Asahi Soft Drinks Co., Ltd. (Headquarters: Tokyo, President: Kayoko Kondo) will launch "Dodekamin: Enjoy Your Night!" for a limited time starting July 14.

"Dodekamin: Enjoy Your Night!" is a carbonated beverage containing 2,700mg of citric acid blended with "Dodekamin." It features the stimulation of strong carbonation and a refreshing sourness to refresh the feeling of fatigue from work and housework. It contains 12 types of energizing ingredients such as vitamins, arginine, and guarana, and is also suitable for heatstroke prevention (0.11g sodium chloride equivalent/100ml).

KEY FIGURES

500ml
PET500ml

The package adopts a design based on purple, reminiscent of a night neon sign, with the theme of anticipation for one's own night time to begin. The background depicts an illustration of a cityscape with buildings lined up, and the product features are clearly appealed by stating "12 types of energizing ingredients" and "2,700mg Citric Acid."

Amidst the tendency to refrain from going out during the day due to the summer heat (July-September), the need to enjoy "me time" from evening to night is increasing. The "Dodekamin" brand also sees many consumers drinking it to refresh themselves after work or housework, with approximately 50%* of sales volume occurring in the evening and night hours. Based on this background, this product will be developed with the concept of a "supporting carbonated drink for your private night time."

Since its launch in 2004, the "Dodekamin" brand has been widely supported as an energetic energy carbonated beverage with the concept of "Fight Explosion!!" Through the launch of this product, we aim to create new drinking occasions and become a brand that delivers energy to our customers.

*Our research

[Product Outline]

Product Name: Dodekamin: Enjoy Your Night!

Container/Volume: PET 500ml

Suggested Retail Price: 200 yen (excluding tax), 216 yen (including tax)

Product Category: Carbonated Beverage

Release Date: July 14 (scheduled to be sold until September)

Sales Region: Nationwide

FACT BOX

  • Source: PR TIMES
  • Category: 商品発売