[Seminar] The Trap of 'Bias' in Unusable Data: Examples of Survey Design Failures and Countermeasures

ASMARQ Co., Ltd. (Shibuya, Tokyo; Representative Director: Shoichi Machida) is pleased to announce a short seminar on April 15, 2026, at 13:00, focusing on 'Response Bias in Surveys.' We will explain key points in survey design and optimal approaches for different methodologies.

Recommended for: - Those who want to improve the accuracy of their survey design. - Those who want to extract the 'true intentions' of consumers rather than just social niceties. - Those who feel a gap between survey results and market reality.

Background: This is part of ASMARQ's short seminar series designed to provide professional knowledge in a compact format. Have you ever felt that survey results were disconnected from reality? The cause often lies in 'bias'—the unconscious psychological tendencies of respondents. While it is impossible to eliminate bias entirely in web surveys, it is possible to minimize its impact through careful design. This seminar will introduce typical failure examples like 'social desirability bias' and 'title-induced bias,' along with countermeasures. We will also clarify the optimal approach for each survey method regarding how much of the survey purpose should be disclosed to respondents.