Focusing on Children's 'Calmness' and 'Concentration Waves' that Increased with "I could do it just a moment ago...". For the "Slight Anxiety" felt in Children's Daily Lives. A New Habit to Start at Home: "MAF ACE grow" is Born

※MAF: Milk Active Formula

Asa Pharmaceutical Co., Ltd. (Headquarters: Minato-ku, Tokyo) will launch

"MAF ACE grow" (Maff Ace Grow), a nutritional support jelly focused on children's daily conditions and creating habits that parents and children can continue together, on its official EC site on April 2, 2026.

(*MAF: Milk Active Formula)

In recent years, as concerns about learning habits and concentration at home have increased,

"My child doesn't start homework easily."

"They can't switch tasks no matter how many times I tell them."

"Their hands stop midway."

Have you ever been troubled by such situations with your child?

On the other hand, even the same child might have days when they can proceed without being told, or days when they can complete tasks. Many parents feel that even when spending time similarly, their child's behavior differs from day to day.

MAF ACE grow was developed by focusing on this difference: "some days things go well, and some days they don't." It aims to support children's daily lives by providing a way that can be easily continued within the family, rather than starting something new and special.

■ A first step at home for the problem of "I don't know what to do."

Even if there's something concerning about a child, it might not be serious enough to immediately seek medical help. However, there's anxiety about whether it's okay to leave things as they are. Many parents feel, "I don't know what to do." MAF ACE grow is designed as one option that can be incorporated at home in such situations.

■ Focusing on why a child's condition varies day by day

The nutrients a child consumes only become meaningful when used by the body. However, if the consumed nutrients are used up immediately, there won't be enough available later. When this happens, a child's hands might stop during homework that was progressing well, or they might find it difficult to switch to the next activity.

MAF ACE grow focuses on this point, combining milk-derived nutrients into two types: those used immediately by the body and those used over time. This unique blend is defined as "HYLACORE™" in MAF ACE grow.

■ Ingredients

This product also contains a combination of nutrients essential for the developmental stage. These nutrients, such as those used for daily activities, those for sustained use, and those involved in the body's internal environment, are not effective in isolation but work together to influence daily conditions.

▶ Whey-derived protein / Abundant B vitamins

→ These are nutrients involved in using nutrients taken from meals within the body.

▶ DHA / Iron / Zinc

→ These are included with a focus on nutritional balance during growth spurts and nutrients that tend to be deficient.

Furthermore, we also focus on ingredients involved in the body's internal environment, such as PQQ and L-ergothioneine.

■ Easy-to-continue design and reliable quality

・No artificial colors

・Manufactured in a factory compliant with domestic GMP standards (manufacturing system based on quality control standards)

・Jelly type, easy to consume

・Individually packaged for easy portability

・Easy-to-drink apple flavor

■ Parent-child collaborative "30-Day Challenge"

The 30-day challenge card included with this product is not just a checklist. It is part of a habit design to help children feel small achievements like "I did it again today" and make it easier for parents to notice those changes.

This card is designed to help parents and children share the idea of continuing little by little, rather than striving for perfection, based on the premise that daily conditions fluctuate.

By making daily actions visible, children can continue more positively, and parents can more easily perceive, "They managed this much today." One of the great values of this initiative is that it can foster more positive conversations within the family, sparked by the product.

■ Social Initiatives

This product features artwork from "ParalymArt®," an organization that supports artists with disabilities, on its packaging.

Additionally, a portion of the sales is donated to the Meldia Foundation, a general incorporated foundation that supports children and people with disabilities. While being a product that supports daily life, it also contributes to society.

■ Founder's Vision

This product was developed against the backdrop of the founder's own childhood experiences.

In an era when the term "developmental characteristics" was not as common as it is today, the founder often felt down about being unable to concentrate, making many mistakes, and being restless, which were frequently pointed out.

At the same time, the family watching over them also harbored anxiety and confusion. Now as adults, understanding and support for children are gradually advancing. Nevertheless, the reality that many parents struggle with "how to interact" within the family remains unchanged.

Under the philosophy of "delivering what is needed to those who need it," Asa Pharmaceutical developed MAF ACE grow with the desire to provide an option that can be incorporated into daily life for such families.

■ Doctors also empathize with the importance of "continuing effortlessly at home."

Dr. Yusuke Shido, who disseminates information in the medical field, commented on the concept of this product as follows:

"It is important to continue in a way that naturally integrates into daily life, rather than 'making someone do something.' Creating a system within the family to continue little by little, without aiming for perfection, can be a form of support."

Disseminates information in the medical and health fields, operating a YouTube channel with over 110,000 subscribers. He advocates the importance of health habits that are easy to incorporate into daily life, gaining widespread support.

■ Product Overview

Product Name: MAF ACE grow

Release Date: April 2, 2026

Price: 12,000 yen (excluding tax)

Contents: 300g (10g x 30 packets)

Sales Method: Official EC site

■ Company Overview

Asa Pharmaceutical Co., Ltd. WEB: https://asapharma.jp/

Location: 1-3-9 Azabu Juban, Minato-ku, Tokyo

Representative Director: Tomoko Iwase

Business Activities: Manufacturing and sales of supplements / Development and sales of various cosmetics / Development and sales of various products / Consulting for private practice clinics