Neurun, Inc., in strategic partnership with Asics, is launching its AI-powered running event information platform "RunConcierge" in Japanese for the first time at the Tohoku Fudo Marathon 2026 on April 19. This marks a significant step for RunConcierge's expansion into the Japanese race market. The platform, utilizing Google's latest AI technologies including generative AI, Google Maps, and Google Cloud, offers personalized information to runners and addresses multilingual information provision challenges for organizers. A new "Event Checklist" feature, also debuting in Japan, will provide comprehensive suggestions for gear, nutrition, accommodation, and local services, including online purchasing of food and sake offered at the marathon's aid stations and festival venues. The Asics booth will also host the "Run For Reforestation Challenge" (April 1-30) and the "GREEN BAG PROJECT."
Neurun, Inc., headquartered in Boston, USA, with Cade Netscher as CEO, developed RunConcierge. Asics has a strategic partnership with Neurun and has been the main sponsor of the Tohoku Fudo Marathon since its inception in 2014, marking its 12th year. The Tohoku Fudo Marathon, held on April 19, 2026, aims to connect Tohoku with the world through marathons, promoting regional exchange and industry through its focus on Tohoku's natural environment and local cuisine. RunConcierge integrates decades of race data into a multilingual interface, directly embedding into official race websites and participant dashboards. Key features include immersive 3D course previews via Google Maps, AI-powered real-time weather, smart search for race points, the new Event Checklist, and personalized transport and tourism suggestions. Additionally, the Asics booth at the marathon will host two free programs: the "Run For Reforestation Challenge" (April 1-30, plant a tree for every 5km run via ASICS Runkeeper app) and the "GREEN BAG PROJECT" (collection of unwanted sports apparel).
FACT BOX
- Source: PR TIMES
- Category: New Product機能実装, パートナーシップ, Event
FAQ
What is RunConcierge and who developed it?
RunConcierge is an AI-powered running event information platform developed by Neurun, Inc., a company headquartered in Boston, USA, with Cade Netscher as CEO.
What is the significance of Asics' involvement with the Tohoku Fudo Marathon?
Asics has a strategic partnership with Neurun and has been the main sponsor of the Tohoku Fudo Marathon since its inception in 2014, marking its 12th year of support.
What are the primary goals of the Tohoku Fudo Marathon?
The Tohoku Fudo Marathon aims to connect Tohoku with the world through marathons, promoting regional exchange and industry by highlighting Tohoku's natural environment and local cuisine.
What are some of the key features offered by RunConcierge?
Key features of RunConcierge include immersive 3D course previews via Google Maps, AI-powered real-time weather, smart search for race points, an Event Checklist, and personalized transport and tourism suggestions.
What special programs will be available at the Asics booth during the marathon?
The Asics booth will host two free programs: the 'Run For Reforestation Challenge,' where a tree is planted for every 5km run via the ASICS Runkeeper app, and the 'GREEN BAG PROJECT,' which collects unwanted sports apparel.