"Why Are Creators Holding Workshops Now?" Talk Event Featuring a Dialogue Between Creators and University Researchers
Asahi Advertising Inc. will host a roundtable discussion exploring why creators in advertising and branding are increasingly adopting workshop methods. The event features industry professionals and academic experts discussing the unique perspectives and impacts creators bring to workshops. Attendees, both online and in-person, can receive Asahi Advertising's "5th Well-Being Survey" report and "Well-Being Cards" based on their proprietary metrics.
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- 📰 Published: March 28, 2026 at 03:06
- 🔍 Collected: March 28, 2026 at 21:59 (18h 53m after Published)
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Asahi Advertising Inc. (Headquarters: Chuo-ku, Tokyo; Representative Director and President: Kenichi Fukuchi), together with Bravis International Inc. and a project associate professor from Aoyama Gakuin University's College of Social Informatics, will host a roundtable discussion titled "Why Are Creators Holding Workshops Now?"
Creators active in the fields of advertising and branding have been actively incorporating workshop methods into various projects in recent years. In this roundtable, industry professionals will discuss the background of this trend, the unique perspectives held by creators, and the effects that workshops provide.
For both in-person and online participants, those who request it will receive a PDF copy of the "5th Well-Being Survey" report, which Asahi Advertising conducted in November 2025 targeting 2,800 men and women in their 20s to 80s across Japan, as well as the "Well-Being Cards" developed based on Asahi Advertising's proprietary "60 Well-Being Indicators™" that can be utilized in workshops.
■ Roundtable Theme and Content
Why are creators holding workshops now?
Creators in the advertising and branding industries are incorporating the workshop method into various projects. Why are workshops even necessary in the first place? What makes workshops conducted by creators different from regular workshops? Members who are both active industry creators and workshop designers will gather to discuss this!
We plan to talk about the following three points:
1: Why have creators started doing workshops?
2: What characterizes a creator's unique workshop?
3: What is the role of the creator in a workshop?
*Please note that content is subject to change without prior notice.
■ Event Overview
Date and Time:
Tuesday, March 31, 2026, 13:00 - 14:10 (approx. 70 minutes)
*On-site reception starts at 12:30
Method of Participation:
Online (Zoom streaming) or Offline (In-person attendance at the venue)
*The online participation URL will be sent via email at a later date.
Venue:
Uvance Innovation Studio (5-minute walk from JR Kawasaki Station)
Access: https://fj-uis.com/ja/access
Participation Fee:
Free
■ Speaker Introduction
All members hold qualifications and experience as workshop designers.
Seiichiro Inoue, Creative Director. At Asahi Advertising Inc., handles a wide range of tasks from corporate branding to new business development and regional revitalization projects.
Yusuke Fukushima, Creative Director / Copywriter. At Asahi Advertising Inc., focuses on the workshop and education sector, opening up creativity under the theme of "Technology to turn questions into TOYs."
Shizuku Hayakawa, Brand Consultant. At Bravis International Inc., supports companies, products, services, and various organizations by utilizing creative-thinking brand consulting skills.
Misako Nakaone, Project Associate Professor, College of Social Informatics, Aoyama Gakuin University. Involved in launching workshop designer training programs and developing teaching materials, with multiple award-winning achievements.
Mr. Ryuichiro Koike (Moderator). Works at a major comprehensive IT company. Responsible for facilitating from a third-party perspective, not as a creator.
■ Venue Introduction (UIS)
UIS is an innovation facility that challenges social issues by creating new cross-industry values with diverse partners across the boundaries of companies, individuals, nationalities, and industries. It was opened as a place where diverse people and ideas gather to generate innovation, transcending boundaries. With global diversity intersecting, it maximizes intangible values such as knowledge and connections, challenging the solution of social issues and the creation of new value through co-creation.
■ About the ASAKO Sustaina-Lab® "5th Well-Being Survey"
ASAKO Sustaina-Lab® conducted the "5th Well-Being Survey" in November 2025, targeting 2,800 men and women in their 20s to 80s across the country. In addition to regular surveys on happiness, self-affirmation, and life fulfillment based on Asahi Advertising's proprietary "60 Well-Being Indicators™," this fifth iteration also focused on "oshi-katsu" (activities supporting one's favorite idol/character), analyzing the participation rate in these activities, the subjects of support, and their correlation with happiness and self-affirmation.
■ Corporate Overview: Asahi Advertising Inc.
Company Name: Asahi Advertising Inc.
Location: G-7 Building, 7-16-12 Ginza, Chuo-ku, Tokyo 104-8313
Representative: Kenichi Fukuchi, Representative Director and President
URL: https://www.asakonet.co.jp
■ Corporate Overview: Bravis International Inc.
