Asahi Beverages Co., Ltd. (Headquarters: Tokyo; President: Kayoko Kondo) will launch 'Calpis Water Cool Peach' on a limited-time basis starting June 30.

'Calpis Water Cool Peach' uses sub-zero crushed peach extract and a cooling agent, delivering a uniquely refreshing, chilled drinking experience. It features a crisp, tangy-sweet flavor profile.

The packaging prominently displays an illustration of a frozen peach and includes the phrase 'Made with Sub-Zero Crushed Peach Extract' to clearly communicate the product's key features.

The 'Calpis' brand is built on the theme of 'Tangy-sweet experiences and memories that connect people and time, nurturing minds and bodies to help spread a peaceful world.' Moving forward, the brand will continue contributing to the smiles and healthy lifestyles of people of all ages through its products and communication.

[Product Overview]

Product Name: Calpis Water Cool Peach

Container & Capacity: 490ml PET bottle

Suggested Retail Price: ¥200 (excluding tax), ¥216 (including tax)

Category: Soft Drink (1% fruit juice)

Launch Date: June 30 (planned sales until September)

Availability: Nationwide

'Calpis' and 'CALPIS' are registered trademarks of Asahi Beverages Co., Ltd.

FACT BOX

  • Source: PR TIMES
  • Category: New Product