Mitsuya Cider × SUPER BEAVER Collaboration: 'Mitsuya Cider Pre-release Bottle' to be Sold Exclusively at Convenience Stores Starting June 2
Asahi Soft Drinks will release the 'Mitsuya Cider Pre-release Bottle' in collaboration with the popular rock band 'SUPER BEAVER' starting June 2, exclusively at convenience stores nationwide. The bottle design features lyrics from their new song, which can be partially previewed via a QR code.
📋 Article Processing Timeline
- 📰 Published: May 25, 2026 at 19:00
- 🔍 Collected: May 25, 2026 at 10:31
- 🤖 AI Analyzed: May 25, 2026 at 21:54 (11h 22m after Collected)
Asahi Soft Drinks Co., Ltd. will release the 'Mitsuya Cider Pre-release Bottle,' created in collaboration with the popular rock band 'SUPER BEAVER,' starting June 2, exclusively at convenience stores nationwide.
The 'Mitsuya Cider Pre-release Bottle' will be available in three designs featuring the lyrics of 'Applause,' a song written by SUPER BEAVER inspired by the world of Mitsuya Cider. The lyrics are printed in white on the clear bottle and are designed to stand out vividly when held up against a blue sky. The new song 'Applause' will be included in their upcoming new album, 'Jinsei,' scheduled for release on June 24; however, customers can preview a portion of the song by scanning the QR code on the back of this product. The same song is also scheduled to be used in future TV commercials.
Since March 16, Mitsuya Cider has been running the 'Drink the Blue Sky. Sumikiri Mitsuya Campaign,' where participants can win items such as SUPER BEAVER live concert tickets and outdoor goods in collaboration with 'Coleman.' Starting June 2, 'original collaboration goods' with SUPER BEAVER, such as T-shirts and tote bags, will be added to the campaign prizes.
The Mitsuya brand, which has continued for over 140 years, upholds "Move your heart." as its brand purpose. Through this collaboration, the company aims to create new touchpoints with customers, expand brand awareness of Mitsuya Cider, and encourage consumption.
The 'Mitsuya Cider Pre-release Bottle' will be available in three designs featuring the lyrics of 'Applause,' a song written by SUPER BEAVER inspired by the world of Mitsuya Cider. The lyrics are printed in white on the clear bottle and are designed to stand out vividly when held up against a blue sky. The new song 'Applause' will be included in their upcoming new album, 'Jinsei,' scheduled for release on June 24; however, customers can preview a portion of the song by scanning the QR code on the back of this product. The same song is also scheduled to be used in future TV commercials.
Since March 16, Mitsuya Cider has been running the 'Drink the Blue Sky. Sumikiri Mitsuya Campaign,' where participants can win items such as SUPER BEAVER live concert tickets and outdoor goods in collaboration with 'Coleman.' Starting June 2, 'original collaboration goods' with SUPER BEAVER, such as T-shirts and tote bags, will be added to the campaign prizes.
The Mitsuya brand, which has continued for over 140 years, upholds "Move your heart." as its brand purpose. Through this collaboration, the company aims to create new touchpoints with customers, expand brand awareness of Mitsuya Cider, and encourage consumption.
FAQ
『三ツ矢サイダー プレリリースボトル』はどこで買えますか？
2026年6月2日から、全国のコンビニエンスストア限定で販売されます。
商品の特徴は何ですか？
「SUPER BEAVER」の新曲『アプローズ』の歌詞をデザインに採用した3種類のボトルで、青空にかざすと歌詞が鮮明に浮かび上がる仕様です。
新曲を視聴する方法は？
商品の裏面に記載されている二次元コードを読み込むことで、新曲の一部を先行視聴できます。
キャンペーンの詳細は？
「青空を飲んでゆけ。澄みきる三ツ矢キャンペーン」が実施中であり、6月2日からは景品にSUPER BEAVERのオリジナルコラボグッズ（Tシャツ、トートバッグ）が追加されます。
販売期間はいつまでですか？
6月2日に発売し、7月末までの販売を予定しています。