Plant-Derived 'green cola' Set for Nationwide Release on August 4
Key facts
- Plant-Derived 'green cola' Set for Nationwide Release on August 4
- Asahi Soft Drinks Co., Ltd. announced that 'green cola,' a carbonated beverage made with plant-derived ingredients, will be available nationwide starting August 4. Featuring zero calories and no sugar or preservatives, the product is marketed toward younger consumers with the slogan 'NO is Smart.' Previously sold only in convenience stores within the Tokyo metropolitan area, the brand is expanding nationwide to meet growing health-conscious demand.
- Source: PR Times
- Date: June 8, 2026
Direct answer
Asahi Soft Drinks Co., Ltd. announced that 'green cola,' a carbonated beverage made with plant-derived ingredients, will be available nationwide starting August 4. Featuring zero calories and no sugar or preservatives, the product is marketed toward younger consumers with the slogan 'NO is Smart.' Previously sold only in convenience stores within the Tokyo metropolitan area, the brand is expanding nationwide to meet growing health-conscious demand.
- Citation
- Plant-Derived 'green cola' Set for Nationwide Release on August 4 (June 8, 2026), PR Times
- Source
- PR Times
- Date
- June 8, 2026
Asahi Soft Drinks Co., Ltd. announced that 'green cola,' a carbonated beverage made with plant-derived ingredients, will be available nationwide starting August 4. Featuring zero calories and no sugar or preservatives, the product is marketed toward younger consumers with the slogan 'NO is Smart.' Previously sold only in convenience stores within the Tokyo metropolitan area, the brand is expanding nationwide to meet growing health-conscious demand.
📋 Article Processing Timeline
- 📰 Published: June 8, 2026 at 23:00
- 🔍 Collected: June 8, 2026 at 14:21
- 🤖 AI Analyzed: June 8, 2026 at 15:17 (55 min after Collected)
Asahi Soft Drinks Co., Ltd. (Headquarters: Tokyo; President: Kayoko Kondo) announced that 'green cola,' previously available only in convenience stores in the Tokyo metropolitan area (Tokyo, Saitama, Chiba, Kanagawa), will be sold nationwide starting August 4.
Green Cola is an international brand born in Greece in 2012 and is currently distributed in over 50 countries and regions. In Japan, it has been sold exclusively at convenience stores in the 1-capital and 3-prefecture area since May 12. Key features include the use of plant-derived stevia, zero sugar, zero preservatives, and zero calories, offering a refreshing taste. The packaging highlights these product features with the 'green cola' logo and the phrase 'NO SUGAR, NO CALORIES,' which evoke the use of plant-based ingredients.
For advertising, Asahi has cast Gen Z icons Ranmaru Kishitani, Hirona Nagahama, MON7A, and JESSICA. The campaign aims to increase brand awareness and stimulate purchase among young people through TV commercials and digital media channels.
Consumption trends among the younger generation reveal a coexistence of two needs: 'Smart Consumption,' which seeks to minimize daily health debt, and 'Guilty Pleasure Consumption,' seen in trends like 'rich-gourmet' meals loaded with fat or cheese and 'cheat days.' Green Cola markets its sugar-free, zero-calorie benefits through the message 'NO is Smart,' aiming to be positioned as a 'guilt-free cola.' Feedback from areas where the product was launched early includes comments such as, 'It's refreshing and easy to drink,' 'I can enjoy cola without feeling guilty,' and 'The packaging is stylish and makes me want to carry it around.' By expanding this globally popular brand nationwide, Asahi aims to provide consumers with a new choice amid growing health awareness.
[Product Overview]
Product Name: green cola
Container/Volume: PET 500ml
Suggested Retail Price: 200 JPY (excluding tax), 216 JPY (including tax)
Category: Carbonated beverage
Release Date: August 4
Distribution: Nationwide
Green Cola is an international brand born in Greece in 2012 and is currently distributed in over 50 countries and regions. In Japan, it has been sold exclusively at convenience stores in the 1-capital and 3-prefecture area since May 12. Key features include the use of plant-derived stevia, zero sugar, zero preservatives, and zero calories, offering a refreshing taste. The packaging highlights these product features with the 'green cola' logo and the phrase 'NO SUGAR, NO CALORIES,' which evoke the use of plant-based ingredients.
For advertising, Asahi has cast Gen Z icons Ranmaru Kishitani, Hirona Nagahama, MON7A, and JESSICA. The campaign aims to increase brand awareness and stimulate purchase among young people through TV commercials and digital media channels.
Consumption trends among the younger generation reveal a coexistence of two needs: 'Smart Consumption,' which seeks to minimize daily health debt, and 'Guilty Pleasure Consumption,' seen in trends like 'rich-gourmet' meals loaded with fat or cheese and 'cheat days.' Green Cola markets its sugar-free, zero-calorie benefits through the message 'NO is Smart,' aiming to be positioned as a 'guilt-free cola.' Feedback from areas where the product was launched early includes comments such as, 'It's refreshing and easy to drink,' 'I can enjoy cola without feeling guilty,' and 'The packaging is stylish and makes me want to carry it around.' By expanding this globally popular brand nationwide, Asahi aims to provide consumers with a new choice amid growing health awareness.
[Product Overview]
Product Name: green cola
Container/Volume: PET 500ml
Suggested Retail Price: 200 JPY (excluding tax), 216 JPY (including tax)
Category: Carbonated beverage
Release Date: August 4
Distribution: Nationwide
FAQ
What is the release date for Asahi Soft Drinks' green cola nationwide launch?
The nationwide release date for Asahi Soft Drinks' green cola is August 4.
Which company produces the plant-derived carbonated drink called green cola?
Asahi Soft Drinks Co., Ltd. produces the plant-derived carbonated drink called green cola.
What is the calorie content of Asahi's green cola launched on August 4?
Asahi's green cola launched on August 4 has zero calories per serving.
Where was green cola by Asahi Soft Drinks initially available before August 4?
Green cola by Asahi Soft Drinks was initially available only in Tokyo metropolitan area convenience stores.
What slogan does Asahi use to promote green cola to younger consumers?
Asahi uses the slogan 'NO is Smart' to promote green cola to younger consumers.