Company Name: Bravis International Inc.
Location: 10-10 Sakuragaokacho, Shibuya-ku, Tokyo 150-0031
URL: https://www.bravis.com/
[For inquiries regarding this matter]
Asahi Advertising Inc.
Inoue: inoue-s@asakonet.co.jp
Fukushima: fukushima-yusuke@asakonet.co.jp
[For press inquiries]
Management Planning Office
Tel: 03-3547-5450
https://www.asakonet.co.jp
Creators active in the fields of advertising and branding have been actively incorporating workshop methods into various projects in recent years. In this roundtable, industry professionals will discuss the background of this trend, the unique perspectives held by creators, and the effects that workshops provide.
For both in-person and online participants, those who request it will receive a PDF copy of the "5th Well-Being Survey" report, which Asahi Advertising conducted in November 2025 targeting 2,800 men and women in their 20s to 80s across Japan, as well as the "Well-Being Cards" developed based on Asahi Advertising's proprietary "60 Well-Being Indicators™" that can be utilized in workshops.
■ Roundtable Theme and Content
Why are creators holding workshops now?
Creators in the advertising and branding industries are incorporating the workshop method into various projects. Why are workshops even necessary in the first place? What makes workshops conducted by creators different from regular workshops? Members who are both active industry creators and workshop designers will gather to discuss this!
We plan to talk about the following three points:
1: Why have creators started doing workshops?
2: What characterizes a creator's unique workshop?
3: What is the role of the creator in a workshop?
*Please note that content is subject to change without prior notice.
■ Event Overview
Date and Time:
Tuesday, March 31, 2026, 13:00 - 14:10 (approx. 70 minutes)
*On-site reception starts at 12:30
Method of Participation:
Online (Zoom streaming) or Offline (In-person attendance at the venue)
*The online participation URL will be sent via email at a later date.
Venue:
Uvance Innovation Studio (5-minute walk from JR Kawasaki Station)
Access: https://fj-uis.com/ja/access
Participation Fee:
Free
■ Speaker Introduction
All members hold qualifications and experience as workshop designers.
Seiichiro Inoue, Creative Director. At Asahi Advertising Inc., handles a wide range of tasks from corporate branding to new business development and regional revitalization projects.
Yusuke Fukushima, Creative Director / Copywriter. At Asahi Advertising Inc., focuses on the workshop and education sector, opening up creativity under the theme of "Technology to turn questions into TOYs."
Shizuku Hayakawa, Brand Consultant. At Bravis International Inc., supports companies, products, services, and various organizations by utilizing creative-thinking brand consulting skills.
Misako Nakaone, Project Associate Professor, College of Social Informatics, Aoyama Gakuin University. Involved in launching workshop designer training programs and developing teaching materials, with multiple award-winning achievements.
Mr. Ryuichiro Koike (Moderator). Works at a major comprehensive IT company. Responsible for facilitating from a third-party perspective, not as a creator.
■ Venue Introduction (UIS)
UIS is an innovation facility that challenges social issues by creating new cross-industry values with diverse partners across the boundaries of companies, individuals, nationalities, and industries. It was opened as a place where diverse people and ideas gather to generate innovation, transcending boundaries. With global diversity intersecting, it maximizes intangible values such as knowledge and connections, challenging the solution of social issues and the creation of new value through co-creation.
■ About the ASAKO Sustaina-Lab® "5th Well-Being Survey"
ASAKO Sustaina-Lab® conducted the "5th Well-Being Survey" in November 2025, targeting 2,800 men and women in their 20s to 80s across the country. In addition to regular surveys on happiness, self-affirmation, and life fulfillment based on Asahi Advertising's proprietary "60 Well-Being Indicators™," this fifth iteration also focused on "oshi-katsu" (activities supporting one's favorite idol/character), analyzing the participation rate in these activities, the subjects of support, and their correlation with happiness and self-affirmation.
■ Corporate Overview: Asahi Advertising Inc.
Company Name: Asahi Advertising Inc.
Location: G-7 Building, 7-16-12 Ginza, Chuo-ku, Tokyo 104-8313
Representative: Kenichi Fukuchi, Representative Director and President
URL: https://www.asakonet.co.jp
■ Corporate Overview: Bravis International Inc.
Company Name: Bravis International Inc.
Location: 10-10 Sakuragaokacho, Shibuya-ku, Tokyo 150-0031
URL: https://www.bravis.com/
[For inquiries regarding this matter]
Asahi Advertising Inc.
Inoue: inoue-s@asakonet.co.jp
Fukushima: fukushima-yusuke@asakonet.co.jp
[For press inquiries]
Management Planning Office
Tel: 03-3547-5450
https://www.asakonet.co.jp