[Joint Seminar] Designing Purchase Motivation for Selected Healthcare Products: Research to 'Explore' Needs and Marketing to 'Enhance' Trust
ASMARQ and M3 Inc. (AskDoctors) will hold a free webinar on May 19, 2026, to discuss healthcare marketing strategies. The session will cover how to uncover consumer insights through research and build trust using a network of physicians.
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Designing Purchase Motivation for Selected Healthcare Products: Research to 'Explore' Needs and Marketing to 'Enhance' Trust
ASMARQ Co., Ltd. (Shibuya-ku, Tokyo; CEO: Shoichi Machida) will hold a joint seminar on May 19, 2026 (Tuesday) at 13:00 with M3 Inc. (Minato-ku, Tokyo; CEO: Itaru Tanimura), which operates a platform for medical professionals. The theme of the seminar is 'Designing Purchase Motivation for Healthcare Products.'
Recommended for:
- Those who want to differentiate their products from competitors.
- Those who want to understand the 'reasons for being chosen' from the perspective of real consumer voices.
- Those who want to establish effective promotion strategies despite strict advertising regulations.
Background:
Many healthcare product managers face the challenge of slow sales despite having products with excellent ingredients and solid evidence. In today's saturated healthcare market with strict advertising limits, simply listing functional benefits is not enough to stand out. To convince consumers to buy, two elements are essential: 'conviction' (motivation) that the product is necessary for them right now, and 'evidence' (trust) that the product is reliable.
In this seminar, ASMARQ, a research professional, and AskDoctors Research Institute (M3 Inc.), which has an extensive physician network, will present. ASMARQ will explain research methods to delve into consumer lifestyles and values to uncover the 'background of purchase' and 'true intentions.' AskDoctors Research Institute will introduce specific methods to add physician perspectives to these insights, building 'solid security' that allows consumers to choose with confidence.
Learn how to find the 'reason to be chosen' through research and deliver 'trust' through marketing. We invite you to find hints to accelerate your marketing activities.
Seminar Overview:
Title: Designing Purchase Motivation for Selected Healthcare Products: Research to 'Explore' Needs and Marketing to 'Enhance' Trust
Date and Time: May 19, 2026 (Tuesday), 13:00-14:00
Location: Zoom Webinar
Participation Fee: Free
Speakers:
- Aoi Kato, Researcher, ASMARQ Co., Ltd.
- Munetoshi Tsuda, Director of AskDoctors Research Institute, M3 Inc.
Details and Application: https://www.asmarq.co.jp/seminar/askdoctors_260519/
Program:
- Introduction
- Part 1: ASMARQ Co., Ltd. - Research to identify 'purchase motivation' and maximize promotion.
- Part 2: M3 Inc. - 'AskDoctors' for correctly communicating product value to consumers.
About ASMARQ's Marketing Research Business:
ASMARQ supports corporate decision-making with one of the industry's largest monitor bases and diverse research methods. Their solutions include quantitative research, qualitative research, online interviews, home-use tests, and international research.
Company Profile:
ASMARQ's mission is to provide accurate consumer opinions to clients. Under a strict management system certified by ISO, they provide professional services from planning to analysis. They also conduct over 200 research seminars annually and operate HR Tech businesses.
ASMARQ Co., Ltd. (Shibuya-ku, Tokyo; CEO: Shoichi Machida) will hold a joint seminar on May 19, 2026 (Tuesday) at 13:00 with M3 Inc. (Minato-ku, Tokyo; CEO: Itaru Tanimura), which operates a platform for medical professionals. The theme of the seminar is 'Designing Purchase Motivation for Healthcare Products.'
Recommended for:
- Those who want to differentiate their products from competitors.
- Those who want to understand the 'reasons for being chosen' from the perspective of real consumer voices.
- Those who want to establish effective promotion strategies despite strict advertising regulations.
Background:
Many healthcare product managers face the challenge of slow sales despite having products with excellent ingredients and solid evidence. In today's saturated healthcare market with strict advertising limits, simply listing functional benefits is not enough to stand out. To convince consumers to buy, two elements are essential: 'conviction' (motivation) that the product is necessary for them right now, and 'evidence' (trust) that the product is reliable.
In this seminar, ASMARQ, a research professional, and AskDoctors Research Institute (M3 Inc.), which has an extensive physician network, will present. ASMARQ will explain research methods to delve into consumer lifestyles and values to uncover the 'background of purchase' and 'true intentions.' AskDoctors Research Institute will introduce specific methods to add physician perspectives to these insights, building 'solid security' that allows consumers to choose with confidence.
Learn how to find the 'reason to be chosen' through research and deliver 'trust' through marketing. We invite you to find hints to accelerate your marketing activities.
Seminar Overview:
Title: Designing Purchase Motivation for Selected Healthcare Products: Research to 'Explore' Needs and Marketing to 'Enhance' Trust
Date and Time: May 19, 2026 (Tuesday), 13:00-14:00
Location: Zoom Webinar
Participation Fee: Free
Speakers:
- Aoi Kato, Researcher, ASMARQ Co., Ltd.
- Munetoshi Tsuda, Director of AskDoctors Research Institute, M3 Inc.
Details and Application: https://www.asmarq.co.jp/seminar/askdoctors_260519/
Program:
- Introduction
- Part 1: ASMARQ Co., Ltd. - Research to identify 'purchase motivation' and maximize promotion.
- Part 2: M3 Inc. - 'AskDoctors' for correctly communicating product value to consumers.
About ASMARQ's Marketing Research Business:
ASMARQ supports corporate decision-making with one of the industry's largest monitor bases and diverse research methods. Their solutions include quantitative research, qualitative research, online interviews, home-use tests, and international research.
Company Profile:
ASMARQ's mission is to provide accurate consumer opinions to clients. Under a strict management system certified by ISO, they provide professional services from planning to analysis. They also conduct over 200 research seminars annually and operate HR Tech businesses.