ASICS Japan to Launch Three Basketball Shoes in the “BLOOM BURST PACK” Collection

ASICS Japan will launch three models in its basketball shoe collection, the “BLOOM BURST PACK.” The collection consists of the “NOVA SURGE LOW 2,” “SWIFTACE,” and “UNPRE ARS LOW 3,” each designed for a different playing style. The manufacturer’s suggested retail prices range from 18,700 yen to 22,000 yen, including tax. Pre-orders begin on June 4, with early sales starting June 11 through the ASICS online store, ASICS Flagship Harajuku, and ASICS Grand Front Osaka. Pre-orders at sporting goods stores nationwide also begin on June 4, with sequential sales starting June 18. The collection is based on the concept “SEASON OF GROWTH & BLOOM,” combining the imagery of “plants blooming resiliently in harsh natural environments” with “athletes growing under the extreme conditions of the court.” The SPEED model “SWIFTACE,” which supports explosive speed, features the beach spider lily, a coastal flower that withstands sea winds. The BOUNCE model “NOVA SURGE LOW 2,” which assists jumping, features the lotus, which blooms about one meter above the water surface. The STABILITY model “UNPRE ARS LOW 3,” known for its stability, features the prickly pear cactus, which survives harsh desert environments. By pairing each plant with the characteristics of each shoe, the collection strengthens the connection between design and performance. For the SPEED model “SWIFTACE,” player Kotetsu Kurokawa commented that the navy and pink combination makes the design approachable for many people, while the pink accent gives the shoe a friendly feel for children. He also noted that the floral pattern appears not only on the heel but also on the toe, making it visible during play. The navy base makes the shoe easy to wear casually while maintaining a strong presence on court. He added that the design evokes speed and encourages more aggressive play, and that it matches well with his team’s navy colors and uniform. For the BOUNCE model “NOVA SURGE LOW 2,” player Yuta Watanabe said he likes the striking navy and yellow color scheme. He found the flower-inspired concept appealing, with the yellow shoelaces serving as an accent that naturally draws attention to the feet. He also appreciated the detailed design extending to the inner sole. Watanabe said he likes eye-catching designs and enjoys how pairing shoes in a color different from the uniform can focus more attention on the footwear. The model worn by Watanabe is a special version of the “NOVA SURGE 3” and differs from the retail model; the model being released is the low-cut “NOVA SURGE LOW 2.” For the STABILITY model “UNPRE ARS LOW 3,” player Takato Kato said that when he first saw the design, he felt it represented a new worldview not previously seen from ASICS. In addition to ASICS’ established high functionality, the vividness and fashion-forward impression stood out and immediately lifted his mood. He was especially drawn to the message of “indomitable spirit and toughness” expressed through the floral pattern, saying the shoe naturally gives players a more positive mindset. He described it as a shoe that raises motivation simply by putting it on and makes players want to get on the court quickly, adding that such emotionally engaging elements can positively affect performance. “SWIFTACE” was developed for players seeking speed on court, supporting quick cuts and explosive acceleration. Its midsole features the resin reinforcement part “SPEEDTRUSS,” which allows torsion only in necessary directions to support first-step speed and sharp, intense changes of direction. The outsole uses high-grip rubber and is designed to reduce time and power loss during cuts. Product number: 1063A142. Width: standard. Price: 22,000 yen including tax. Color: FRENCH BLUE/DARK TEAL. Sizes: 23.5 to 30.0 cm in 0.5 cm increments, plus 31.0 cm and 32.0 cm. Country of production: Vietnam. “NOVA SURGE LOW 2” supports jumping for players who need height, such as during rebounds. Its midsole uses the lightweight, highly responsive cushioning foam “FF BLAST PLUS,” providing excellent cushioning and bounce. Compared with the previous model, the outsole moves the toe spring position forward to support smoother push-offs. Product number: 1061A058. Width: standard. Price: 18,700 yen including tax. Color: FRENCH BLUE/DARK TEAL. Sizes: 24.0 to 30.0 cm in 0.5 cm increments, plus 31.0 cm and 32.0 cm. Country of production: Vietnam. “UNPRE ARS LOW 3” is a basketball shoe with strong stability, specialized for quick changes of direction. Its upper combines mesh fabric with a polyurethane film to support movements toward the front outer side, where force is especially concentrated. The sidewall structure, which helps suppress lateral movement during steps and supports powerful, quick cuts in the opposite direction, has been updated with external resin parts, enhancing the signature function of the UNPRE ARS series both visually and physically. The outsole extends widely toward the outer side, where body weight tends to be applied, improving stability. X-shaped flex grooves in the forefoot support push-offs in various directions. The shoe is recommended for players who need lateral cuts and driving power during intense movement. Product number: 1063A141. Width: standard. Price: 18,700 yen including tax. Color: FRENCH BLUE/DARK TEAL. Sizes: 24.0 to 30.0 cm in 0.5 cm increments, plus 31.0 cm and 32.0 cm. Country of production: Vietnam. ASICS Basketball website: https://www.asics.com/jp/ja-jp/mk/basketball. The BLOOM BURST PACK product page will open on June 4.