AI Diet Management App 'Asken' Surpasses 14 Million Members, Launches Commemorative Campaign

asken Inc. (Shinjuku-ku, Tokyo; President and CEO: Jiro Amatsu), hereafter referred to as 'the Company,' is pleased to announce that its AI diet management app 'Asken,' the No. 1 app of its kind in Japan*¹, has surpassed 14 million cumulative members as of May 2026. We extend our heartfelt gratitude to all users who regularly use 'Asken.' To celebrate this milestone of 14 million members, the 'Asken' app will host campaigns offering luxury prizes to express our appreciation to our customers. ■ Overview of the '14 Million Members Commemorative Campaign' To celebrate reaching 14 million members, the following two campaigns will be held. 1. '14 Million Members Celebration♪ 5-Day Meal Logging Challenge' Within the 'Asken' app, a '14 Million Members Celebration♪ 5-Day Meal Logging Challenge' will be held, where participants who log their meals for five days during the campaign period will be entered into a lottery to win the following prizes. Please check the 'Announcements' and 'Challenges' sections within the 'Asken' app for details. 【Period】 May 27, 2026 (Wed) 10:00 AM to June 17, 2026 (Wed) 11:59 PM* *The deadline to join the challenge is June 10, 2026 (Wed) 11:59 PM. 【Prizes】 ・COSORI Air Fryer 4.7L Gray (1 winner) ・Iris Ohyama Low-Temperature Cooker LTC-04-H Warm Gray (1 winner) ・Van Houten's Gut Health Cocoa, 2 bags [Food with Function Claims] (12 winners) ・Ezaki Glico Almond Koka PROTEIN & 2-item set (12 winners) ・Toyo Recording Super Noodle 3-meal set (5 winners) ・YUWAERU Nekase Genmai® 4-mix 6-meal set (5 winners) ・Book 'Asken Official 200-Calorie Sweets Encyclopedia' (5 winners) 2. '14 Million Members Celebration! Friend Referral Campaign' When you introduce 'Asken' to your friends and family, both the referrer and the new member who joins through the referral will receive a 100 yen Amazon Gift Code. Why not start a healthy habit with your loved ones? Please check the 'Announcements' section in the 'Asken' app for details. 【Benefits】 ・Referrer Benefit: Receive a 100 yen Amazon Gift Code for each person who joins through your referral (up to 5 people) (*) ・New Member Benefit: All new members will receive a 100 yen Amazon Gift Code. Additionally, they can try the premium features, normally available for a 7-day trial, for 30 days. 【Period】 May 27, 2026 (Wed) 10:00 AM to June 9, 2026 (Tue) 11:59 PM *To be eligible for the referrer benefit, the new member must complete the referral code entry within 7 days of joining. The Company will focus on building and evolving its unique 'AI Food Life Coaching Engine,' which combines the life-log data (collective intelligence) from 14 million users' meal records, the knowledge of nutrition and registered dietitians (expert intelligence), and each individual's lifestyle data (personal intelligence), powered by generative AI, to significantly innovate the 'Asken' app experience. By personalizing suggestions through in-app dialogue and automating meal logging, we will create an experience where users can focus more on 'enjoying food and becoming healthier.' Please look forward to the future evolution of 'Asken.' ■ About the AI Diet Management App 'Asken' 'Asken' is an AI diet management app that allows you to see the calories and nutrients of your meals simply by scanning food images or barcodes. It provides an at-a-glance view of your intake versus your personalized target energy and nutrient goals. The app offers feedback and dietary advice supervised by registered dietitians, helping users reflect on their meals and improve their 'food selection skills' by knowing what to eat next. 'Asken' aims to become a 'personal dietitian' for everyone through the power of technology, striving to realize healthy eating habits at every life stage. ・No. 1 in Japan for downloads, revenue, and active users*¹ ・Over 14 million cumulative members*² ・Over 150,000 menu items ・Graphs showing surplus/deficiency for calories and 14 nutrients*³ ・Over 200,000 AI-generated advice patterns ・Over 10 billion meal records logged*⁴ *1: Based on Sensor Tower data for 'Nutrition & Diet' category in Japan's App Store and Google Play Store combined, for downloads, revenue, and active users from 2022 to 2025 (as of Jan 2026). *2: Cumulative members as of May 2026. *3: For the Asken Diet Basic course. The types of nutrients displayed vary by dietary advice course. *4: Cumulative meal records as of Dec 2025. Official 'Asken' Website: https://www.asken.jp Name: AI Diet Management App 'Asken' Price: Free to download (with in-app purchases) Supported OS: iOS/Android Store URLs: 【App Store】https://apps.apple.com/jp/app/id687287242 【Google Play】https://play.google.com/store/apps/details?id=jp.co.greenhouse.asken ・Received the 'Excellence Award' at the 3rd Japan Service Awards, a system of commendation by the Prime Minister for 'innovative and excellent services' (2020). ・'Asu-mama Course for Pregnancy and Lactation' within 'Asken' won the Grand Prize in the [Fertility and Pregnancy Category] at the BabyTech® Awards 2022 (2022). ・Won both the 'Users' Choice' Grand Prize and the 'Best for Personal Growth' Grand Prize at the Google Play Best of 2022 (2022). ・'Asu-mama Course for Pregnancy and Lactation' won the 4th Japan Child-rearing Support Award (2023). ■ About asken Inc. With the mission of 'making people's tomorrow healthier than today' by combining nutritional knowledge and technology, we operate the following businesses: ・Development and operation of the AI diet management app 'Asken' ・Planning and operation of the online store 'asken SHOP' ・Advertising planning and production within 'Asken': Planning, production, and implementation of various advertising and tie-up measures for product/service promotion. ・Corporate provision of 'Asken': Group use for improving the dietary habits and health of company employees and local residents, and online specified health guidance utilizing 'Asken.' Established: October 1, 2007 Location: 42F Tokyo Opera City Tower, 3-20-2 Nishi-Shinjuku, Shinjuku-ku, Tokyo 163-1442 Corporate Site: https://www.asken.inc Company names, product or service names mentioned are trademarks, registered trademarks, or trade names of their respective companies. Ⓒasken Inc.