Joint Research: A Joint Research Paper on 'Turnover Intention of Young Regular Employees' with Bunkyo University has been published in the academic journal 'Global Business Journal'

Asmarq Co., Ltd. (Headquarters: Shibuya-ku, Tokyo, hereinafter 'the Company') announces that a research paper co-authored by Shigeo Takeda of the Marketing Communication Group, Management Planning Department, has passed the peer review of the Global Business Association and has been published in the association's journal 'Global Business Journal' (Vol.11 No.2, 2025).

This research is a joint research result of industry-academia collaboration by Kohtaro Ohashi of the Department of Information Science, Bunkyo University, Kanran Kuroda of the Graduate School of the same university, and the Company. Utilizing the Company's research panel (registered monitors), we conducted and analyzed a total of two follow-up surveys (longitudinal survey) from August 2023 (1st survey) to December 2024 (2nd survey follow-up survey).

Overview of the Published Paper

Title of the Paper

The Relationship Between Turnover Intention and Next Year's Turnover of Single Young Regular Employees Living Alone in the Four Major Metropolitan Areas

Published Journal

'Global Business Journal' Vol.11 No.2, 2025 (Global Business Association)

Authors

・Kohtaro Ohashi (Member, Department of Information Science, Bunkyo University) ・Kanran Kuroda (Student Member, Graduate School of Information Science, Bunkyo University) ・Shigeo Takeda (Non-member, Management Planning Department, Asmarq Co., Ltd.)

URL (DOI)

https://doi.org/10.32169/gbj.11.2_22

PDF

https://www.jstage.jst.go.jp/article/gbj/11/2/11_22/_pdf/-char/ja

Background and Purpose of the Research

In recent years, early turnover among the younger generation has been recognized as a serious social issue (so-called '7-5-3 problem'). In this research, we focused on 'single young regular employees living alone in major metropolitan areas (four major metropolitan areas)' who are particularly susceptible to changes in the environment and social isolation, and conducted a two-year follow-up survey (longitudinal survey) to examine how turnover intention leads to actual turnover. Additionally, we also analyzed the needs for 'reskilling' that contributes to engagement improvement.

Three Major Findings of This Research

Through the analysis of this research, the following three points have been clarified.

Identification of Factors Influencing Turnover Intention

It was confirmed that the current turnover intention of young employees is strongly influenced by the 'strength of loneliness', the 'quality of communication with supervisors', and 'satisfaction with compensation systems'.

Risk of Prolonged Turnover Intention (2.3 times)

While the previous year's turnover intention did not show a significant risk for 'actual turnover' in the following year, it was suggested that it increases the risk of 'maintaining turnover intention in the following year (a state of psychological stagnation continues)' by approximately 2.3 times. This is an important implication for preventing 'quiet quitting', which has been attracting attention in recent years.

Trends in 'Reskilling' Sought by Young Employees

It was suggested that in addition to IT skills, management, and language skills that directly relate to business, there is a high demand for skills that contribute to self-cultivation, such as writing and interpersonal skills.

Future Prospects and Company Initiatives

The results of this research show that in order for companies to retain young employees, it is extremely effective not only to improve labor conditions but also to 'build relationships with supervisors', 'create a workplace environment that addresses loneliness', and 'provide growth opportunities (reskilling) that the individual desires'.

The Company will continue to integrate reliable research data and academic insights to provide optimal solutions tailored to the changing labor market.

Related

Academic Support by Asmarq's 'Academic Research Team'

The Company has a team specializing in research support in the academic field, such as this joint research.

With over 500 support cases annually, we achieve 'quality that can withstand peer review', which is essential for academic research, based on strict criteria for 'data cleaning' and support for ethical review (IRB). Specialized staff accompany the design and implementation of the survey, providing thorough support so that researchers can focus on writing papers.

Companies considering joint research are encouraged to consult with us.

For details on academic research support for universities and research institutions, please refer to the following:

Asmarq Co., Ltd.

<Reference>

About Asmarq's Marketing Research Business

Asmarq supports corporate decision-making with proposal capabilities leveraging the industry's largest monitor base and diverse research methods.

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・Quantitative Research (Online Research) ・Qualitative Research (Group Interviews, In-depth Interviews) ・Online Interviews ・Home Visits (Home Visits) ・Mail Surveys ・Venue Surveys (CLT) ・Home Use Tests (HUT) ・Overseas Research (Qualitative & Quantitative) ・Research on Foreigners in Japan ・Academic Research (Academic Research) ・Research on Rare Diseases ・Research on People with Disabilities

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Asmarq Co., Ltd.

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[Company Profile]

With the mission of 'accurately providing consumer opinions to our customers', we operate a marketing research business leveraging the industry's largest monitor base.

Under a strict management system certified by ISO, we provide thorough panel quality management and professional planning to analysis in an integrated manner.

In addition to holding over 200 research seminars annually to disseminate information useful for marketing activities, we also develop HR Tech business by applying research technology, supporting both the business growth and organizational activation of our clients.

Company Name: Asmarq Co., Ltd. (ASMARQ Co., Ltd.) (Tokyo Stock Exchange Standard, Securities Code: 4197)

Representative: Representative Director Shoichi Machida

Established: December 2001

Headquarters: 4F, Shibuya Property Tower, 1-32-12 Higashi, Shibuya-ku, Tokyo

Business Description:

(1) Marketing Research Business (Online Research, Group Interviews, etc.)

(2) HR Tech Services (Humap)

(3) Temporary Staffing Business (Permit Number: Ha13-311841)

Company Website: https://www.asmarq.co.jp/

Recruitment Information: https://www.asmarq.co.jp/saiyou/

Operated Media: https://a-streaming.asmarq.co.jp/ (Webinar Video Platform 'A-streaming')