[Seminar Held] Customer Survey for International Visitors to Japan - Learning Design and Operation Know-how from Real-world Practices

株式会社アスマークは、2026年4月21日に訪日外国人を対象とした来店客調査に関するセミナーを開催します。このセミナーでは、調査設計から運用までのノウハウを現場視点で解説し、インバウンド戦略の精度向上を目指します。POSデータだけでは捉えにくい消費者の意識データを、来店客調査で効果的に把握する方法が紹介されます。定員は500名で、参加費用は無料です。
eventNQ 100/100出典：PR Times

📋 Article Processing Timeline

  • 📰 Published: April 9, 2026 at 21:00
  • 🔍 Collected: April 9, 2026 at 12:30
  • 🤖 AI Analyzed: April 18, 2026 at 10:32 (214h 2m after Collected)

ASMARQ Co., Ltd. (Higashi, Shibuya-ku, Tokyo; Representative Director: Shoichi Machida) will hold a seminar on Tuesday, April 21, 2026, at 13:00, on the theme of "Customer Surveys Targeting International Visitors to Japan," explaining know-how in survey design and operation from a practical perspective.

Click here for free application

Recommended for:

  • Those who want to understand the behavioral background and attitudes of inbound tourists more deeply

  • Those who want to grasp the specific methods and operational image of customer surveys (in-store exit surveys)

  • Those who want to learn highly accurate design and operation methods for foreign national surveys

Background

As the number of international tourists rapidly increases and the inbound market flourishes, many companies are prioritizing "deepening customer understanding." While behavioral data such as POS and human flow data are readily available, it is not easy to grasp the underlying attitudinal data, such as "why they bought it" or "what satisfied them and what disappointed them."

Customer surveys (in-store exit surveys) are an effective method for capturing these consumer sentiments. However, when trying to implement them, companies often face unique hurdles, ranging from operational aspects like securing locations and obtaining permissions, to engaging appropriate respondents and overcoming language barriers.

Even if time and cost are invested in conducting a survey, if the selection of methods or preliminary design is insufficient, only ambiguous answers may be obtained, or the voices of the target demographic may be missed, significantly reducing the accuracy of measures. In the highly competitive inbound market, the ability to correctly interpret customers' "true feelings" is a major key to business success.

This seminar will thoroughly explain "customer surveys for international visitors to Japan," which enhance the accuracy of inbound strategies. Based on extensive on-site experience with numerous surveys of international visitors, we will explain the realities of the field, not just the pleasantries, and the key points to ensure success.
We hope this opportunity will be of help in leading your inbound strategy to success.

Seminar Overview

Title: Survey Approach for International Visitors to Japan - Practical Points for Successful Inbound Strategy Learned from Case Studies

Date & Time: 2026.4.21 (Tue) 13:00-13:30

Capacity: 500 people

Participation Fee: Free

Speaker: Momoko Ogawa, Sales Department, ASMARQ Co., Ltd.

Participant Benefits: Free distribution of seminar materials

Program

  1. Optimal solutions for response quality and approach varying by nationality and attribute

  2. Survey questionnaire "three pitfalls" that lead to failure if treated the same as for Japanese respondents

  3. Key points for on-site operations that determine success

  4. Summary

Click here for free application

[ Past Related Seminars ]

  • Survey Approach for International Visitors to Japan - Practical Points for Successful Inbound Strategy Learned from Case Studies

https://a-streaming.asmarq.co.jp/movies/301

  • Overseas Surveys That Don't Fail - Explained in Checklist Format!

https://a-streaming.asmarq.co.jp/movies/294

▶After free membership registration, you can watch archived seminar videos anytime.

Click here to register for archived seminar viewing

ASMARQ Co., Ltd.

＜For Reference＞
■About Asmarq's Marketing Research Business
Asmarq supports corporate decision-making with its proposal capabilities, leveraging one of the industry's largest monitor bases and diverse research methodologies.
 https://www.asmarq.co.jp/

▼Asmarq's Main Research Solutions
・Quantitative Research (Internet Research)
・Qualitative Research (Group Interviews, Depth Interviews)
・Online Interviews
・Visit Surveys (Home Visits)
・Mail Surveys
・Venue Surveys (CLT)
・Home Use Tests (HUT)
・Overseas Surveys (Qualitative, Quantitative)
・Surveys of Foreign Residents in Japan
・Academic Research
・Rare and Intractable Disease Surveys
・Disability Surveys

＜Contact for Service Inquiries＞
ASMARQ Co., Ltd.
 Inquiry Form:https://www.asmarq.co.jp/form/inquiry_form/

【Company Overview】
With the mission of "accurately providing customer opinions to our clients," we operate a marketing research business utilizing one of the industry's largest monitor bases.
Under a strict management system that has acquired ISO certification, we provide thorough panel quality control and end-to-end services from planning to analysis by professionals.
In addition, we hold over 200 research seminars annually to disseminate information useful for marketing activities, and also develop HR Tech businesses that apply research technology,
supporting both client business growth and organizational revitalization.

Company Name: ASMARQ Co., Ltd. (Tokyo Stock Exchange Standard, Securities Code: 4197)
Representative: Representative Director Shoichi Machida
Established: December 2001
Head Office: Shibuya Property Tower 4F, 1-32-12 Higashi, Shibuya-ku, Tokyo
Business Activities:
(1) Marketing research business (internet research, group interviews, etc.)
(2) HR Tech services (Humap)
(3) Worker dispatching business (License number: Haken 13-311841)
Company Website:https://www.asmarq.co.jp/
Recruitment Information:https://www.asmarq.co.jp/saiyou/
Operated Media:https://a-streaming.asmarq.co.jp/(Webinar video platform "A-streaming")

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