Connecting Theory and Practice through Industry-Academia Collaboration to Co-create the Future of Research and Academia
ASMARQ Co., Ltd. announces its commitment to industry-academia collaboration, bridging university learning with corporate practice. Supporting over 500 academic projects annually, they aim to foster next-generation talent and solve social issues by integrating academic insights with practical research expertise.
📋 Article Processing Timeline
- 📰 Published: April 1, 2026 at 18:00
- 🔍 Collected: April 1, 2026 at 09:36
- 🤖 AI Analyzed: April 21, 2026 at 08:14 (478h 38m after Collected)
ASMARQ Co., Ltd. (Shibuya, Tokyo; CEO: Shoichi Machida) aims to realize a society where university learning and corporate practice are not divided but interconnected, allowing knowledge to flow freely to solve social issues and develop the next generation of talent.
To achieve this, we provide mechanisms to connect university education and research with the real world through industry-academia collaboration, such as guest lectures and providing proprietary survey data, thereby promoting practical PBL (Project-Based Learning) education.
## Professionals Who Collect Voices and Turn Them into Value
ASMARQ is a company centered on marketing research (market surveys). We collect and analyze the 'voices' of consumers—what they think, what troubles them, and what they desire—through questionnaires and interviews, connecting these insights to the decision-making of companies and organizations.
In recent years, we have also focused on the HR field (Humap), visualizing the 'voices of employees' to support organizational improvement. Additionally, we are strengthening our support for academic surveys conducted by universities and research institutions, supporting the advancement of research through participant recruitment and data collection tailored to specific survey designs.
Our mission is not merely to collect data but to decipher the insights behind it and transform them into value that leads to corporate activities, academic research, and the realization of a better society.
## Expertise and Track Record Supporting Academic Surveys
Research is divided into 'business surveys' and 'academic surveys.' Academic surveys, in particular, require not only novelty, validity, and reliability but also a high level of expertise to handle considerations for research objectives and ethics.
At ASMARQ, a specialized academic survey team handles over 500 cases annually. Utilizing the adaptability cultivated in business research and deep insights into academic surveys, we provide consistent support from survey design to delivery.
We do not view academic surveys simply as a means of data acquisition. We believe they are the foundation that addresses the questions of researchers and students, supporting the creation of new knowledge and social value beyond. We will continue to work sincerely on research support that leads to quality and results in research.
■ Industry-Academia Collaboration Examples:
https://www.asmarq.co.jp/industry-academia/
## ASMARQ's Dream: A Society Where the Research Industry and Academic Field Resonate
Our dream is to realize a society where university learning and corporate practice are not divided, but where mutual knowledge flows, simultaneously progressing the solution of social issues and the development of next-generation talent.
Toward this realization, we will first work to reduce the burden of survey operations faced by researchers. By having our academic survey team support participant recruitment and survey management, we create an environment where researchers can concentrate on the thinking and discovery they should originally focus on.
At the same time, for students, we share knowledge related to marketing research and data science and provide learning opportunities through actual surveys.
To achieve this, we provide mechanisms to connect university education and research with the real world through industry-academia collaboration, such as guest lectures and providing proprietary survey data, thereby promoting practical PBL (Project-Based Learning) education.
## Professionals Who Collect Voices and Turn Them into Value
ASMARQ is a company centered on marketing research (market surveys). We collect and analyze the 'voices' of consumers—what they think, what troubles them, and what they desire—through questionnaires and interviews, connecting these insights to the decision-making of companies and organizations.
In recent years, we have also focused on the HR field (Humap), visualizing the 'voices of employees' to support organizational improvement. Additionally, we are strengthening our support for academic surveys conducted by universities and research institutions, supporting the advancement of research through participant recruitment and data collection tailored to specific survey designs.
Our mission is not merely to collect data but to decipher the insights behind it and transform them into value that leads to corporate activities, academic research, and the realization of a better society.
## Expertise and Track Record Supporting Academic Surveys
Research is divided into 'business surveys' and 'academic surveys.' Academic surveys, in particular, require not only novelty, validity, and reliability but also a high level of expertise to handle considerations for research objectives and ethics.
At ASMARQ, a specialized academic survey team handles over 500 cases annually. Utilizing the adaptability cultivated in business research and deep insights into academic surveys, we provide consistent support from survey design to delivery.
We do not view academic surveys simply as a means of data acquisition. We believe they are the foundation that addresses the questions of researchers and students, supporting the creation of new knowledge and social value beyond. We will continue to work sincerely on research support that leads to quality and results in research.
■ Industry-Academia Collaboration Examples:
https://www.asmarq.co.jp/industry-academia/
## ASMARQ's Dream: A Society Where the Research Industry and Academic Field Resonate
Our dream is to realize a society where university learning and corporate practice are not divided, but where mutual knowledge flows, simultaneously progressing the solution of social issues and the development of next-generation talent.
Toward this realization, we will first work to reduce the burden of survey operations faced by researchers. By having our academic survey team support participant recruitment and survey management, we create an environment where researchers can concentrate on the thinking and discovery they should originally focus on.
At the same time, for students, we share knowledge related to marketing research and data science and provide learning opportunities through actual surveys.