Focusing on Children's "Calmness" and "Waves of Concentration" that Have Increased "I Could Do It Just Now...". For "Slight Worries" Felt in Children's Daily Lives. A New Habit to Start at Home: "MAF ACE grow" is Born.

※MAF：Milk Active Formula

Asapharmaceutical Co., Ltd. (Headquarters: Minato-ku, Tokyo) will launch

the nutritional support jelly "MAF ACE grow" on its official EC site on April 2, 2026, focusing on children's daily condition and the habit-forming process for parents and children to continue together.

(※MAF：Milk Active Formula)

In recent years, as concerns about learning habits and concentration at home have increased,

"Not starting homework easily"

"Cannot switch tasks even after being told repeatedly"

"Stopping midway"

Have you ever been troubled by such situations with your child?

On the other hand, even with the same child, there are days when they can proceed without being prompted, and days when they can complete tasks. Parents often feel that their child's behavior varies from day to day, even when spending time in the same way.

MAF ACE grow is a product developed by focusing on this difference: "some days go well, and some days are difficult." It aims to support children's daily lives in a way that can be continued effortlessly at home, rather than starting something new and special.

■ For the worry of "I don't know what to do," a step that can be taken at home

Even if there are concerns about a child, it may not be serious enough to seek medical attention immediately.

However, there is anxiety about whether it is okay to leave things as they are.

Many parents feel "I don't know what to do." MAF ACE grow is designed as one option that can be incorporated at home in such situations.

■ Focusing on the reason why children's condition varies from day to day

The nutrients a child eats only have meaning when they are used in the body.

However, if the nutrients eaten are used up immediately, there may not be enough available later. In such a state, a child's homework, which was progressing well, might stop, or it might become difficult to switch to the next activity.

MAF ACE grow focuses on this point, combining milk-derived nutrients into two types: those used immediately in the body and those used over time. This unique blend is defined as "HYLACORE™" in MAF ACE grow.

■ Ingredients

This product also contains a combination of nutrients necessary for development.

These nutrients, such as those used for daily activities, those for continuous use, and those involved in the internal environment of the body, are not just one but a combination that affects daily condition.

▶Whey-derived protein / Abundant B vitamins

→These are nutrients involved in using nutrients taken from meals in the body.

▶DHA / Iron / Zinc

→We focus on nutritional balance during growth and nutrients that tend to be deficient.

Furthermore, we also focus on ingredients involved in the internal environment of the body, such as PQQ and L-Ergothioneine.

■ Easy to continue daily and reliable quality

・No artificial colors

・Manufactured in a factory compliant with domestic GMP standards (manufacturing system based on quality control standards)

・Jelly type, easy to incorporate

・Individually packaged, easy to carry

・Easy-to-drink apple flavor

■ Parent-child collaborative "30-day Challenge"

The 30-day challenge card included with this product is not just a checklist.

It is part of a habit design to help children accumulate small achievements where they feel "I did it again today," and for parents to easily notice those changes.

Based on the premise that condition varies from day to day, the goal is to continue little by little, rather than aiming for perfection.

This card makes it easier for parents and children to share this idea.

By making daily actions visible, children are more likely to continue positively, and parents can more easily perceive "they did this much today." A significant value of this initiative is that it can lead to more positive conversations within the family through the product.

■ Social Initiatives

This product uses artwork from "ParalymArt®," an activity that supports artists with disabilities, for its packaging.

Additionally, a portion of the sales is donated to the Meldia Foundation, a general incorporated foundation that supports children and people with disabilities. While being a product that supports daily life, it also contributes to society.

■ Founder's Thoughts

This product was developed based on the founder's own childhood experiences.

In an era when the term "developmental characteristics" was not as common as it is today, the founder was often criticized for difficulty concentrating, making many mistakes, and restlessness, leading to feelings of inadequacy.

At the same time, the family watching over also felt anxiety and confusion. Now, as adults, understanding and support for children have gradually progressed. Nevertheless, the reality that many parents struggle with "how to interact" at home remains unchanged.

Asapharmaceutical Co., Ltd., under the philosophy of "delivering what is needed to those who need it," developed MAF ACE grow with the desire to provide an option that can be incorporated into daily life for such families.

■ Doctors also empathize with the importance of "continuing effortlessly at home"

Dr. Yusuke Shito, who disseminates information in the medical field, commented on the concept of this product as follows:

"It is important to continue in a way that can be naturally incorporated into daily life, rather than 'forcing something.' Creating a way to continue little by little at home, rather than aiming for perfection, will be a support."

Disseminates information in the medical and health fields, operating a YouTube channel with over 110,000 subscribers.

He advocates the importance of health habits that can be easily incorporated into daily life and has gained wide support.

■ Product Overview

Product name: MAF ACE grow

Release date: April 2, 2026

Price: 12,000 yen (excluding tax)

Contents: 300g (10g x 30 packets)

Sales method: Official EC site

■ Company Overview

Asapharmaceutical Co., Ltd. WEB: https://asapharma.jp/

Location: 1-3-9 Azabujuban, Minato-ku, Tokyo

Representative Director: Tomoko Iwase

Business activities: Manufacturing and sales of supplements / Development and sales of various cosmetics / Development and sales of various products / Consulting for private clinics