Connecting "Theory" and "Practice" through Industry-Academia Collaboration, Co-creating the Future of Research and Academia

Asmarq's Dream: "Co-creation of Research and Academia" Image Asmarq Co., Ltd. (Shibuya-ku, Tokyo; Representative Director: Shoichi Machida) aims to realize a society where university learning and corporate practice are not separated, but rather where mutual knowledge flows, simultaneously advancing the resolution of social issues and the development of next-generation talent. To achieve this, we provide a mechanism to connect university education and research with real society through industry-academia collaboration, such as lecturing at university courses and providing proprietary survey data, thereby promoting practical PBL (Project-Based Learning) education. ## Research Professionals Who Gather Voices and Transform Them into Value Asmarq is a company centered on marketing research (market surveys). What are consumers thinking, what problems do they face, and what do they seek? We collect and analyze these "voices" through surveys and interviews, connecting them to decision-making for companies and organizations. In recent years, we have also focused on the HR domain (Humap), which visualizes the "voices of employees" working in companies and supports organizational improvement. In addition, we are committed to supporting academic research by universities and research institutions, promoting research through recruiting subjects and collecting data according to research designs. Our mission is not merely to collect data, but to interpret the insights behind it and transform them into value that leads to corporate activities, academic research, and the realization of a better society. ## Expertise and Track Record Supporting Academic Research Research includes "business research" and "academic research." Among these, academic research is a highly specialized field that requires not only novelty, validity, and reliability, but also consideration for research objectives and ethical aspects. At Asmarq, a specialized team dedicated to academic research handles over 500 cases annually. Leveraging the adaptability cultivated through business research and deep knowledge of academic research, we provide consistent support from survey design to delivery. We do not view academic research merely as a means of data acquisition. We believe it is a foundation that supports researchers' and students' inquiries, leading to the creation of new knowledge and social value. We will continue to earnestly engage in research support that contributes to the quality and outcomes of research. ■ Industry-Academia Collaboration Examples https://www.asmarq.co.jp/industry-academia/ ## Asmarq's Dream: A Society Where the Research Industry and Academic Domain Resonate Our dream is to realize a society where university learning and corporate practice are not separated, but rather where mutual knowledge flows, simultaneously advancing the resolution of social issues and the development of next-generation talent. To achieve this, we first work to reduce the burden of practical research work faced by researchers. By having our academic research team support subject recruitment and survey operations, we create an environment where researchers can concentrate on the thinking and discoveries they should primarily focus on. At the same time, we provide students with opportunities to share knowledge on marketing research and data science, and to engage with actual survey data. This creates opportunities for them to connect their learning with real society and experience how their analysis can benefit society. Moving forward, through collaboration with universities nationwide, we will promote the creation of an environment where academia and business mutually generate value, aiming to realize a society where the research industry and academic domain resonate. ■ Related Services Academic Research for Universities and Research Institutions: https://www.asmarq.co.jp/academic/ Academic Research Support for Universities and Research Institutions: https://www.asmarq.co.jp/academicresearch/ Asmarq Co., Ltd. ■ About Asmarq's Marketing Research Business Asmarq supports corporate decision-making with its proposal capabilities, leveraging one of the industry's largest monitor bases and diverse research methods. https://www.asmarq.co.jp/ ▼ Asmarq's Main Research Solutions - Quantitative research (internet research) - Qualitative research (group interviews, depth interviews) - Online interviews - Home visits - Mail surveys - Venue surveys (CLT) - Home use tests (HUT) - Overseas research (qualitative/quantitative) - Research on foreign residents in Japan - Academic research - Research on intractable and rare diseases - Research on people with disabilities Asmarq Co., Ltd. Inquiry Form: https://www.asmarq.co.jp/form/inquiry_form/ 【Company Overview】 With the mission of "accurately providing consumer opinions to our clients," we operate a marketing research business utilizing one of the industry's largest monitor bases. Under a strict management system with ISO certification, we provide thorough panel quality control and end-to-end support from planning to analysis by professionals. Furthermore, we hold over 200 research seminars annually to disseminate information useful for marketing activities, and also develop HR Tech businesses applying research technology, supporting clients in both business growth and organizational revitalization. Company Name: ASMARQ Co., Ltd. (TSE Standard, Securities Code: 4197) Representative: Shoichi Machida, Representative Director Established: December 2001 Head Office: Shibuya Property Tower 4F, 1-32-12 Higashi, Shibuya-ku, Tokyo Business Activities: (1) Marketing Research Business (internet research, group interviews, etc.) (2) HR Tech Services (Humap) (3) Temporary Staffing Business (License No.: Haken 13-311841) Company Website: https://www.asmarq.co.jp/ Recruitment Information: https://www.asmarq.co.jp/saiyou/ Operated Media: https://a-streaming.asmarq.co.jp/ ("A-streaming" webinar video platform)