Asahi Beverages Co., Ltd. (Headquarters: Tokyo; President: Kayoko Kondo) will launch 'Calpis Water Cool Peach' on a limited-time basis starting June 30.
'Calpis Water Cool Peach' uses sub-zero crushed peach extract and a cooling agent, delivering a uniquely refreshing, chilled drinking experience. It features a crisp, tangy-sweet flavor profile.
The packaging prominently displays an illustration of a frozen peach and includes the phrase 'Made with Sub-Zero Crushed Peach Extract' to clearly communicate the product's key features.
The 'Calpis' brand is built on the theme of 'Tangy-sweet experiences and memories that connect people and time, nurturing minds and bodies to help spread a peaceful world.' Moving forward, the brand will continue contributing to the smiles and healthy lifestyles of people of all ages through its products and communication.
[Product Overview]
Product Name: Calpis Water Cool Peach
Container & Capacity: 490ml PET bottle
Suggested Retail Price: ¥200 (excluding tax), ¥216 (including tax)
Category: Soft Drink (1% fruit juice)
Launch Date: June 30 (planned sales until September)
Availability: Nationwide
'Calpis' and 'CALPIS' are registered trademarks of Asahi Beverages Co., Ltd.
FACT BOX
- Source: PR TIMES
- Category: New Product