Advisory Staff Contract Signed with Basketball Player Kotetsu Kurokawa
ASICS Japan has signed an advisory staff contract with pro basketball player Kotetsu Kurokawa, featuring product collaboration and sports promotion.
📋 Article Processing Timeline
- 📰 Published: April 23, 2026 at 18:00
- 🔍 Collected: April 23, 2026 at 09:31
- 🤖 AI Analyzed: April 23, 2026 at 09:57 (25 min after Collected)
ASICS Japan has signed an advisory staff contract with basketball player Kotetsu Kurokawa (affiliation: Altiri Chiba).
The contract includes the use of our sporting goods such as shoes and apparel, advice on product development, and cooperation in advertising, catalogs, posters, electronic media including the internet, SNS promotions, and sales promotion activities.
This contract was realized because player Kurokawa has a high evaluation and trust in our products, and particularly sympathizes with our brand slogan 'Sound Mind, Sound Body' and our approach to nurturing the next generation.
'Sound Mind, Sound Body' originates from ASICS' founding philosophy 'Anima Sana In Corpore Sano' (A Sound Mind in a Sound Body), expressing that both mind and body can be enriched through exercise. Moving forward, in addition to supporting him through our products, we will work with player Kurokawa to communicate the wonder of sports and conduct activities to get many people involved in sports. We will also work with player Kurokawa on initiatives to help children, the leaders of the future, feel closer to professional players and develop an interest in basketball.
〇 Comment from Kotetsu Kurokawa
I am Kotetsu Kurokawa, and I have recently joined the ASICS family.
As I continue to play basketball, the words my father said to me, 'Genius cannot beat hard work,' remain an emotional pillar for me today. I continue to fight every day, believing that sparing no effort, no matter how difficult the situation, leads to growth. ASICS is a brand that faces manufacturing without compromise, and its attitude deeply resonates with these words.
Also, on my days off, I reset my mind by walking or immersing myself in nature, preparing my feelings for the next game. I feel that ASICS' brand slogan 'Sound Mind, Sound Body' is exactly what I practice on a daily basis.
Since I aim to be a player children admire, I want to be someone who makes professional players feel closer through events and makes them think, 'I want to be a pro.' I am deeply honored to walk alongside ASICS in embodying this desire, both as a player and as a mentor.
〇 Regarding the shoes worn by Kotetsu Kurokawa
■ SWIFTACE
Product Number: 1063A114.101
Price: 20,900 yen (tax included)
Color: Cool Mist x White
A shoe developed for players demanding speed on the court, supporting quick cutbacks and instantaneous speed. Equipped with a resin reinforcement part 'SPEEDTRUSS' in the midsole (the intermediate cushioning material between the upper and the sole), it allows twisting only in the necessary directions, supporting instantaneous speed from the first step and intense, quick cutback movements. The sole uses rubber with excellent grip, designed to allow direction changes with minimal time and power loss during cutbacks.
■ UNPRE ARS LOW 3
Product Number: 1063A113.020
Price: 17,600 yen (tax included)
Color: Cloud Gray x Storm Blue
The latest model of basketball shoes with excellent stability, specialized for quick cutbacks.
The upper supports movement outward to the front, where force is most likely to be applied, by laminating a polyurethane film onto mesh fabric. Starting with this model, the 'Side Wall Structure', which suppresses lateral wobbling by acting like a wall during steps and supports strong, quick cutbacks in the opposite direction, has been changed to external resin parts. The signature feature of the 'UNPRE ARS' series has been visually and physically updated.
The sole adopts a structure that significantly protrudes outward where weight tends to rest, enhancing stability. In addition, an X-shaped flex groove is provided in the front to support pushing off in various directions. Recommended for players who require side-to-side cutbacks and breakthrough power amidst intense movement.
■ NOVA SURGE LOW 2
Product Number: 1061A051.020
Price: 17,600 yen (tax included)
Color: Cloud Gray x Steel Gray
A shoe that assists jumps for players who require height, such as in rebounding. The midsole features a lightweight, highly resilient cushion foam material 'F
The contract includes the use of our sporting goods such as shoes and apparel, advice on product development, and cooperation in advertising, catalogs, posters, electronic media including the internet, SNS promotions, and sales promotion activities.
This contract was realized because player Kurokawa has a high evaluation and trust in our products, and particularly sympathizes with our brand slogan 'Sound Mind, Sound Body' and our approach to nurturing the next generation.
'Sound Mind, Sound Body' originates from ASICS' founding philosophy 'Anima Sana In Corpore Sano' (A Sound Mind in a Sound Body), expressing that both mind and body can be enriched through exercise. Moving forward, in addition to supporting him through our products, we will work with player Kurokawa to communicate the wonder of sports and conduct activities to get many people involved in sports. We will also work with player Kurokawa on initiatives to help children, the leaders of the future, feel closer to professional players and develop an interest in basketball.
〇 Comment from Kotetsu Kurokawa
I am Kotetsu Kurokawa, and I have recently joined the ASICS family.
As I continue to play basketball, the words my father said to me, 'Genius cannot beat hard work,' remain an emotional pillar for me today. I continue to fight every day, believing that sparing no effort, no matter how difficult the situation, leads to growth. ASICS is a brand that faces manufacturing without compromise, and its attitude deeply resonates with these words.
Also, on my days off, I reset my mind by walking or immersing myself in nature, preparing my feelings for the next game. I feel that ASICS' brand slogan 'Sound Mind, Sound Body' is exactly what I practice on a daily basis.
Since I aim to be a player children admire, I want to be someone who makes professional players feel closer through events and makes them think, 'I want to be a pro.' I am deeply honored to walk alongside ASICS in embodying this desire, both as a player and as a mentor.
〇 Regarding the shoes worn by Kotetsu Kurokawa
■ SWIFTACE
Product Number: 1063A114.101
Price: 20,900 yen (tax included)
Color: Cool Mist x White
A shoe developed for players demanding speed on the court, supporting quick cutbacks and instantaneous speed. Equipped with a resin reinforcement part 'SPEEDTRUSS' in the midsole (the intermediate cushioning material between the upper and the sole), it allows twisting only in the necessary directions, supporting instantaneous speed from the first step and intense, quick cutback movements. The sole uses rubber with excellent grip, designed to allow direction changes with minimal time and power loss during cutbacks.
■ UNPRE ARS LOW 3
Product Number: 1063A113.020
Price: 17,600 yen (tax included)
Color: Cloud Gray x Storm Blue
The latest model of basketball shoes with excellent stability, specialized for quick cutbacks.
The upper supports movement outward to the front, where force is most likely to be applied, by laminating a polyurethane film onto mesh fabric. Starting with this model, the 'Side Wall Structure', which suppresses lateral wobbling by acting like a wall during steps and supports strong, quick cutbacks in the opposite direction, has been changed to external resin parts. The signature feature of the 'UNPRE ARS' series has been visually and physically updated.
The sole adopts a structure that significantly protrudes outward where weight tends to rest, enhancing stability. In addition, an X-shaped flex groove is provided in the front to support pushing off in various directions. Recommended for players who require side-to-side cutbacks and breakthrough power amidst intense movement.
■ NOVA SURGE LOW 2
Product Number: 1061A051.020
Price: 17,600 yen (tax included)
Color: Cloud Gray x Steel Gray
A shoe that assists jumps for players who require height, such as in rebounding. The midsole features a lightweight, highly resilient cushion foam material 'F