Kyary Pamyu Pamyu (きゃりーぱみゅぱみゅ) Releases New Music Video for Latest Single "Focus Focus" — A Fresh Visual Masterpiece Kicks Off Her 15th Anniversary Year

Kyary Pamyu Pamyu (きゃりーぱみゅぱみゅ), celebrating her 15th anniversary since debut, has released the music video for her latest single "Focus Focus," currently available worldwide.

"Focus Focus" is a vibrant electro-dance track centered around the theme of "light." Riding on a dynamic beat and synth-driven soundscape, the song playfully incorporates camera-related terminology such as "focal length," "depth of field," "wide-angle," and "telephoto"—delivered with Kyary Pamyu Pamyu's signature pop wordplay. Marking the opening of her milestone 15th anniversary year, this single stands as a celebratory anthem.

The music video is directed by Masaki Watanabe, a rising visual director from the creative team maxilla, known for his work on numerous commercials and artist music videos both in Japan and internationally. Recently nominated for Best Music Video at "MUSIC AWARDS JAPAN," Watanabe is currently one of the most talked-about creators in the field. This marks his first collaboration with Kyary Pamyu Pamyu.

The video breaks new ground, diverging from Kyary Pamyu Pamyu's traditionally colorful and pop-centric aesthetics. She presents two contrasting looks: a chic, mod-inspired bob with black hair and, for the first time in a while, her iconic twin-tails. Set against a sleek, blue-toned visual world, the choreography is complemented by creative elements symbolizing the song's "Focus Focus" concept—such as teardrop jewelry, eye charts, and camera focus charts—cleverly embedded throughout the scenes. The result is a music video that captures a fresh, evolved side of Kyary Pamyu Pamyu.

Blending the song's high-energy momentum with Masaki Watanabe's refined visual direction, this work stands as a striking new chapter in her 15th anniversary year. Don't miss this exciting visual release.

Kyary Pamyu Pamyu Comment

"This was my first time working with Director Masaki Watanabe. It had been a while since my last music video shoot, but collaborating with a team of fellow creatives from my generation was incredibly inspiring and a lot of fun. This project has a slightly different vibe from my usual colorful, pop universe, and I'm really happy to share this new side of me. I have many more projects lined up for my 15th anniversary year, so please stay tuned!"

【Music Video】Kyary Pamyu Pamyu "Focus Focus"

https://youtu.be/fgQ_NH-hvGI

<Digital Single Release Info>

Kyary Pamyu Pamyu Digital Single "Focus Focus"

Streaming URL: https://lnk.to/Focus_Focus

<Event Info>

'PAMYU FES ~Kyary Pamyu Pamyu 15th Anniversary~'

Date: August 22, 2026 (Sat) OPEN 14:30 / START 15:30

Venue: Pia Arena MM, Kanagawa Prefecture

Performers: Shinkonohara Leaders / Kishidan / Kaori Kishimoto / FRUITS ZIPPER / MONGOL800 / Kyary Pamyu Pamyu (きゃりーぱみゅぱみゅ)

Ticket Price (Advance): Reserved Seating 10,000 JPY (tax included)

Family Seats: Adult 10,000 JPY (tax included) / Child 5,000 JPY (tax included)

*Admission charge applies to children aged 6 and above. Children aged 5 and under require a ticket if they need a seat.

*Family Seats allow up to two children per adult. For children in elementary school or below. Available only via pre-sale.

*Family Seats are assigned seating. Entry is not permitted for adults-only or children-only groups.

Official Website

https://kyary.asobisystem.com/feature/0822kpp15th_anniversaryfes

<Profile>

Kyary Pamyu Pamyu (きゃりーぱみゅぱみゅ)

Made her major debut in August 2011 with the mini-album 'Moshi Moshi Harajuku,' produced by Yasutaka Nakata. Since 2013, she has successfully completed five world tours. In 2020, she was selected by Lady Gaga for her International Women's Day playlist "Women of Choice" as one of the world's powerful female artists. Known for her fearless creativity and outspoken nature, she has drawn widespread attention both in Japan and abroad. In April 2022, she performed at Coachella Festival, the world's largest music festival, headlining the Gobi Stage for two consecutive weekends. In 2023, she held a world tour across seven cities in Europe and the United States. An icon of 'HARAJUKU' and 'JAPANESE POP,' Kyary Pamyu Pamyu continues to push the boundaries of artistic expression.