting April 2026.
Through this initiative, by utilizing our DX solutions, we will make 'bento demand forecasting' at tourist destinations possible—an issue that has been challenging until now—thereby promoting food waste reduction and sustainable management of regional tourism.
## ■ Background and Purpose: Turning 'Waste Risk' into 'Guaranteed Value' through Tourism DX
In recent years, tourism styles have shifted from groups to individuals, and the lead time from travel decision-making to departure has shortened. This has made predicting day-of bento demand extremely difficult, creating a situation prone to waste risks from speculative production, or conversely, opportunity losses from stockouts.
Furthermore, sudden cancellations due to recent intensifying natural disasters and erratic weather, along with soaring food and logistics costs, pose a significant threat to the inheritance of community-based food culture.
To address these issues, introducing our booking and payment platform will realize the following values:
- Users: Even right before a trip, they can secure their desired products online in advance, enabling smooth pickup on the day.
- Operators: Waste-free production based on reservation numbers becomes possible, significantly reducing food waste. A sustainable operating structure can be built even under soaring costs.
## ■ Sales Overview
Users access the Asoview booking page from the Oigawa Railway official website to reserve and pay for products in advance. On the day, they can pick up the bento at 'Plaza Loco' in front of Shin-Kanaya Station.
Reservation Deadline: 3 days prior to boarding date at 8:00 AM
Sales Platform: Oigawa Railway Official HP Bento Sales Page (https://www.asoview.com/channel/ticket/2Jm9lMafZ8/ticket0000050077/)
Pickup Location: Plaza Loco, in front of Shin-Kanaya Station
Pickup Time: 10:30 - 13:00
Target Products: Oigawa Railway's popular bento lineup made by Tenjinya, including the 'Oigawa Furusato Bento' and 'Thomas the Tank Engine Bento'
### [Comment from Oigawa Railway Co., Ltd.] As a platformer for tourist destinations
As customers' travel styles change, operations relying on traditional 'speculation' not only wasted local food resources but also risked causing inconvenience by failing to provide sufficient quantities. Through this three-company collaboration, we will provide customers visiting the Oigawa River with a guaranteed travel experience while protecting important local food resources and promoting the creation of sustainable tourist destinations.
### [Tenjinya Co., Ltd.] Making trips to Shizuoka more relaxing and luxurious.
Since our founding in 1956, Tenjinya has been handcrafting each bento with sincerity exclusively within Shizuoka Prefecture. The reason we propose 'pre-booking' is to offer 'breathing room' for customers to fully enjoy their trip in Shizuoka.
By booking in advance, you can
Through this initiative, by utilizing our DX solutions, we will make 'bento demand forecasting' at tourist destinations possible—an issue that has been challenging until now—thereby promoting food waste reduction and sustainable management of regional tourism.
## ■ Background and Purpose: Turning 'Waste Risk' into 'Guaranteed Value' through Tourism DX
In recent years, tourism styles have shifted from groups to individuals, and the lead time from travel decision-making to departure has shortened. This has made predicting day-of bento demand extremely difficult, creating a situation prone to waste risks from speculative production, or conversely, opportunity losses from stockouts.
Furthermore, sudden cancellations due to recent intensifying natural disasters and erratic weather, along with soaring food and logistics costs, pose a significant threat to the inheritance of community-based food culture.
To address these issues, introducing our booking and payment platform will realize the following values:
- Users: Even right before a trip, they can secure their desired products online in advance, enabling smooth pickup on the day.
- Operators: Waste-free production based on reservation numbers becomes possible, significantly reducing food waste. A sustainable operating structure can be built even under soaring costs.
## ■ Sales Overview
Users access the Asoview booking page from the Oigawa Railway official website to reserve and pay for products in advance. On the day, they can pick up the bento at 'Plaza Loco' in front of Shin-Kanaya Station.
Reservation Deadline: 3 days prior to boarding date at 8:00 AM
Sales Platform: Oigawa Railway Official HP Bento Sales Page (https://www.asoview.com/channel/ticket/2Jm9lMafZ8/ticket0000050077/)
Pickup Location: Plaza Loco, in front of Shin-Kanaya Station
Pickup Time: 10:30 - 13:00
Target Products: Oigawa Railway's popular bento lineup made by Tenjinya, including the 'Oigawa Furusato Bento' and 'Thomas the Tank Engine Bento'
### [Comment from Oigawa Railway Co., Ltd.] As a platformer for tourist destinations
As customers' travel styles change, operations relying on traditional 'speculation' not only wasted local food resources but also risked causing inconvenience by failing to provide sufficient quantities. Through this three-company collaboration, we will provide customers visiting the Oigawa River with a guaranteed travel experience while protecting important local food resources and promoting the creation of sustainable tourist destinations.
### [Tenjinya Co., Ltd.] Making trips to Shizuoka more relaxing and luxurious.
Since our founding in 1956, Tenjinya has been handcrafting each bento with sincerity exclusively within Shizuoka Prefecture. The reason we propose 'pre-booking' is to offer 'breathing room' for customers to fully enjoy their trip in Shizuoka.
By booking in advance, you can