Announcement of Patent Acquisition for Fully Automated Marketing Research Platform Utilizing Generative AI

ASMARQ Co., Ltd. (Representative Director: Shoichi Machida, Location: Shibuya-ku, Tokyo, hereinafter referred to as "the Company") is pleased to announce the acquisition of a patent for the core technology of its "Fully Automated Research Process Platform." This platform utilizes generative AI (artificial intelligence) and natural language processing technology to fundamentally transform the marketing research process, as detailed below.

Overcoming Structural Challenges in the Research Industry

In the traditional marketing research industry, significant manual labor has been involved in every step, from creating questionnaires to converting them into web survey screens, and then distributing and aggregating data. In particular, the process of digitizing questionnaires requires complex scripting knowledge, making "task individualization" reliant on skilled technicians a long-standing challenge.

At our company, this process alone consumed a massive 12,800 man-hours annually, and human errors caused by manual operations accounted for over 50% of research incidents.

"Context-Understanding AI" Realized by Patented Technology

The newly acquired patented technology forms the core of our SaaS platform. It enables generative AI to deeply analyze the text structure and context of questionnaires, automatically identify question types such as single-choice or multiple-choice, and directly generate online survey forms. Furthermore, it can accurately interpret complex branching conditions and display logic described in questionnaires to automatically construct dynamic question flows.

The greatest strength of this technology lies in our proprietary prompt engineering technique, specialized for the research industry, developed based on 41,500 hours of practical data annually. The high conversion accuracy and business suitability, unattainable by general-purpose AI, provide an overwhelming competitive advantage.

Value Brought by This Technology

The introduction of this technology will dramatically improve research productivity, reducing work hours by up to 70% and error rates by up to 90%. This will enable client companies to make decisions based on data that is overwhelmingly faster and more accurate than before. Furthermore, by eliminating individualization, a system capable of conducting high-quality research regardless of specialized knowledge will be established, strengthening the overall responsiveness of the organization.

Moving forward, we will first thoroughly verify the technology through its full utilization in our own operations, followed by a limited offering to partner companies. The final stage will be the full-scale deployment of this technology as a SaaS platform, planning to widely offer it to research companies and operating companies both domestically and internationally through subscriptions and API formats. We aim to become a leading company driving the digital transformation (DX) of the entire industry, not just a provider of research services, and will continue to challenge ourselves to create new value.

[Inquiries]

ASMARQ Co., Ltd. IR Department
Email: ir@asmarq.co.jp