What is the purpose of the ASKUL EC Marketing Lab?

To return data to society and realize a 'Sustainable Hub' through collaboration between companies and suppliers.

Supplier companies can join via B2B, B2C, or both plans.

Is data security ensured?

Yes, no personal information is included, ensuring safe data sharing.

What's new in Phase 3?

Cross-company data access by category enables more accurate analysis.

Has the performance report been improved?

Yes, visibility has been enhanced for easier understanding and use.

ASKUL EC Marketing Lab Launches Phase 3 with Participation from 111 Companies Starting June

Published Jun 16, 2026 7:00 PM ・ Updated Jun 16, 2026 8:55 PM ・ 10 min read ・ Source: PR TIMES

ASKUL Co., Ltd. has launched Phase 3 of the 'ASKUL EC Marketing Lab' in June 2024, with 111 participating companies and approximately 260 researchers. By expanding B2B data sharing to category-level cross-company insights, ASKUL aims to accelerate data-driven decision-making in e-commerce marketing.

ASKUL Co., Ltd. (Headquarters: Koto-ku, Tokyo; President and CEO: Akihisa Yoshida; hereinafter 'ASKUL') has launched Phase 3 of the 'ASKUL EC Marketing Lab' (hereinafter 'the Lab') this month.

Guided by the principle that 'data should be returned to society and actively utilized,' ASKUL established the 'LOHACO EC Marketing Lab' in 2014. Building on this expertise, in 2024, the company expanded its scope by opening access to B2B big data (※1), relaunching the initiative as the 'ASKUL EC Marketing Lab.' This phase will involve 111 participating companies and approximately 260 researchers, jointly accelerating data-driven value creation and e-commerce marketing activities.

Previously, under the B2B plan (※2) introduced two years ago, suppliers were only provided with data on their own products. Starting this year, however, suppliers can now access data on other companies' products within the same category as their own. This enables a comprehensive understanding of category-wide trends and sales fluctuations, supporting more accurate analysis and enhanced decision-making in product assortment, promotional strategies, and product development. Additionally, ASKUL has improved the usability and visual clarity of performance reports, providing a more intuitive and accessible data utilization platform.

Moving forward, ASKUL will continue to leverage the Lab's activities to connect customers and suppliers, aiming to provide a data-driven foundation for realizing a 'Sustainable Hub'—a collaborative ecosystem for creating sustainable value—and to foster a space for learning and growth in e-commerce marketing.

(※1) The open data does not include personal information such as names or dates of birth.

(※2) The Lab offers three participation plans: ① B2B, ② B2C, or ③ both B2B and B2C.

Participating Companies (111 companies)

Earth Pharmaceutical Co., Ltd., Iris Ohyama Co., Ltd., Iris Foods Co., Ltd., Asahi Beverage Co., Ltd.,

Asahi Group Foods, Ltd., Asahi Breweries, Ltd., Ajinomoto Co., Inc., Ajinomoto AGF, Inc.,

Arata Inc., EBS Inc., Ito En, Ltd., Itochu Foods Co., Ltd.,

Itochu Retail Link Co., Ltd., A&T Inc., Ezaki Glico Co., Ltd.,

SS Pharmaceutical Co., Ltd., Estee PRO Inc., S&B Foods Inc.,

NS Farfa Japan Co., Ltd., M.S.C. Inc., ELECOM Co., Ltd.,

Oji Nepia Co., Ltd., Otsuka Foods Co., Ltd., Otsuka Pharmaceutical Co., Ltd., Oyatsu Company Inc.,

ORBIS Inc., Kao Group Customer Marketing Co., Ltd., Kagome Co., Ltd.,

Katagiri Bussan Co., Ltd., Key Coffee Co., Ltd., Canon Marketing Japan Inc.,

Kewpie Corporation, Kirin Brewery Company, Limited, Kirin Beverage Company, Limited, KING JIM Co., Ltd.,

Kracie Home Products Sales Co., Ltd., Corex Shin'ei Co., Ltd., KOSÉ Cosmetics Sales Co., Ltd., KOSÉ Cosmeport Co., Ltd., Coca-Cola Bottlers Japan Inc., Kokubun Tokyo Area Co., Ltd.,

KOKUYO Co., Ltd., Kobayashi Pharmaceutical Co., Ltd., THERMOS LLC, Sakura Cray-Pas Co., Ltd., Saraya Co., Ltd., Sunstar Inc., Suntory Limited, Suntory Foods Limited, Sanwa Manufacturing Co., Ltd.,

JNTL Consumer Health Co., Ltd., J-Oil Mills, Inc., Shiseido Japan Corporation,

Shimizu Foods Co., Ltd., Shimozima Co., Ltd., Showa Glove Co., Ltd., Johnson Co., Ltd.,

3M Japan Limited, ZEBRA Co., Ltd., Daiichi Sankyo Healthcare Co., Ltd., Oji Paper Co., Ltd.,

Taisho Pharmaceutical Co., Ltd., Dainihon Jochugiku Co., Ltd., Dainippon Pharmaceutical Co., Ltd.,

Daiwa Boeki Information Systems Co., Ltd., TANITA Corporation, Chifure Holdings Co., Ltd.,

Tokyo Shoko Sha Co., Ltd., Toyo Suisan Kaisha, Ltd., Tombow Pencil Co., Ltd., Nakayama Fukuya Co., Ltd., Natori Co., Ltd.,

Nisshin OilliO Group Ltd., Nissin Foods Holdings Co., Ltd., Nisshin Seifun Group Inc.,

Nippon Paper Crecia Co., Ltd., Nitto Denko Corporation, L'Oréal Japan Holdings K.K., Nestlé Japan Ltd.,

PILOT Corporation, House Foods Corporation,

Panasonic Marketing Japan Co., Ltd., P&G Japan GK, Hisago Co., Ltd.,

Fine Today Inc., Brother Sales Ltd., PLUS Co., Ltd.,

Pokka Sapporo Food & Beverage Ltd., MAX Co., Ltd., Mitsui Norin Co., Ltd.,

Mizkan Holdings Corporation, Mitsubishi Pencil Tokyo Sales Co., Ltd., Melodian Inc., Morinaga & Co., Ltd.,

Morinaga Milk Industry Co., Ltd., Yamaki Co., Ltd., YAMASAKI SANGYO Co., Ltd., UCC Ueshima Coffee Co., Ltd., Yuwa Co., Ltd.,

Unicharm Corporation, Unilever Japan Customer Marketing Co., Ltd.,

Lion Corporation, Lion Hygiene Co., Ltd., Lion Pet Care Co., Ltd.,

LIHIT LAB. Inc., LIVIDU CORPORATION, Ryohin Keikaku Co., Ltd.,

Reckitt Benckiser Japan K.K., LEC Corporation, Rohto Pharmaceutical Co., Ltd.,

LOTTE Co., Ltd. (in alphabetical order)

● ASKUL EC Marketing Lab Launches Phase 2 with 116 Participating Companies

https://pdf.irpocket.com/C0032/Z6af/Imln/HSF3.pdf

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Source: PR TIMES
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ASKUL EC Marketing Lab Launches Phase 3 with Participation from 111 Companies Starting June

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Participating Companies (111 companies)

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