With the Power of Marketing Research, Japanese Companies Will Be Loved Like "Local Brands" Anywhere in the World

Asmarq Co., Ltd. (Shibuya-ku, Tokyo; Representative Director: Shoichi Machida) aims to realize a society where the excellent products, services, and technologies of Japanese companies, along with the passion embedded within them, are understood across borders, deeply penetrate the lives of local consumers worldwide, and continue to be loved across generations.

To achieve this, we go beyond mere data collection. We provide "Global Marketing Research" that deciphers the business customs, cultures, and deep-seated insights of people living in various countries, transforming Japanese companies' overseas expansion decisions into unwavering conviction.

## Making "Japanese Quality Research" a Global Standard.
For over 20 years, Asmarq has supported various clients in making "reliable decisions based on data" through its marketing research business. Our track record of over 6,600 domestic surveys annually is underpinned by uncompromising data quality and management systems.

We apply this "Japanese quality" research know-how to the global domain, establishing a thorough management system that doesn't leave everything to local partners, from survey design for web questionnaires to data checks and recruitment of interview participants.

Leveraging an extensive network spanning North America, Asia, Europe, Africa, the Middle East, and South America, we continuously meet the demands of Japanese marketers who want to "know the local reality."

## The Power to Break Through the "Cultural Wall" Beyond the "Language Barrier"
In marketing research for global expansion, many marketers are troubled by the "localization" barrier.

Various ethnicities, customs, and cultures exist worldwide, and the same templates used in Japan cannot be applied to survey design. "Localization" is necessary for quantitative survey questionnaires and qualitative interview flows.

Directly translated questionnaires may not be correctly understood by local consumers, and making decisions based on incorrect data can lead to strategic errors and business failure. For success, "reliable experience and knowledge" are essential.

## Asmarq's Expertise in Global Research Supporting Overseas Expansion
- Over 1,000 global project achievements in extensive research.
- High-quality research management system with international product certification standard "ISO 20252" acquisition.
- Professional team with ESOMAR full members, ensuring world-standard research ethics and quality.

We aspire to be a "bridge" between different cultures, not just a conveyor of research results.

What's important is not just language translation, but aligning local people's reactions to products and services with Japanese sensibilities, fostering a deep understanding that transcends cultural barriers. Drawing on our accumulated memories of dialogue with consumers, we aim for a future where the "true feelings" and "wishes" of people worldwide can be correctly shared across borders.

## Supporting "Confident Global Expansion" with Accurate Data
Through supporting many companies challenging the world, we have witnessed the following insights:
- "A feature we thought was our strength became a barrier in the local culture."
- "Local 'daily life scenes' that couldn't be seen through numbers became clearer through research."
- "Survey results became a common language for the team, allowing us to confidently proceed with overseas investment."

Understanding local "facts" with accurate data. This process is the turning point that determines success in global business. Asmarq will continue to be that bridge through research, supporting the challenges of Japanese companies.

## Asmarq's Dream: A "Compass" for All Japanese Companies on the World Stage
Our dream is to create an environment where all Japanese companies, from major corporations to startups, with ambition, can confidently spread their wings globally.

To achieve this, we will continue to refine our global research skills, strengthen our worldwide partnerships, and consistently provide "reliable insights" even in distant markets.

We will create a future where "value originating from Japan" is welcomed worldwide, with the power of marketing research.

## Related Services
Overseas Surveys (Questionnaire Surveys): https://www.asmarq.co.jp/global-research/
Overseas Surveys (Interview Surveys): https://www.asmarq.co.jp/global-research/g-teiseichousa/
Asia Marketing Research: https://www.asmarq.co.jp/asia-marketing-research/
Market Research for Foreign Residents in Japan: https://www.asmarq.co.jp/foreigner/