What are the three key renewal points introduced in the relaunched SUKISUKI platform?

The three key points are the introduction of the ASOBI ID common login, significant UI/UX improvements, and enhancing fan experience via AX lotteries.

What benefits does the new ASOBI ID common login offer to the platform's users?

It transitions users from the traditional SUKISUKI account to a single ID that allows seamless access to diverse content across various integrated services.

What is the future outlook for the fan engagement platform after this renewal?

The platform aims to accelerate data integration across all touchpoints, expand to cover all genres, and leverage AI to provide personalized experiences.

What kind of platform is SUKISUKI and how many artists does it feature?

SUKISUKI is a fan engagement platform that features over seventy artists affiliated with Asobisystem to connect them with their fans.

Asobisystem's 'SUKISUKI' Fan Engagement Platform Relaunches!

Q: How is AI Transformation or AX used to enhance the ticket lottery experience for fans?

Through AX, the platform has strengthened measures against ticket scalping and fraud detection to prioritize access for highly passionate fans.

Published Mar 28, 2026 4:22 PM ・ Updated Jun 16, 2026 11:13 AM ・ 5 min read ・ Source: PR TIMES

Asobidas has revamped its fan engagement platform 'SUKISUKI,' introducing a common ID system to enhance the customer experience.

Asobidas Inc. (Headquarters: Shibuya-ku, Tokyo; CEO: Mitsunori Tamura; hereinafter 'Asobidas') and its subsidiary SUKI SUKI Inc. (Headquarters: Shibuya-ku, Tokyo; CEO: Hirofumi Nihei) have relaunched 'SUKISUKI' (https://sukisuki-shop.com/), a fan engagement platform for artists affiliated with Asobisystem. This renewal introduces the 'ASOBI ID' common login, a revamped UI/UX, and the promotion of AX (AI Transformation). These changes evolve the experience connecting fans and artists into something more stress-free and engaging. Key Renewal Points 1. Introduction of the 'ASOBI ID' Common Login The platform has transitioned from the traditional 'SUKISUKI account' to the 'ASOBI ID.' Moving forward, we will expand integration with various services, building a foundation that allows seamless access to diverse content with a single ID. 2. Significant UI/UX Improvements The UI/UX has been refreshed to be more intuitive and user-friendly. The design has been updated to enhance immersion and maximize fan excitement. 3. Enhancing Fan Experience via 'AX Lotteries' Through AX, we have strengthened measures against ticket scalping and fraud detection. This allows us to prioritize granting access to highly passionate fans who truly desire the experience. Future Outlook With 'ASOBI ID' as the foundation, SUKISUKI will further accelerate data integration across all fan touchpoints, from digital content to real-world experiences. We aim to create mechanisms that seamlessly connect fans and artists while capturing the full extent of fan passion. Furthermore, Asobidas intends to expand this 'Fan Engagement AX Platform' to cover all genres—from pop culture to sports and traditional culture—deploying diverse fan business content including fan clubs and e-commerce. By leveraging AI, we will provide deep, personalized experiences for every individual fan. About SUKISUKI A fan engagement platform featuring over 70 artists affiliated with Asobisystem. It offers various content to connect fans and artists, including online lotteries, online meet-and-greets, and online trading cards. Company Overview Company Name: Asobidas Inc. Representative: CEO Mitsunori Tamura Headquarters: 6F Shibuya Crossroad Bldg., 1-29-1 Shoto, Shibuya-ku, Tokyo Established: July 2025 Capital: 150 million yen Major Shareholders: Asobisystem, Midas Capital, GENDA Website: https://asobidas.com

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Source: PR TIMES
Category: News

Asobisystem's 'SUKISUKI' Fan Engagement Platform Relaunches!

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