Welch's Sparkling Red' to be Released for a Limited Time on May 26
Asahi Soft Drinks will release 'Welch's Sparkling Red' nationwide for a limited time starting May 26. Characterized by a wine-like taste, it is an adult sparkling beverage designed for evening consumption. Additionally, a POPUP event for the limited premium product 'Welch's PREMIUM YAKIMA' will be held from May 22.
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- 📰 Published: May 12, 2026 at 23:00
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Asahi Soft Drinks Co., Ltd. (Headquarters: Tokyo, President: Kayoko Kondo) will release 'Welch's Sparkling Red' for a limited time starting May 26.
'Welch's Sparkling Red' uses Concord grape juice, carefully cultivated in Welch's contracted vineyards, harvested and pressed within 8 hours. With 20% juice, it contains polyphenols equivalent to one bunch of grapes. You can enjoy the authentic taste of fruit, reminiscent of wine, with its skin texture and astringency.
The packaging clearly communicates the product's features with large illustrations of grapes and the phrases 'SPARKLING Red' and 'Concord Grape'. The gold cap and matte finish on the bottle create a luxurious and high-quality design.
There have been voices regarding choices for carbonated beverages consumed at night, such as 'soft drinks feel childish and don't uplift the mood' and 'I want the atmosphere of a non-alcoholic drink, but not the taste of alcohol.' Based on this background, this product was developed as a 'sparkling drink that elegantly enhances the evening table,' balancing rich fruitiness and sophisticated taste.
The 'Welch's' brand originated in America in 1869 with the invention of grape juice as non-alcoholic wine. With over 150 years of history, its quality and natural fruit deliciousness have been highly praised by customers. Moving forward, the 'Welch's' brand will continue to propose products that allow consumers to enjoy the 'rich taste of fruit,' leveraging its strengths.
【Product Overview】
Product Name: Welch's Sparkling Red
Container/Volume: PET 450ml
Suggested Retail Price: 210 yen (excl. tax), 227 yen (incl. tax)
Category: Carbonated beverage (20% juice)
Release Date: May 26 (scheduled to be sold until July)
Sales Region: Nationwide
■POPUP Event Exclusive 'Welch's PREMIUM YAKIMA'
The 'Welch's' brand will sell 'Welch's PREMIUM YAKIMA,' a premium product based on the concept of 'the ultimate rich grape experience,' in a limited quantity of 2,500 bottles at a POPUP event. This product is a 100% juice beverage made exclusively from Concord grapes from the Yakima Valley in the USA. It is characterized by its rich taste, using juice equivalent to four bunches of grapes per bottle. The POPUP event will be held from May 22 to 24 at Tokyo Midtown Hibiya, offering tasting experiences for this product. Through this event, Welch's aims to promote understanding of its brand expertise and initiatives.
【Dates】
May 22: 4:00 PM - 7:00 PM
May 23 & 24: 11:00 AM - 7:00 PM
【Venue】
Tokyo Midtown Hibiya
Address: 1-1-2 Yurakucho, Chiyoda-ku, Tokyo
【Products for Sale】
'Welch's PREMIUM YAKIMA' Bottle 200ml: 600 yen (excl. tax), 648 yen (incl. tax)
1-bottle gift box: 900 yen (excl. tax), 972 yen (incl. tax)
2-bottle gift box: 1,500 yen (excl. tax), 1,620 yen (incl. tax)
'Welch's Sparkling Red' uses Concord grape juice, carefully cultivated in Welch's contracted vineyards, harvested and pressed within 8 hours. With 20% juice, it contains polyphenols equivalent to one bunch of grapes. You can enjoy the authentic taste of fruit, reminiscent of wine, with its skin texture and astringency.
The packaging clearly communicates the product's features with large illustrations of grapes and the phrases 'SPARKLING Red' and 'Concord Grape'. The gold cap and matte finish on the bottle create a luxurious and high-quality design.
There have been voices regarding choices for carbonated beverages consumed at night, such as 'soft drinks feel childish and don't uplift the mood' and 'I want the atmosphere of a non-alcoholic drink, but not the taste of alcohol.' Based on this background, this product was developed as a 'sparkling drink that elegantly enhances the evening table,' balancing rich fruitiness and sophisticated taste.
The 'Welch's' brand originated in America in 1869 with the invention of grape juice as non-alcoholic wine. With over 150 years of history, its quality and natural fruit deliciousness have been highly praised by customers. Moving forward, the 'Welch's' brand will continue to propose products that allow consumers to enjoy the 'rich taste of fruit,' leveraging its strengths.
【Product Overview】
Product Name: Welch's Sparkling Red
Container/Volume: PET 450ml
Suggested Retail Price: 210 yen (excl. tax), 227 yen (incl. tax)
Category: Carbonated beverage (20% juice)
Release Date: May 26 (scheduled to be sold until July)
Sales Region: Nationwide
■POPUP Event Exclusive 'Welch's PREMIUM YAKIMA'
The 'Welch's' brand will sell 'Welch's PREMIUM YAKIMA,' a premium product based on the concept of 'the ultimate rich grape experience,' in a limited quantity of 2,500 bottles at a POPUP event. This product is a 100% juice beverage made exclusively from Concord grapes from the Yakima Valley in the USA. It is characterized by its rich taste, using juice equivalent to four bunches of grapes per bottle. The POPUP event will be held from May 22 to 24 at Tokyo Midtown Hibiya, offering tasting experiences for this product. Through this event, Welch's aims to promote understanding of its brand expertise and initiatives.
【Dates】
May 22: 4:00 PM - 7:00 PM
May 23 & 24: 11:00 AM - 7:00 PM
【Venue】
Tokyo Midtown Hibiya
Address: 1-1-2 Yurakucho, Chiyoda-ku, Tokyo
【Products for Sale】
'Welch's PREMIUM YAKIMA' Bottle 200ml: 600 yen (excl. tax), 648 yen (incl. tax)
1-bottle gift box: 900 yen (excl. tax), 972 yen (incl. tax)
2-bottle gift box: 1,500 yen (excl. tax), 1,620 yen (incl. tax)